india malted food drinks market forecast 2022- brochure

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Market Intelligence . Consulting India Malted Food Drinks Market By Product Type, By Distribution Channel, Competition Forecast & Opportunities, 2012-2022

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Page 1: India Malted Food Drinks Market Forecast 2022- brochure

M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

India Malted Food Drinks Market By Product Type, By Distribution Channel, Competition Forecast & Opportunities, 2012-2022

Page 2: India Malted Food Drinks Market Forecast 2022- brochure

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India

Malted F

ood D

rinks M

ark

et

Fore

cast

& O

pport

unitie

s,

2012-2

022

T a b l e o f C o n t e n t s

S. No. Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Key Factors Influencing Purchase Decision

4.2. Quantity of Purchase Every Month

4.3. Preference for Packaging

4.4. Preference for Flavors

5. Global Malted Food Drinks Market Overview

6. India Malted Food Drinks Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1. By Product Type (Without Cocoa Powder Vs With Cocoa Powder)

6.2.2.By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers, Online & Pharmacies)

6.2.3. By Region (North, South, East, West)

6.2.4. By Company (GlaxoSmithKline, Mondelez, Kraft Heinz, Nutricia, etc.)

6.3. Market Attractiveness Index

6.3.1. By Type

6.3.2. By Distribution Channel

6.3.3. By Region

7. India With Cocoa Powder Malted Food Drinks Market Outlook

7.1. Market Share & Forecast

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India

Malted F

ood D

rinks M

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et

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T a b l e o f C o n t e n t s

S. No. Contents

7.1.1. By Value & Volume

7.2. Market Share & Forecast

7.2.1. By Distribution Channel

7.3. Pricing Analysis

8. India Without Cocoa Powder Malted Food Drinks Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value & Volume

8.2. Market Share & Forecast

8.2.1. By Distribution Channel

8.3. Pricing Analysis

9. Supply Chain Analysis

10. Import & Export Analysis

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

15.1. Competition Outlook

15.2. Company Profiles

15.2.1. GlaxoSmithKline Consumer Healthcare Ltd.

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India

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S. No. Contents

15.2.2. Mondelez India Foods Private Limited

15.2.3. Kraft Heinz India Private Limited

15.2.4. Nutricia International Pvt. Ltd.

15.2.5. Abbott India Limited

15.2.6. Nestle India Limited

15.2.7. Gujarat Cooperative Milk Marketing Federation Ltd.

15.2.8. Patanjali Ayurved Limited

15.2.9. Continental Milkose (India) Ltd.

15.2.10. Sri Sri Tattva

16. Strategic Recommendations

17. About Us & Disclaimer

Page 5: India Malted Food Drinks Market Forecast 2022- brochure

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India

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L i s t o f F i g u r e s

Figure No. Title

Figure 1: Global Mid-Year Urban Population, By Region, 2010, 2015 & 2020F (Million)

Figure 2: India Malted Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2012–2016

Figure 3: India per Capita Household Final Consumption Expenditure, 2012-2016 (USD)

Figure 4: India Malted Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2017E–2022F

Figure 5: India Malted Food Drinks Market Share, By Product Type, By Value, 2016 & 2022F

Figure 6: India GDP per Capita, PPP, 2012-2016 (Thousand USD)

Figure 7: India Malted Food Drinks Market Share, By Distribution Channel, By Value, 2012–2022F

Figure 8: India Number of Internet Users (Million), Internet Penetration Rate (%), 2012-2016

Figure 9: India Malted Food Drinks Market Share, By Region, By Value, 2016 & 2022F

Figure 10: India Malted Food Drinks Market Share, By Region, By Value, 2012–2022F

Figure 11: India Malted Food Drinks Market Size, By Region, By Value, 2012, 2016, 2017E & 2022F (USD Million)

Figure 12: India per Capita Net Domestic Product, By Region, 2015 (USD)

Figure 13: India Malted Food Drinks Market Share, By Company, By Value, 2016

Figure 14: India Malted Food Drinks Market Share, By Company, By Value, 2022F

Figure 15: India Malted Food Drinks Market Attractiveness Index, By Type, By Value, 2017E-2022F

Figure 16:India Malted Food Drinks Market Attractiveness Index, By Distribution Channel, By Value, 2017E-2022F

Figure 17: India Malted Food Drinks Market Attractiveness Index, By Region, By Value, 2017E-2022F

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India

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ood D

rinks M

ark

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unitie

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L i s t o f F i g u r e s

Figure No. Title

Figure 18:India With Cocoa Powder Malt Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2012–2016

Figure 19: India Health Expenditure per Capita, 2011-2015 (USD)

Figure 20:India With Cocoa Powder Malt Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2017E–2022F

Figure 21:India With Cocoa Powder Malted Food Drinks Market Share, By Distribution Channel, By Value, 2012–2022F

Figure 22:India With Cocoa Powder Malted Food Drinks Market Size, By Value (USD Million), 2016, 2017E & 2022F

Figure 23:India Without Cocoa Powder Malted Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2012–2016

Figure 24: India Number of Middle Class Households, 2011, 2015 & 2025F (Million)

Figure 25:India Without Cocoa Powder Malt Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2017E–2022F

Figure 26:India Without Cocoa Powder Malted Food Drinks Market Share, By Distribution Channel, By Value, 2012–2022F

Figure 27:India Without Cocoa Powder Malted Food Drinks Market Size, By Value (USD Million), 2016, 2017E & 2022F

Figure 28: India Malt Extracts Export, By Value, 2012-2016 (USD Million)

Figure 29: India Malt Based Food Preparation for Infant Use Export, By Value, 2012-2016 (USD Million)

Figure 30: India Malted Food Drinks Export, By Value, 2012-2016 (USD Million)

Figure 31: India Malt Extracts Import, By Value, 2012-2016 (USD Million)

Figure 32: India Malt Based Food Preparation for Infant Use Import, By Value, 2012-2016 (USD Million)

Figure 33: India Malted Food Drinks Import, By Value, 2012-2016 (USD Million)

Figure 34: India Total Labor Force, 2012-2016 (Million)

Figure 35: India Urban Population Share (as a Percentage of the Total Population), 2012-2016

Figure 36: India Television Advertising Market Size, 2012-2016 (USD Million)

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L i s t o f T a b l e s

Figure No. Title

Table 1: North India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

Table 2: West India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

Table 3: South India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

Table 4: East India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

Table 5:India With Cocoa Powder Malted Food Drinks Market Pricing Analysis, By Company, By Product, By Price, 2017

Table 6:India Without Cocoa Powder Malted Food Drinks Market Pricing Analysis, By Company, By Product, By Flavor, By Price, 2017

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Pro

duct

Overv

iew

Malted Food Drinks

Malt has always been a part of the diet of growing children and the elderly as a nutritious supplement. Malt is used as

a dietary supplement in a low-protein diet as it contains more than 30 essential minerals, elements and vitamins

including folic acid which is important for pregnant women and the fetus. In India, malt food drinks are also called

health drinks as they are fortified with nutrition and used to enhance the taste of milk. Malt is germinated cereal

grains. MFDs (Malted Food Drinks) are largely consumed for taste enhancement, which is why certain flavors like

chocolate or kesar badam, etc., are sold in the Indian market.

M a l t e d F o o d D r i n k s : O v e r v i e w

Two Types of Malted Food Drinks

• Malted Food Drink WithCocoa Powder

• Malted Food DrinkWithout Cocoa Powder

Benefits Of Malt Food Drinks

1. Helps In Recovering From Illness

2. Provides The Right Dose Of Protein

3. Helps Build Bones4. Provides Energy5. Improves Skin Health And

Vision

6. Helps In Transporting Nutrients

7. Helps In Thyroid Hormone Production

8. Fortifies Blood9. Good For Pregnant Women10. Helps Insomniacs

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R e s e a r c h M e t h o d o l o g y

Researc

h M

eth

odolo

gy

Information regarding

India malted food

drinks market was

gathered through

primary research

surveys across various

manufacturers,

distributors and

retailers in the

country, followed by

exhaustive secondary

research.

Research

All the collected

information was then

validated through

multiple sources and

data warehouses in

order to present the

most accurate and

precise market

information about

India malted food

drinks market.

Evaluation&

Validation

Various aspects of the

market were

comprehensively

monitored and

analyzed by the team

of industry experts.

TechSci Research

identified and analyzed

the emerging trends,

drivers and challenges

in the market.

Analysis

The analyzed

information was then

presented in

chronological order to

depict a meaningful

and clear picture of

India malted food

drinks market.

Presentation

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R e s e a r c h M e t h o d o l o g y

Researc

h M

eth

odolo

gy

Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India malted food drinks

market. The team has analyzed the outlook of various segments of this market, while considering the major

influencing factors such as rise in population, increasing disposable income of the consumers, change in lifestyle and

growing health concerns. The study includes market forecasting, which would enable our client to take better decisions

while planning their strategy to achieve sustainability in India malted food drinks market.

Methodology Followed for Calculation of Market Size:

Market Size by Value: Market size, in terms of value, for the year 2016 was calculated based on the information

collected through exhaustive secondary research and primary surveys, across various key opinion

leaders/stakeholders such as dietary fibers manufacturers, distributors and retailers.

The team interviewed more than 12 malted food drinks manufacturers, 25 distributors and at least 33 retailers to

obtain the overall market size, following the Delphi technique for the years 2012 to 2016. Taking standard deviation

into consideration, the market size figures were averaged out, to arrive at the market size figures for the years

2012 to 2016.

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R e s e a r c h M e t h o d o l o g y

Researc

h M

eth

odolo

gy

Respondents were asked about the current and future market and their growth rates, market shares by product

type and across regions. Removing the outlier responses, the geometric mean of the growth estimates and

product wise revenue shares generated across various segments were considered to arrive at the final revenue

shares. Revenue shares generated across various segments were further triangulated from other stakeholders

depending upon the type of malted food drinks.

Methodology Followed for Calculation of Market Shares:

Market shares by product type, by distribution channel, by region and by company were calculated based on the

responses received through primary surveys with industry experts in which the respondents were asked about

market share or revenue generated from various segments. The final shares were calculated by taking the

geometric mean of the responses gathered from key opinion leaders, after eliminating the outliers.

Methodology Followed for Forecasting:

TechSci Research performed periodical checks on data collected through the surveys with logic checks and

analyzed the survey results in SPSS/Tableau Software.

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R e s e a r c h M e t h o d o l o g y

Researc

h M

eth

odolo

gy

Data triangulation techniques were applied to fill the gaps and to present the more meaningful picture of the

market. To forecast the India malted food drinks market, TechSci Research used various forecast techniques

such as:

o Moving Average

o Time Series Analysis

o Regression analysis

o Econometric and Judgmental Analysis

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective

regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the

demand and to arrive at accurate market numbers.

Partial List of CompaniesInterviewed

Mondelez India Foods Private Limited, Abbott India Limited, Nutricia InternationalPvt. Ltd., GlaxoSmithKline Consumer Healthcare Ltd., Kraft Heinz India PrivateLimited, Patanjali Ayurved Limited, Nestle India Limited, Gujarat Cooperative MilkMarketing Federation Ltd., Continental Milkose (India) Ltd., Sri Sri Tattva, ZydusWellness Ltd., Twinings Private Limited, etc..

Secondary SourcesCompanies’ Annual Reports, World Bank, Press Releases, Industry Magazines,

Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc.

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I n d u s t r y B r i e f

Industr

y B

rief

GSK Leading India Malted Food Drinks Market Growing at CAGR 16.5%

According to a report released by TechSci Research, “India Malted Food Drinks Market By Product Type,By Distribution Channel, Competition Forecast & Opportunities, 2012–2022”, India malted fooddrinks market is anticipated to grow at a CAGR of 16.5% during 2017-2022. With increasingly hectic lifestyleand rising health consciousness, a growing number of consumers are opting for easy and hassle-freealternatives to fulfil their daily nutrient requirements. This is paving way for malted food drinks that are notonly fortified with essential nutrients but also satisfy the taste buds and are easy to consume. Moreover, withrising disposable income and improving living standards in India, people are becoming more inclined towardsconvenience products such as malted drinks. Additionally, leading manufacturers increasing their focus oninnovative product offerings and efficient product packaging to attract consumers, is also expected tocontribute to the growth of India malted food drinks market in the coming years.

On the basis of type, malted food drinks are broadly segmented into two types, namely, ‘with cocoa powder’and ‘without cocoa powder’. ‘With cocoa powder’ segment dominated the India malted food drinks market in2016, primarily on account of higher preference for chocolate flavor among children. Among regions, southregion has dominated the malted food drinks market in India, on the back of high literacy rate in the regionand comparatively higher penetration of malted food drinks manufacturers in the region’s rural pockets.

Malted food drinks are majorly sold through independent small grocers, thereby making it the dominantdistribution channel in India malted food drinks market. However, with increasing penetration of internet andcontinuing expansion of the organized retail sector, the sales of malted food drinks from other sales channel,apart from the independent small grocers, is also growing. GlaxoSmithKline Consumer Healthcare Ltd. is themarket leader in India malted food drinks market, followed by Mondelez India Foods Private Limited, KraftHeinz India Private Limited, Nutricia International Pvt. Ltd. and Abbott India Limited.

“Rising health awareness among people is expected to contribute to the growing demand for malted fooddrinks, as they fulfil the daily requirement of nutrients. Moreover, with busier schedule of working populationin India, demand for convenience food and beverages is rapidly rising, thereby further fueling demand formalted food drinks. Furthermore, increasing focus on innovation in flavors and packaging of malted fooddrinks by the major malted food drink manufacturers is anticipated to positively influence the market in thecoming years”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based globalmanagement consulting firm.

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S a m p l e D a t a - S n a p s h o t

Sam

ple

Data

-Snapshot

200.00 200.00 200.00 200.00 200.00

400.00 400.00 400.00 400.00 400.00

600.00 600.00 600.00 600.00 600.00

AFRICA ASIA EUROPE LATINAMERICAAND THE

CARIBBEAN

OCEANIA

2010 2015 2020F

Figure 1: Global Mid-Year Urban Population, By Region, 2010,

2015 & 2020F (Million)

Figure 2: India Malted Food Drinks Market Size, By Value (USD Million),

By Volume (Million Kgs), 2012–2016

600.0

0

700.0

0

800.0

0

900.0

0

1,0

00.0

0

150.0

0

160.0

0

170.0

0

180.0

0

190.0

0

2012 2013 2014 2015 2016

By Value (USD Million) By Volume (Million Kgs)

CAGR 2012-2016

By Value: X%By Volume: X%

Figure 3: India per Capita Household Final Consumption

Expenditure, 2012-2016 (USD)

800.0

0

820.0

0

840.0

0

860.0

0

880.0

0

2012 2013 2014 2015 2016

Figure 4: India Malted Food Drinks Market Size, By Value (USD Million),

By Volume (Million Kgs), 2017E–2022F

CAGR 2017E-2022F

By Value: X%By Volume: X%

1,4

00.0

0

1,5

00.0

0

1,6

00.0

0

1,7

00.0

0

1,8

00.0

0

1,9

00.0

0

300.0

0

350.0

0

400.0

0

450.0

0

500.0

0

550.0

0

2017E 2018F 2019F 2020F 2021F 2022F

By Value (USD Million) By Volume (Million Kgs)

30.0

0

60.0

0

90.0

0

2011 2015 2025F

Figure 24: India Number of Middle Class Households,

2011, 2015 & 2025F (Million)

Source: XXXXXNote: These are dummy figures; please purchase

our report for actual data

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R e p o r t O r d e r i n g

Report

Ord

eri

ng

License Type Price

Electronic Access - Single User License $2700

CD-ROM Mail Delivery $3200

Hard Copy Mail Delivery $3700

Electronic Access - Multi-User License $5000

Report Price

To View Sample OR Purchase Report

Report Name: India Malted Food Drinks Market By Product Type,

By Distribution Channel, Competition Forecast & Opportunities, 2012-2022

Page 16: India Malted Food Drinks Market Forecast 2022- brochure

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About

Us &

Dis

cla

imer

A b o u t U s & D i s c l a i m e r

About Us

TechSci Research is a global market research and consulting company with offices in US, UK and India. TechSci Research provides

market research reports in a number of areas to organizations. The company uses innovative business models that focus on

improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of

both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,

regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a

uniquely rich evaluation of the opportunities available in the market.

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Partial List of Clients

Disclaimer

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completenessof any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especiallystates that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates andforecast, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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