independent schools marketing association conference 2012 - social media guide

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DON’T MISS THE CONNECTION…

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A guide to using social media during the Independent Schools Marketing Association Conference 2012, Cape Town.

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Page 1: Independent Schools Marketing Association Conference 2012 - Social Media Guide

DON’T MISS THE CONNECTION…

Page 2: Independent Schools Marketing Association Conference 2012 - Social Media Guide

WE HAVE A PROBLEM!

There are many folks who would love to be at Conference but are unable to attend.

It is difficult to keep track of all the resources shared at conference.

The fantastic ideas at conference need a larger audience!

Page 3: Independent Schools Marketing Association Conference 2012 - Social Media Guide

HOW DO WE SOLVE THESE PROBLEMS?

Add your voice to the Conference by participating through Twitter!

You still have time to gain confidence and practise using the service.

Sign up now! You have plenty of time to learn!

Read on to find out how…

Page 4: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Sign up to Twitter before conference and start sharing and learning.

Don’t forget to use the conference hashtag #isma2012 in your tweets!

Give yourself time to ‘play’ on Twitter and gain confidence

Page 5: Independent Schools Marketing Association Conference 2012 - Social Media Guide

During the conference, you can add your voice by commenting on content during and after each session.

Add comment, links, resources and ideas to the conversation.

Make the most of the conference experience by developing your Professional Learning Network through Twitter.

Page 6: Independent Schools Marketing Association Conference 2012 - Social Media Guide

A document summarising all the day’s tweets from conference (#isma2012) will be published at the end of each day.

Don’t forget to add your voice!

Page 7: Independent Schools Marketing Association Conference 2012 - Social Media Guide

How to use Twitter for the official backchannel

For those new to Twitter, this short guide will give you all you need to participate in the conference

backchannel before, during and after the event.

STEP 1 : Go to http://www.twitter.com

STEP 2 : Enter your real name Use your email address Choose your password Click “Sign up”

You can access Twitter on your internet-enabled phone : http://m.twitter.com Or use the Twitter app on your smartphone.

Page 8: Independent Schools Marketing Association Conference 2012 - Social Media Guide

STEP 3 : You will now need to complete this screen:

Only tick this if you are using Twitter on your own computer/device

When all fields are complete, click this button

You will receive an email to confirm your registration

Page 9: Independent Schools Marketing Association Conference 2012 - Social Media Guide

STEP 4 : You will now need to go through a series of screens from Twitter designed to set you up with your account

Search for these 5 users as a start :

@schneiderb | @ISASAnews | @ismaconf | @maggiev | @artpreston

Page 10: Independent Schools Marketing Association Conference 2012 - Social Media Guide

This screen will ask you to follow 5 more well-known accounts. You can skip this if you like by clicking “Skip this step” at the bottom left of your screen.

Otherwise find 5 more accounts to follow and head to the next screen.

Don’t worry about this step at this stage. Click “Step this step”

Page 11: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Upload a picture (image) of yourself or an avatar

Make your bio information useful for those who are looking to find someone with similar interests (for example: School marketer in an independent school; loves scuba diving)

Remember that this your public face on Twitter – keep it professional

Page 12: Independent Schools Marketing Association Conference 2012 - Social Media Guide

You are now at your Twitter homepage. Almost there…

Page 13: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Time to check your settings:

Click on the small arrow to the right of the silhouette at the top of your screen and click on “Settings”

The “Settings” page will now open – let’s take a look…

Page 14: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Settings (note circled items)Check that your info is correct (including time zone!)

Leave this unticked

Click “Save changes” when done

Page 15: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Now let’s send our first tweet! Introduce yourself…

Find and click this button at the top right of your screen

A dialogue box will open on your screen into which you can write your tweet (remember you only have 140 characters!)

Remaining numbers of characters in your message.

A hashtag (word preceded by #) allows you to filter the conversation. The ISMA Conference 2012 hashtag is #isma2012.

Ensure that all tweets concerning the conference contain this hashtag so that it appears in the backchannel conversation.

Page 16: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Twitter basics :

Click “Reply” to respond to the sender of the tweet.

Click “Retweet” to resend the tweet to your network of followers if you think it is worthwhile.

Click “Favorite” if you would like to save this tweet to your Favorites list (available from Profile page).

Page 17: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Twitter basics :

RT means “ReTweet”

Use @ followed by Twitter username to mention another Twitter user

Hashtag

Page 18: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Twitter basics :

To send a private message to another Twitter user, click here

You will only see this option if the person follows you.

Direct messages can also be sent by tweeting the person’s Twitter name preceded by a ‘D’

Page 19: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Use your new Twitter account to sign up to Pinterest (http://www.pinterest.com)

Search for ‘ismaconf’ and follow the official Conference Pinterest account.

Page 20: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Make sure you visit the Conference Facebook page regularly for conference updates, photos and more.

www.facebook.com/ismaconf

Page 21: Independent Schools Marketing Association Conference 2012 - Social Media Guide

Where can I connect?

www.facebook.com/ismaconf

www.pinterest.com/ismaconf

www.twitter.com/ismaconf

Page 22: Independent Schools Marketing Association Conference 2012 - Social Media Guide

QUESTIONS?Email: [email protected]: 021 554 8630

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License