independent economic development task force meeting #12 november 6, 2013 k. gleasman
TRANSCRIPT
Independent Economic Development Task
ForceMeeting #12
November 6, 2013
K. Gleasman
Agenda• Review and approve meeting notes from Mtg #11 • Status agency discussions (progress since 10/30/13) – all• Analyze data for questions 1 – 6 (section 1) - all• Other topics from task force• Public Comment –Summarized Input• Adjourn
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Review and approve meeting notes from Mtg #11
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Transylvania County
Independent Economic Development Task Force
10/30/2013 Meeting #11
Members Present: Bradford Gleasman Harris Higgins Neumann Watkins Whitmire
Members Absent: Bradford Gleasman Harris Higgins Neumann Watkins Whitmire
Others Present: Various members of public, Eric Crews of Transylvania Times, Wes Dickson, and Tom Dempsey
Recording Secretary: Karen Gleasman
ITEM DISCUSSION BEYOND SLIDE DECK ACTION
Review and approve Mtg Notes 10 Approved
Compare business friendliness of Mark was unable to join us this week. D. Bradford will continue to work with Mark to
TC and Henderson County find another time
Mark Peddy
Status Agency Discussions Chamber - 2 individls have responded, rest of chamber not yet
Partnership - Frank on target
EDAB - response in
HOB - nothing new, on task
TDA by end of week
OP&ED - on task
Brevard - 1 staff responded, collective response not yet
Rosman - mayor took over, Billy to check
Initial ideas for data analysis Discussed plan for two full day sessions Wed 11/13 8AM - 5PM analyze data
Affinity method to assess qualitative input Wed 12/4 Jeannette Goldsmith?
Fri 12/6 8AM - 5PM
propose EDO's
Other topics from task force members
Brevard top 10 place for mountain biking, only one east of Mississippi
The Brevard College cycling team won its second consecutive USA Cycling
Division II Collegiate Mountain Bike National Championship
Wes Dickson realized 10-20% growth in his bicycle business thru recession
Public comment through email No input received Email account open:
Adjourn
Comparing business friendliness
Henderson vs Transylvania Counties•Mark Peddy has a conflict with tonight’s meeting – wants to meet with us to describe his experiences
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Status for agency discussionsOn average in less than 5 minutes per; focus on progress since 10/23/13….oAny issues?oOther progress relative to these discussions
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Data analysis – Perceptions of Current EffortQuestion 1: Is there one organization which is most effective in economic development for Transylvania County? Why?
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COC TP EDAB HOB TDA TCOPED Brevard Rosman
Most effective
Also effective
Data analysis – Perceptions of Current Effort• Question 2: How good has our community been at economic
development, i.e. how far off the mark are we?
Using a post-it note; summarize words from the organization for which you have primary responsibility.
We will group recurring themesWrite down questions we have for “your” organization
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Data analysis – Perceptions of Current Effort• Question 3: What is your organization best at in supporting economic
developmentUsing a post-it note; summarize words from the organization for which you
have primary responsibility. We will group recurring themesWrite down questions we have for “your” organization
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Data analysis – Perceptions of Current Effort• Question 4: Do you view Transylvania County as a competitive place
to do business? If not why?Using a post-it note; summarize words from the organization for which you
have primary responsibility. We will group recurring themesWrite down questions we have for “your” organization
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Data analysis – Perceptions of Current Effort• Question 5: What messages about Transylvania County have the
most appeal to the people outside the community you interact with? Are they the same for those who live here?
Using a post-it note; summarize words from the organization for which you have primary responsibility.
We will group recurring themesWrite down questions we have for “your” organization
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Data analysis – Perceptions of Current Effort• Question 6: What are the advantages to investing in Transylvania
County versus somewhere else in WNC?Using a post-it note; summarize words from the organization for which you
have primary responsibility. We will group recurring themesWrite down questions we have for “your” organization
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Mission statements
• Come prepared next week, 11/13, with mission/vision statements for “your” organizations
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MissionCOCTPEDAB Advisory board to county commissioners in developing and carrying out effective
Economic Development ProgramHOB Non-profit organization whose purpose is to maintain a vital downtown.
Revitalization is done through design, economic restructuring, promotion, and organization
TDATCOPEDBrevardRosman
Other topics from task force members
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Public Comment – summarized input
• Please send public comment to:o email address: [email protected] or
• Or provide in writing prior to or after each meeting.• New email will be accessible to all task force members• Karen Gleasman will ensure written comments are passed on to all
task force members
No input received last week
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Adjourn
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Targeted completion date – after upgrade• Oct 23, 2013: propose process to analyze agency data• Oct 30, 2013: finalize process to analyze agency data (retreats?)• October 31, 2013: most all agency input received• November (with holidays): analyze data• December: propose/evaluate organization construct alternatives• End of January: Interim report to community – Brand, mission, vision,
brainstormed list of targeted businesses, and EDO construct • Feb 12 – finalize org construct, brand, mission, vision • March – Select targeted businesses, develop initial marketing plan• March – Final report prepared/presented to community and commissioners
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Definition of Economic Development
“Economic development is a process by which a community creates, retains, and reinvests wealth, and improves the quality of life.”
David Dodson, MDC Inc, Chapel Hill, NC
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Decision criteria for EDO decision1. Economic development is a process by which a community creates, retains, and reinvests wealth, and
improves the quality of life
2. Covers all seven elements of solid approach to economic developmenta. Recruitment – soliciting companies to come or start here, includes marketingb. Existing Industry Effortc. Small Business Developmentd. Entrepreneurial Developmente. Workforce Development – EDO consolidates needs and facilitates solutionsf. Economic Culture Creationg. New business “ambassador” to smooth way with permitting, regulationsh. Vision/Leadership/Accountability – includes metrics related to mission and funding
3. Anticipated good return on financial investment
4. Great utilization of human capital including terrific volunteer base
5. User friendly – east to access, explain, and understand
6. Active engagement of the whole of the county
7. Clear communication and cooperation amongst parts
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Targeted industry brainstormed list 10/9/2013
Goldsmith Industries
Industries Industries Industries Target Company Profile
Nutraceuticals Aerospace industry parts Cut & Sew Medical care recoveryRev range: $50K - $50M
Outdoor Recreation Equipment Composites 3D Printing
Number of employees: 1-150
Food and Beverage
Consider methods of mfg: e.g. precision maching, web based
Environmental industries, e.g. recycled matls -> t-shirts
Retention/expansion of current businesses
Automotive Parts Brevard College BRCCQuality of place is big draw
Sports, Health, and Wellness Bamboo CampsPotential for above average pay
Solo Worker Destination spa Medical equipment
Tourism Destination health club Labs e.g. biomedical
Research lab: e.g. farm/agri Build musical instruments
Food processing, e.g. apples More movies hereArtisanal agriculture, e.g. mustards, Do More bars Music recording studios
Expansion of TVS EventsParts/supplies for existing comp., e.g. cans for OSKAR BLUES Continuing careMore like Everett Farms, Busy Bee
NOT in conflict with quality of place
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Roadmap to complete 3 tasks
TASK #1 TASK #3Recommend TC EDO ID Target IndustriesOrg Structure Prelim Marketing Plan
Debate Pros/ConsAlternatives
Develop AlternativeStructures
Study J. Goldsmith Analyze Agency TASK #2EDO Construct Data Develop Mission/Vision
Brand for TC EDOModify J. Goldsmith Develop decisionEDO Approach criteria
Modify TC Assets Review AgencyChallenges Data
Review J. Goldsmith Collect Agency Prep for AgencyReport Data Data Collection
Have brainstormed list of 24 targeted industries
Reviewed and modified:TC AssetsTC ChallengesTargeted companies profileApproach to econ developmentBrandingMarketing
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9/11/2013
underway