index [] · 2 days ago · 2020 pc ip • ip • pc lol 8 rpg - o 2020 kog 2020 rpg rpg o 2020 rpg...

32

Upload: others

Post on 23-Mar-2020

128 views

Category:

Documents


0 download

TRANSCRIPT

INDEX

2016 2017 2018 2019

2019•

• 2019 PC IP MMORPG

2.8

3.5

3.9

4.4

AOS, iOS

7.7

6.8

6.1 5.9

SOURCE : SENSOR TOWER, 2020.02

-2.3%

+13.9%

40%•

2017 2018 2019

601

853

1,208

12% 11% 12%

88%89%

88%

34% 66%700

+40%

+43%

SOURCE : 2020.02

PC IP• PC IP 2019 1.8 100

• 100 20 20%

PC IP

20%

80%

’19 100 (AOS / iOS)

PC IP D/L

18,144,835

PC IP’19 100 (AOS / iOS)

4,553 / 8,7954,578 / 8,983 4,826 / 8,956

4,328 / 9,355

20 18 20 21

SOURCE : DATA_SENSOR TOWER, 2020.02

PC IP• PC IP

• IP 3 2M M 2

IP

24%

’19 100 (AOS / iOS)

FIFA

26.2%

6.6%

3.2%

2.2%

2.1%

PC IP

49% 51%

’19 100 (AOS / iOS)

PC IP

1.8

SOURCE : DATA_SENSOR TOWER, 2020.02

2020 PC IP• IP

• PC LOL

8 RPG -

O

2020 KOG

2020 RPG RPG O

2020 RPG RPG O

M 2020 RPG RPG O

: 2020 RPG RPG O

M 2020 TCG (RTS) -

A3: 2020.03.12 RPG RPG O

(PC, ) 2020 MOBA -

- MOBA -

L MOBA -

A MOBA FPS -

F MOBA RPG -

: ( , ) 2020 MOBA MOBA -

2020 RPG RPG -

AION 2 2020 RPG RPG O

Blade & Soul 2 2020 RPG RPG O

Blade & Soul M 2020 RPG RPG O

Blade & Soul S 2020 RPG RPG O

2020 RPG RPG

O

2020 , RPG RPG -

27%

38%35%

’19 100 (AOS / iOS)

35,386,297

100 (AOS / iOS)

• 2016

• 34 38%

3,425 / 1.90

3,949 / 3.40 7,442 / 3.36

8,803 / 3.61

20 26 35 34

SOURCE : DATA_SENSOR TOWER, 2020.02

• ZLONG M LILITH TENCENT M

65%

24%

’19 100 (AOS / iOS)

12.7%

11.6%

6.8%

6.8%

6.5%

65%

24%

11%

’19 100 (AOS / iOS)

2019

8,803

ZLONG

GAMES

LILITH

GAMES

TENCENT

JUN HAI

NETWORK

4399

GAMES

SOURCE : DATA_SENSOR TOWER, 2020.02

4%

45%

11%

28%

10%

64%

36%

27%

22%

17%

20%

14%

19-24

24-29

29-34

34-39

39-44

100%

0%

Online-Survey

5

19-44

1

302

2020.02.19 ~ 2020.02.23

20 30 40

180%

267%

332%

426%

518%

71%

41%

37%34% 34%

31%

11%

RPG• RPG

• 20 30 40

20 30 40

RPG 37.7% 33.8% 43.8% 35.7%

26.5% 26.4% 25.0% 31.0%

25.5% 25.0% 27.7% 21.4%

23.8% 23.0% 20.5% 35.7%

22.5% 20.9% 21.4% 31.0%

19.2% 15.5% 24.1% 19.0%

FPS 17.9% 14.2% 19.6% 26.2%

AOS 17.9% 19.6% 17.9% 11.9%

RTS 16.6% 20.9% 13.4% 9.5%

TCG 14.2% 20.9% 8.9% 4.8%

11.3% 12.2% 13.4% 2.4%

9.3% 10.1% 5.4% 16.7%

8.9% 8.8% 8.0% 11.9%

1.0% 1.4% 0.9% 0.0%

0.7% 1.4% 0.0% 0.0%

0.3% 0.7% 0.0% 0.0%

0.3% 0.7% 0.0% 0.0%

36%

18%17%

8% 8% 8%

4%

1.7%0.3%

100%•

64%

18%

37%

33%31%

1%

IP• 2000-2010 PC IP

• PC

62%

PC IP

38%

PC IP

38% 62%

PC

PC

IP

PC

45%

38%

38%

21%

19%

19%

18%

17%

16%

RPG• IP 1 2 PC IP RPG 2020 3

• RPG

19 / 58%

2

4

3 3

11

’19 100 (AOS / iOS)

SOURCE : DATA_SENSOR TOWER, 2020.02

• 3rd 2

52%38%

23%

39%

23%

48% 52%

• 9 19% 31% 51%

• 2019 M

40% 25% 36% 35% 36% 31% 34% 28% 25%

22% 22% 15% 19% 19% 20% 24% 19% 14%

38% 53% 49% 47% 45% 49% 42% 53% 61%

52% 42% 26% 23% 23% 22% 18% 17% 13% 7% 6% 4%

• 20 30 40

5% 0.3%

20대 55%

30대 54%

40대 38% 20대 33%

30대 48%

40대 55%

47% 36% 23% 23% 19% 17% 13% 11% 8%

54% 36% 29% 24% 24% 23% 18% 16% 15% 12%

44% 40% 27% 23% 17% 15% 14% 13% 10%

• 67%

67%

45% 38% 25% 21% 17% 15% 14% 13% 11%

72%• 72%

72%

1

2 TV

3

4

5

• UAC

UAC

17%

10%

30%

16%

20%

3%

IPTV 2%

3%

SMR 1%

SOURCE : 2019.01 –2019.12

63% 40% 25% 23% 18% 8%

• 81%

20 30 40

1

2

3

4

5

NC SOFT PC• 2019 2M 107 130

• PC PC PC

PURPLE

• 2019.11.27

• 2M PC

• 4K 60

• NC

2M

• 2019.11.27

• 738

• PC M 2M

• 1

• 1 1 4 1

LILITH GAMES•

• 5 2020 3

AFK ARENA

• 2020.02.12

• 3 1

RISE OF KINGDOMS

• 2019.09.03

• RPG

• 2 1

THANK YOU

MEZZOMEDIA

2020