M a r k e t . I n t e l l i g e n c e . E x p e r t s

India FM Radio Market By Type, By S ector, By Ownership, Competit ion Forecast &

Opportunities , 2011 - 2021

T a b l e o f C o n t e n t s

2

© TechSci Research

S No. Contents

1. Product Overview

2. India FM Radio Industry Evolution

3. Research Methodology

4. Analyst View

5. Global FM Radio Market Overview

6. India FM Radio Market Landscape

7. India FM Radio Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Number of Audience (Home, Transit, Out of Home)

7.2. Market Share & Forecast

7.2.1. By Type (Traditional FM Radio, Internet FM Radio)

7.2.2. By Sector (Retail, Real Estate, Automotive, Education, Government, Others)

7.2.3. By Ownership (Private, Public)

6.2.4. By Region (North, West, South, East)

6.2.5. By Company

8. India Traditional FM Radio Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

7.2. Market Share & Forecast

8.2.1. By Sector

8.2.2. By Region

9. India Internet FM Radio Market Outlook

9.1. Market Size & Forecast

3

© TechSci Research

T a b l e o f C o n t e n t s

S No. Contents

9.1.2. By Value

9.2. Market Share & Forecast

9.2.1. By Sector

9.2.2. By Region

10. India FM Radio Market Attractiveness Index

10.1. By Type

10.2. By Sector

10.3. By Ownership

10.4. By Region

11. Market Dynamics

11.1. Impact Analysis

11.2. Drivers

11.3. Challenges

12. Market Trends & Developments

12.1. Increasing Media & Entertainment Industry

12.2. Growing Live Events

12.3. Increasing Technology Advancements in FM Radio

12.4. Increasing adoption of Internet Radio

12.5. Growing adoption of Radio in Cars

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

15.1. Prasar Bharti

4

© TechSci Research

T a b l e o f C o n t e n t s

S No. Contents

15.2. Entertainment Network India Ltd.

15.3. Sun TV Network Limited

15.4. Reliance Broadcast Network Limited

15.5. Jagran Prakshan Limited

15.6. DB Corp Limited

15.7. HT Media Limited

15.8. Next Radio Limited

15.9. B.A.G. Films & Media Limited

15.10. Rajasthan Patrika

16. Annexure

16.1. FM Radio Players Positioning Analysis

16.1.1. Delhi NCR

16.1.2. Mumbai

16.1.3. Bangalore

16.1.4. Chennai

16.1.5. Kolkata

16.1.6. Hyderabad

16.1.7. Pune

16.1.8. Patna

16.1.9. Chandigarh

16.1.10. Ahmedabad

16.1.11. Shimla

16.1.12. Thiruvananthapuram

5

© TechSci Research

T a b l e o f C o n t e n t s

S No. Contents

16.1.13. Jammu & Kashmir

16.1.14. Jaipur

16.1.15. Lucknow

16.1.16. Puducherry

16.1.18. Bhubaneswar

16.1.19. Shillong

16.1.20. Aizawl

16.1.21. Bhopal

16.1.22. Raipur

16.1.23. Itanagar

16.2. India FM Radio Industry Advertisement Tariffs & Concept

16.3. India FM Radio Cost Structure Model

17. Strategic Recommendations

18. About Us & Disclaimer

P r o d u c t O v e r v i e w

6

© TechSci Research

Frequency Modulation (FM)- Frequency modulation is a broadcasting technology used to provide high fidelity

sound over broadcast radio. It is used in many applications from broadcasting to communications as well as it

offers various advantages over other modes.

Radio is one of the applications of FM. Radio is a small part of electromagnetic spectrum which can be used for

business and non business purposes. Moreover, it is a powerful pillar for media, coupled with it’s cost effective

solution to advertisers.

With the help of FM, radio has the ability to send out two channels of information at the same time. The FM radio

band goes from 88 MHz to 108 MHz

FM radio has further categorized into two types which includes traditional FM radio and internet FM radio.

FM Radio

Traditional

Internet

Traditional FM – Traditional FM is one that has been

used from past few years for entertainment purpose

such as listening music, news, live chats, etc.

Internet FM – Internet FM radio can be defined as the

audio service transmitted through the internet to the

users. As well, it can be accessed through mobile apps

as well.

Types of FM Radio

R e s e a r c h M e t h o d o l o g y

7

©TechSci Research

Baseline Methodology:

Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of India

FM Radio market. Our team of analysts has analyzed the outlook of various segments and speculated a positive

future for the industry. Taking into consideration various factors such as government policies and initiative,

number of radio audience, revenue generating sectors, key players growth plans, etc. which influence the growth

of the FM Radio Market in India. Our team of analysts has provided a prudent analysis of the industry’s

performance in the future. This would enable our clients in planning their investment decisions and explore

several growth opportunities existing in the India FM Radio Market.

In addition, while compiling the data, we have also cross-checked all the collected information from multiple

sources and data warehouses in order to present an exhaustive data collection from credible, paid databases.

Our team of experts has then prudently evaluated the most accurate and precise information of the India FM

Radio market. We have also identified and analyzed all the emerging trends, including important drivers and

challenges that the industry is confronting. We have also presented various forecasts for the industry based on

our in-depth analysis of market dynamics, prevalent trends, recent developments and opportunities, etc.

Secondary Research

Policies, Plan, and Annual Report, etc. published by Ministry of Information and Broadcasting, Government of India

Company’s annual reports, white papers, investor presentations and financial reports

White Papers and News Articles published by various organizations on the industry

Primary Research

Identifying key players in the market and Questionnaire design

In-depth interviews

Companies Interviewed:

1. Reliance Broadcast Network2. Sun TV Network3. Entertainment Network4. Jagran Prakshan Limited 5. HT Media Limited6. Rajasthan Patrika

Data Analysis

Top down approach for the

calculation of India FM Radio

market size

Historical trend examination

Statistical analysis to

forecast the growth of India

FM Radio Market in India

8

©TechSci Research

SYSTEMMATIC RESEARCH APPROACH

In-depth secondary research is used to determine the top industryplayers, key government policies and initiative, market trends anddrivers, advertisement tariff, etc.

In order to conduct industry experts interviews, TechSci formulated adetailed questionnaire and discussion guide

List of industry players and industry specialists had been developed

TechSci Research has conducted interviews with industry experts andindustry players for data collection and verification

Data has been validated by triangulation method, in which secondaryand primary research, and TechSci Research’s analysis contribute to thefinal data

The data has been scrutinized using MS-Excel and SPSS to obtainquantitative insights about the industry

TechSci Research provides the in depth insight on India FM RadioMarket in the report

Market Profiling

Formulating Discussion Guide

Developing List of Respondents

Data Analysis

Data Validation

Data Collection

Insights

India FM Radio Market Research Methodology

R e s e a r c h M e t h o d o l o g y

I n d u s t r y B r i e f

9

FM Radio Market to Grow at CAGR 17% till 2021

According to a recently released TechSci Research report, “India FM Radio Market By Type, By Sector, ByOwnership, Competition Forecast & Opportunities, 2011-2021”, FM Radio market in India is projected to register aCAGR of over 17% during 2016 - 2021. Over the last few years, India has emerged as one of the fastest growingmarkets for FM Radio in Asia-Pacific, on account of expanding advertisement industry, rising sales of mobilehandsets with FM capability, coupled with huge radio listenership base in the country. Initiatives taken byGovernment of India such as introducing the Phase III auction policy to offer new opportunities for private playersin FM radio market and to expand their reach across tier-II and tier-III cities is expected to have a huge positiveimpact on the country’s FM radio market over the next five years.

Over the past few years, India’s retail sector grew strongly on account of rising spending power, improvingconsumer lifestyle and expanding middle class consumer base. Moreover, other sectors such as real estate,entertainment, education, automotive have been witnessing consistent growth in India over the last decade. As aresult, adopting FM radio as a source of advertisement for brand building and increasing consumer awarenessabout a company’s products is growing. Prasar Bharati, Entertainment Network (India) Limited, Sun TV NetworkLimited, Reliance Broadcast Network Limited, and D.B Corp Ltd. are the largest players operating in thecountry’s FM radio market.

“Growing media & entertainment industry, increasing number of live events across the country as well as risingtechnological advancements in FM radio industry such as HD radio technology, are expected to drive FM radiomarket in India during the forecast period. Moreover, rising internet penetration, growing smartphones user basecoupled with declining bandwidth consumption prices are fueling internet radio market in thecountry. Furthermore, growing sales of passenger cars and increasing adoption of radio cabs is positively impactingthe country’s FM radio market. Consider all these factors, coupled with Phase III auction roll out, we expectedbrighter days ahead for FM radio market in India.”, said Mr. Karan Chechi, Research Director with TechSci Research,a research based global management consulting firm.

10 20 30 40 50 60 70 80 90 100 110

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

S a m p l e D a t a - S n a p s h o t

10

© TechSci Research

India FM Radio Market Size, By Value, 2011-2021F (USD Million)

India FM Radio Market Share, By Company, By Value, 2011-2021F

5%5% 5% 5% 5% 5% 5% 5% 5% 5% 5%

15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%

12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8%

50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Prasar Bharti Entertainment Network India Ltd.Sun TV Network Limited Reliance Broadcast Network Limited2Reliance Broadcast Network Limited Others*

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

0.00 0.50 1.00 1.50 2.00 2.50

North India

South India

West India

East India

India FM Radio Market Attractiveness Index, By Region,

By Value, 2016E-2021F

11.11%

11.11%

11.11%

11.11%11.11%

11.11%

11.11%

11.11%

11.11% UTTAR PRADESH

RAJASTHAN

NCT OF DELHI

PUNJAB

HARYANA

JAMMU & KASHMIR

UTTARAKHAND

CHANDIGARH

HIMACHAL PRADESH

Share of North Region Urban Population, By State & UT, 2011India Traditional FM Radio Market Share, By Sector, By Value, 2011-2021F

30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%

10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%

15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Retail Real Estate AutomotiveEducation Government Others*

500 500 500

1,000 1,000 1,000

1,500 1,500 1,500

2,000 2,000

2,000 2,500 2,500 2,500

3,000 3,000 3,000

3,500.00 3,500.00 3…

5 Spots/Day 10 Spots/Day 15 Spots/Day

Radio Mirchi Fever FM 104 Radio City 91.1 RED FM

92.7 BIG FM HIT 95 FM Oye FM 104.8

Delhi Weekly Advertisement Tariff, By

Channel, By Spot per Day, 2016 (USD)

R e p o r t O r d e r i n g

To View Sample OR Purchase Report

Report Price

Report Name: India FM Radio Market By Type, By Sector, By Ownership,

Competition Forecast & Opportunities, 2011-2021

License Type Price

Electronic Access - Single User License $2500

CD-ROM Mail Delivery $3000

Hard Copy Mail Delivery $3500

Electronic Access - Multi-User License $5000

11

A b o u t U s & D i s c l a i m e r

12

About Us:

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides

market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving

productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-

specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global

industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of

the opportunities available in the market.

Related Reports:

India Biometric Market By Type, End Use Sector, Competition Forecast & Opportunities, 2011-2021India Mobile Wallet Market Forecast and Opportunities, 2020India Internet of Things (IoT) Market Forecast and Opportunities, 2020

Partial List of Clients:

Disclaimer:The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that itis timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it hasno financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can changewithout notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of thesame for purpose other than internal will require prior approval of TechSci Research.

TechSci Research – North America

708 3rd Avenue, 6th Floor, New York,

NY, United States, 10017

Tel: +1 646 360 1656

Email: sales@techsciresearch.com

www.techsciresearch.com

TechSci Research – Europe

54, Oldbrook, Bretton,

Peterborough,

United Kingdom

Email: sales@techsciresearch.com

www.techsciresearch.com

TechSci Research – Asia-Pacific

B – 44, Sector -57, Noida, National

Capital Region, U.P. - India

Tel: +91-120-4523900

Email: sales@techsciresearch.com

www.techsciresearch.com © TechSci Research