india mobile trend

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  • 7/29/2019 India Mobile Trend

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    MarketSimplifiedInc

    www.marketsimplified.com

    www.marketsimplified.com

    India Mobile Trend

    YourGatewaytotheNewFinancialMarketplace

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    MarketSimplifiedInc

    www.marketsimplified.com

    India:MobileLandscapeFuture Indian Mobile

    It is forecast that the

    number of subscriberscould reach as high as

    868.47 million reaching

    at 69.35% penetration

    by 2013.

    40.87%

    49.92%

    57.99%62.54%

    69.35%

    Dec-09E Dec-10E Dec-11E Dec-12E Dec-13E

    ETC Aircel

    Idea Tata

    BSNL Vodafone

    Reliance Bharti

    Teledensity

    15%

    2010 2011

    166,16

    8crore

    144,6

    00

    crore

    Indian Telecom Industry Growth

    TARGETachieved 4 yearsbefore the

    deadline

    2011 2015

    Target:

    800million

    Achieved

    :800million

    Target

    Total SIM Cards Base

    812 mill ion

    227 million new SIM sold

    Monthly Avg. addition 20m

    SIM Card Sales

    39%

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    MarketSimplifiedInc

    www.marketsimplified.com

    ProliferationofMobileInternet

    In 2011, Smartphone search

    rates are expected to exceed PC

    search rates of 2007

    2007 2008 2009 2010 2011

    Search/PC

    Search/Smartphone

    Search

    perdevice GPRS users are

    estimated at 20 to 25 million

    25

    million

    Desktop Internet Users

    40%

    Over 2009 internet traffic from

    metros from India grew 2.5X times

    other global carriers: Nearly half of

    this traffic was from Mobile phones.

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    MarketSimplifiedInc

    www.marketsimplified.com

    SmartphoneActivitiesWhat consumers are doing on

    smartphones?

    Apps

    Parallel Media Usage Search

    Social Networks

    Local Searches

    Video Websites

    Email

    Smartphone Usage in India

    Indian Mobi le Headset Market Growth

    2010 20112009

    2.5m

    6m

    12m

    100%

    100% growth over the

    year 2010

    Indian smartphone

    users spend more time

    on the Internet than on

    traditional voice calls

    and SMSs

    Voice calls &

    messaging

    Gaming, Entertainment, Apps

    and Internet

    72%

    28%

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    MarketSimplifiedInc

    www.marketsimplified.com

    MobileBankinginIndia:

    TheNextBigThing

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    MarketSimplifiedInc

    www.marketsimplified.com

    ThegrowthofMobileBankinginIndia

    16.4 million

    active mobile

    Internet

    consumer

    1.96 million

    Internet users

    use mobile

    banking

    12% of the

    total mobile

    Internet users

    in top 8

    metros of the

    country

    Mobile Banking Usage

    2013

    10 mill ion2009

    53 mil lion

    Annual

    Growth

    51.8%

    Growth in Mobile Banking Subscribers,

    2000 to 2012

    2000 2012

    Units (Millions)

    Banked

    Population

    Mobile

    Subscriber

    Base

    Registered

    M-Banking

    Customers

    Active

    M-Banking

    Customers

    530

    410

    630

    380

    100

    20

    20

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    MarketSimplifiedInc

    www.marketsimplified.com

    Whymobilebankingiseasilythenextbigthing?

    Limitations of BroadbandBroadband is l imited to connectivity and has still not reached a lot of places in India where

    mobile phones have been dominating. Also the affordability of computers is far lesser

    compared to mobile phones.

    Affordability

    Smartphones in todays times start from as low as 1500 INR, which in effect opens up to a large untapped Indian

    market. Mobile Manufacturing companies in India are also planning to launch cheap smartphones by the end of

    year 2011 which will cost 2000 rupees approximately to front end users.

    Mobile Applications

    Application-based banking is the most efficient way of mobile banking as it is more convenient and

    user friendly than the regular methods of SMS banking and net banking.

    Easy Accessibility

    For banks, mobile banking has become the most promising medium of reaching out to their

    customers because of the ability to provide services at any time or place in the world.

    Smarter Smartphones

    Increasing usage of smartphones is directly correlated to the growth in mobile banking.

    Huge Subscriber BaseThe mobile subscriber base of 800+ million that is growing day by day is a clear indication

    of the bright future. This is essentially due to the high adoption of mobile phones in India.

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    MarketSimplifiedInc

    www.marketsimplified.com

    SmartphoneBankingpotentialinIndiaIndia now has over 777 million mobile subscribers. So there is a huge opportunity for the

    smartphone manufacturers to tap the Indian market potential. There will be two main factors that

    will decide how soon the Smartphones proliferate:

    The price of the handset and cost of Data usage.

    Price of handsetsData Usage Affordabili ty

    Data Airtel Idea Docomo Reliance

    Rs. Rs. Rs. Rs.

    10 MB 8 9 9 -

    65 MB 61 54 21 -

    100 MB 101 105 39 100

    250 MB 201 205 90 199

    500 MB 450 450 201 399

    Nokia X2-01

    Rs.3479

    Samsung

    E2652

    Rs.4366

    Spice Mi270

    Rs.5649

    C ffi & C

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    INXS Technologies

    MarketSimplifiedInc

    www.marketsimplified.com

    Companyoffices&Contac

    CorporateOfficeINXSTECHNOLOGIESLTD.

    13th

    Floor,

    Zenith

    Building,AscendasInternationalTechPark,

    CSIRRoad,Taramani,Chennai600113

    GeneralEnquiryCorporateEnquiry:corporate@inxsasia.com

    Business

    Development:

    contact@inxsasia.comhttp://www.inxsasia.com

    DirectContactVinodMuthukrishnan

    VicePresident Strategy&Partnerships

    Email:vinod@marketsimplified.com

    US:+1.646.571.2297,+1.917.828.2001

    Asia:+91(44)39123000/+91(44)30903090

    Fax(US):+1(815)3019468

    Fax(Asia):+91 44 39128128

    http://www.marketsimplified.com

    SubsidiaryOfficeMarketSimplifiedInc.

    802WoodfieldRoad,Suite400

    Schaumburg,IL60173,

    USA

    Follow us on : .com/marketsimplified .com/marketsim -groups/mobile trading