india dietary supplement market forecast 2022- brochure

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Market Intelligence . Consulting India Dietary Supplement Market By Type, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022

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Page 1: India Dietary Supplement Market Forecast 2022- brochure

M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

India Dietary Supplement Market By Type, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022

Page 2: India Dietary Supplement Market Forecast 2022- brochure

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2

India

Die

tary

Supple

ment

Mark

et

Fore

cast

& O

pport

unitie

s,

2012 –

2022

T a b l e o f C o n t e n t s

S. No. Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Global Dietary Supplement Market Overview

5. India Dietary Supplement Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1.By Type (Vitamin & Mineral Dietary Supplement, Herbal Dietary Supplement, Protein Dietary Supplement & Other Dietary Supplement)

5.2.2.By Distribution Channel (Pharmacies/Drug Stores/Chemists and Other Specialty Stores, Supermarket/Hypermarket, Traditional Grocery Stores & Non-store based Retailing)

5.2.3. By Region

5.2.4. By Company

5.3. Market Attractiveness Index (By Type & By Region)

6. India Vitamin & Mineral Dietary Supplement Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Region

6.2.2. By Top City

6.2.3. By Weight/Packaging Size

6.3. Pricing Analysis

Page 3: India Dietary Supplement Market Forecast 2022- brochure

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3

India

Die

tary

Supple

ment

Mark

et

Fore

cast

& O

pport

unitie

s,

2012 –

2022

T a b l e o f C o n t e n t s

S. No. Contents

7. India Herbal Dietary Supplement Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Region

7.2.2. By Top City

7.2.3. By Weight/Packaging Size

7.3. Pricing Analysis

8. India Protein Dietary Supplement Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Region

8.2.2. By Top City

8.2.3. By Weight/Packaging Size

8.3. Pricing Analysis

9. India Other Dietary Supplement Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Pricing Analysis

10. Supply Chain Analysis

Page 4: India Dietary Supplement Market Forecast 2022- brochure

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4

India

Die

tary

Supple

ment

Mark

et

Fore

cast

& O

pport

unitie

s,

2012 –

2022

T a b l e o f C o n t e n t s

S. No. Contents

11. Import & Export Analysis

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Developments

14. Policy & Regulatory Landscape

15. India Economic Profile

16. Competitive Landscape

16.1. Competition Outlook

16.2. Company Profiles

16.2.1. Amway India Enterprises Private Limited

16.2.2. Herbalife International India Private Limited

16.2.3. Dabur India Limited

16.2.4. Abbott India Limited

16.2.5. Kraft Heinz India Private Limited

16.2.6. Himalaya Drug Company

16.2.7. Sun Pharmaceutical Industries Limited

16.2.8. GlaxoSmithKline Consumer Healthcare Limited

16.2.9. Danone Nutricia International Private Limited

16.2.10. Patanjali Ayurved Limited

17. Strategic Recommendations

18. About Us & Disclaimer

Page 5: India Dietary Supplement Market Forecast 2022- brochure

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5

Pro

duct

Overv

iew

P r o d u c t O v e r v i e w

Protein Supplements

Vitamin & Mineral Supplements Herbal Supplements

Dietary Supplements are those products that are consumed in the form of powder, tablet/capsule, liquid or

semi-liquid. They contain a dietary component that provides nutritional value of a well balanced diet.

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R e s e a r c h M e t h o d o l o g y

Researc

h M

eth

odolo

gy

Information regarding

India dietary

supplement market

was gathered through

primary research

surveys with

manufacturers,

retailers and

distributors present in

India, followed by

exhaustive secondary

research.

Research

All collected

information was then

validated through

multiple sources and

data warehouses in

order to present the

most accurate and

precise information

about India dietary

supplement market.

Evaluation&

Validation

Various aspects of the

market were

comprehensively

monitored and

analyzed by the team

of industry experts.

TechSci Research also

identified and analyzed

trends, drivers and

challenges in India

dietary supplement

market.

Analysis

The analyzed

information was then

presented in a

chronological order to

depict a meaningful and

clear picture of India

dietary supplement

market. It should be

noted that we have

collected information

related to the organized

market only and all

parameters are related

to that including market

shares.

Presentation

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Researc

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eth

odolo

gy

R e s e a r c h M e t h o d o l o g y

Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India dietary supplement

market. The team has analyzed the outlook of various segments of this market, while considering the major

influencing factors, such as growing demand, changing lifestyle, increasing product innovation, 'Make in India’

initiative by the government, etc. The study includes market forecasting, which would enable our clients to take

better decisions while planning their strategy to achieve sustainability in India dietary supplement market.

Methodology Followed for Calculation of Market Size:

Market Size by Value: Market size, in terms of value, for the year 2016 was calculated based on information

collected through exhaustive secondary research and primary surveys, with various key opinion

leaders/stakeholders, such as dietary supplement manufacturers, dealers, retailers, etc.

The team interviewed more than 10 manufacturers/suppliers, 50 distributors/dealers/retailers and 10 industry

experts in India dietary supplement market to obtain the overall market size during 2012-2016, which was

validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged

out, to arrive at the market size data for 2012-2016.

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Researc

h M

eth

odolo

gy

R e s e a r c h M e t h o d o l o g y

Respondents were asked about the current and future market growth rates, market shares by type, by

distribution channel and by each region. Removing the outlier responses, the geometric mean of growth

estimates and product wise revenue shares generated across various segments were considered, to arrive at the

final revenue shares. Revenue shares generated across various segments were further triangulated from other

stakeholders depending upon the type of dietary supplement.

Methodology Followed for Calculation of Market Shares:

Market shares by type, by distribution channel, by region and by company were calculated based on the

responses received through primary surveys with industry experts, in which the respondents were asked about

the market shares or revenue generated from various segments. The final shares were calculated by taking the

geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

TechSci Research performed periodical checks on data collected through the surveys with logic checks and

analyzed the survey results in SPSS/Tableau Software.

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Researc

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odolo

gy

R e s e a r c h M e t h o d o l o g y

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the

market. To forecast India dietary supplement market, TechSci Research used various forecast techniques such

as:

o Moving Average

o Time Series Analysis

o Regression Analysis

o Econometric and Judgmental Analysis

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective

regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the

demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the

organized market including market share data.

Partial List of Companies Interviewed

Abbott India Limited, Herbalife International India Private Limited, Amway India

Enterprises Private Limited, Dabur India Limited, Danone Nutricia International

Private Limited, Himalaya Drug Company, GlaxoSmithKline Consumer Healthcare

Limited, Sun Pharmaceutical Industries Limited, Kraft Heinz India Private Limited,

Patanjali Ayurved Limited, Cadila Healthcare Limited, etc.

Secondary Sources

Company Annual Reports, Ministry of Statistics & Programme Implementation

(MoSPI), Central Statistical Office of India, International Monetary Fund (IMF),

Central Intelligence Agency (CIA), World Bank, Press Releases, Industry Magazines,

Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc.

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Industr

y B

rief

I n d u s t r y B r i e f

Dietary Supplements Market in India to Grow at Over 13% through 2022

According to TechSci Research report, “India Dietary Supplement Market By Type, By Distribution Channel,Competition Forecast & Opportunities, 2012 – 2022”, India dietary supplement market is forecast to grow at aCAGR of over 13% during 2017-2022. Dietary supplements are products that are consumed in the form of powder,tablet/capsule, liquid or semi-liquid to provide the nutrients required for a healthy and balanced diet. GrowingR&D activities, aggressive marketing strategies by the leading players, rising consumer interest in fitness,innovative product launches to lure Gen-X and millennial population and changing consumer lifestyles are someof the major factors expected to boost demand for dietary supplements in India in the coming years. Moreover,increasing penetration of marketers in rural and semi urban areas coupled with rising working population isanticipated to aid India dietary supplement market through 2022.

Rising young population base, growing physical fitness market like gyms and personal training centers andincreasing focus on personal health is boosting dietary supplement consumption in India. According to theTelecom Regulatory Authority of India (TRAI), number of internet users increased to 391.50 million in 2016 from257 million in 2014. Such increasing in internet penetration is anticipated to further fuel sales of dietarysupplements through the online channel during the forecast period. Rapid urbanization and increasing awarenessabout the benefits of dietary supplements is e also expected to positively impact dietary supplements market inIndia over the next five years.

In 2016, vitamin & mineral dietary supplement segment dominated India dietary supplement market, and thesegment is anticipated to continue its market dominance through 2022, owing to the fact that vitamin & mineraldietary supplement contain a variety of micronutrients, water-soluble & fat-soluble vitamins that help the body tofunction smoothly and improve mental health as well. The largest distribution channel for India dietarysupplement market is pharmacies/drug stores/chemists and other specialty stores, as the government licensesthem to sell drugs and dietary supplements as prescribed by doctors or health professionals.

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11

Sam

ple

Data

-Snapshot

S a m p l e D a t a - S n a p s h o t

Figure 1: India Dietary Supplement Market Size,

By Value, 2012–2016 (USD Million)

100.0

0

200.0

0

300.0

0

400.0

0

500.0

0

2012 2013 2014 2015 2016

CAGR 2012-2016

By Value: X%

Figure 4: India per Capita Household Final

Consumption Expenditure, 2012-2016 (USD)

100.00

200.00

300.00

400.00

500.00

2012 2013 2014 2015 2016

Figure 6: India GDP per Person Employed, PPP, 2012-2016 (USD)

10.00

20.00

30.00

40.00

50.00

2012 2013 2014 2015 2016

Table 1: North India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

State/UT 2016 2021F 2026F

Haryana XXX XXX XXX

Delhi XXX XXX XXX

Chandigarh XXX XXX XXX

Figure 20: India Vitamin & Mineral Dietary Supplement Market Share, By

Weight/Packaging Size, By Value, 2016

Small33.00%

Medium33.00%

Large34.00%

Small Medium Large

Figure 43: India Provitamin & Vitamin Imports Share, By

Country, By Volume, 2016

China, 10.00%

Germany, 10.00%

UK, 10.00%

Taipei, 10.00%

Others, 10.00%

Source: XXXXXNote: These are dummy figures; please purchase our report for actual data

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12

Report

Ord

eri

ng

R e p o r t O r d e r i n g

License Type Price

Electronic Access - Single User License $3000

CD-ROM Mail Delivery $3500

Hard Copy Mail Delivery $4000

Electronic Access - Multi-User License $6000

Report Price

To View Sample OR Purchase Report

Report Name: India Dietary Supplement Market By Type, By Distribution Channel,

Competition Forecast & Opportunities, 2012 – 2022

Page 13: India Dietary Supplement Market Forecast 2022- brochure

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13

About

Us &

Dis

cla

imer

A b o u t U s & D i s c l a i m e r

TechSci Research – Europe

54, Oldbrook, Bretton,

Peterborough,

United Kingdom

Email: [email protected]

www.techsciresearch.com

TechSci Research – Asia-Pacific

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Capital Region, U.P. - India

Tel: +91-120-4523900

Email: [email protected]

www.techsciresearch.com

TechSci Research – North America

708 Third Avenue, Manhattan,

New York, United States

Tel: +1- 646- 360- 1656

Email: [email protected]

www.techsciresearch.com

About Us

TechSci Research is a global market research and consulting company with offices in US, UK and India. TechSci Research provides

market research reports in a number of areas to organizations. The company uses innovative business models that focus on

improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of

both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,

regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a

uniquely rich evaluation of the opportunities available in the market.

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Disclaimer

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completenessof any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especiallystates that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates andforecast, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.