INDEX

2013 2014 2015 2016 2017 2018 2019

154

166

184 184181

178181

• 2015

•

SOURCE : 2019 , , , 2019.12

23%

2017 2018 2019

75%

25%

68%

32%

62%

38%583

714

878

+23%

+22%

SOURCE : , , 2020.02

•

•

2017 2018 2019

74%

26%

63% 57%

43%

278291 293

+1%

15%

14%

15% 17%

+5%

37%

2017 2018 2019

78%

22%

71% 65%

35%

316

419

581

+39%

+33%

29%

30%• 19 39%

•

SOURCE : , , 2020.02

2015 2017 2019 2021 2023 2025

2020

+525%

16

, HMG ,2019.06

25

10

413

9,500

40 1,820

4,250

400

140

•

•

2020

•

•

72 2

All the Time MINI

BMW

3

SUV

2

•

•

34%

40%

13%

13%

79%

14%

2%

5%

13%

13%

21%

23%

30%

25-29

30-34

35-39

39-44

45-49

100%

0%

Online-Survey

5

-49

303

2020.02.19 ~ 2020.02.23

25% 15% 13% 11% 8% 8% 6% 5% 3% 2% 2% 1%

20대 25%

30대 11%

40대 8%

• 73% 25%

• 20

45% 32% 24% 23% 15% 11% 10% 9% 9%

20대 25%

30대 29%

40대 36%20대 28%

30대 27%

40대 20%

• 45%

• 20 30

70% 75% 88%81%

• 3 81%

•

30%

30%

17%

81%

70% 75% 88%

1%

24%

2%

10%

60% 54% 30% 21% 21%

70% 68%

20대 80%

30대 71%

40대 68%

20대 75%

30대 66%

40대 68%

•

•

22%

8%

70% 68%

24%

8%

52%

6%

7%

9%

12%

13%

13%

18%

26%

43%

68%

6%

8%

8%

11%

12%

15%

22%

54%

63%

20대 80%

30대 59%

40대 40%

• 52%

•

60% 42% 32% 31% 5%

20

37%

20대 48%

30대 38%

40대 33%

• 37% 20

•

25%

37%

38%

SNS

41% 19% 17% 16% 16% 15% 13% 12%

•

• 20

20대 23%

30대 17%

40대 11%

68%•

• 68%

SNS

43% 22% 18% 17% 16% 15% 12% 11%

68%

50% 47% 20% 15% 13% 12% 10% 10%

20대 20%

30대 13%

40대 11%

20대 23%

30대 9%

40대 8%

•

• 20 CM

35% 33% 29% 25% 20% 19% 17%

75% 48% 73% 83%

6%

13%

5%

5%11%

28%

15%

•

•

20 30 40

1

2

3

4

5

8% 12% 8% 7%5%

22%

12%

28%

9%

7%

SOURCE : , 2019.01 –2019.12

5%

4%

7%

5%

•

• CJ TVE SMR

1

2 CJ TVE

3

4 CGV

5

SK

56% 48% 21% 17% 14% 11% 7%

20대 24%

30대 19%

40대 15%

20대 32%

30대 14%

40대 11%

• SK

• 20

• 2019.

•

•

• 2019 2019

• 2019.

•

•

• 1,040 2019

•

•

• 2019.10 -2019. 12

•

•

•

• 2019.06 -2019.08

• SUV

•

• 1

•

• ∙ ∙

• 2019.

• 3 (24 / / )

• ‘ ’

• 3 1,900

• 2019.

•

•

• 350 2019

•

• TV SNS

THANK YOU

MEZZOMEDIA

2020