INDEXSr. No.TopicPage No.

1INTRODUCTION1

Introduction of the industry2

History of organization3

Company Profile4

Vision,Mission And Objective6

Organization structure7

SWOT analysis8

2HUMAN RESOURCE MANAGEMENT10

Introduction of human resource management11

Human resource planning12

Sources for recruitment13

Trainning17

Performance appraisal18

Welfare activities19

3PRODUCTION DEPARTMENT20

Introduction of production21

Production process24

Material handling equipment26

Plant layout27

MPS (master planning schedule)29

EOQ30

ABC analysis31

4FINANCE DEPARTMENT33

Introduction of finance department34

Working capital management35

Fund flow statement37

Ratio analysis39

5MARKETING DEPARTMENT42

Introduction of marketing department43

Structure of marketing department44

Customer segmentation46

Consumer buying behavior & industrial buying behavior49

6FINDING52

7RECOMMENDATION53

8CONCLUSION54

9BIBLIOGRAPHY55

10ANNEXURE56

CertificateThis is to certify that project report of industrial visit to LAXMAN ENTERPRISE submitted by PATEL JIGAR.To SHREE UTTER GUJARAT BBA COLLEGE STUDIES AFFILIATED TO THE Veer Narmad South Gujarat Unniversity in practical fulfillment of the requirement in the second year of B.B.A. Semester 4.