india mobile trend

7/29/2019 India Mobile Trend

1/9

MarketSimplifiedInc

www.marketsimplified.com


India Mobile Trend

YourGatewaytotheNewFinancialMarketplace


2/9

MarketSimplifiedInc


India:MobileLandscapeFuture Indian Mobile

It is forecast that the

number of subscriberscould reach as high as

868.47 million reaching

at 69.35% penetration

by 2013.

40.87%

49.92%

57.99%62.54%

69.35%

Dec-09E Dec-10E Dec-11E Dec-12E Dec-13E

ETC Aircel

Idea Tata

BSNL Vodafone

Reliance Bharti

Teledensity

15%

2010 2011

166,16

8crore

144,6

00

crore

Indian Telecom Industry Growth

TARGETachieved 4 yearsbefore the

deadline

2011 2015

Target:

800million

Achieved

:800million

Target

Total SIM Cards Base

812 mill ion

227 million new SIM sold

Monthly Avg. addition 20m

SIM Card Sales

39%


3/9

MarketSimplifiedInc


ProliferationofMobileInternet

In 2011, Smartphone search

rates are expected to exceed PC

search rates of 2007

2007 2008 2009 2010 2011

Search/PC

Search/Smartphone

Search

perdevice GPRS users are

estimated at 20 to 25 million

25

million

Desktop Internet Users

40%

Over 2009 internet traffic from

metros from India grew 2.5X times

other global carriers: Nearly half of

this traffic was from Mobile phones.


4/9

MarketSimplifiedInc


SmartphoneActivitiesWhat consumers are doing on

smartphones?

Apps

Parallel Media Usage Search

Social Networks

Local Searches

Video Websites

Email

Smartphone Usage in India

Indian Mobi le Headset Market Growth

2010 20112009

2.5m

6m

12m

100%

100% growth over the

year 2010

Indian smartphone

users spend more time

on the Internet than on

traditional voice calls

and SMSs

Voice calls &

messaging

Gaming, Entertainment, Apps

and Internet

72%

28%


5/9

MarketSimplifiedInc


MobileBankinginIndia:

TheNextBigThing


6/9

MarketSimplifiedInc


ThegrowthofMobileBankinginIndia

16.4 million

active mobile

Internet

consumer

1.96 million

Internet users

use mobile

banking

12% of the

total mobile

Internet users

in top 8

metros of the

country

Mobile Banking Usage

2013

10 mill ion2009

53 mil lion

Annual

Growth

51.8%

Growth in Mobile Banking Subscribers,

2000 to 2012

2000 2012

Units (Millions)

Banked

Population

Mobile

Subscriber

Base

Registered

M-Banking

Customers

Active

M-Banking

Customers

530

410

630

380

100

20

20


7/9

MarketSimplifiedInc


Whymobilebankingiseasilythenextbigthing?

Limitations of BroadbandBroadband is l imited to connectivity and has still not reached a lot of places in India where

mobile phones have been dominating. Also the affordability of computers is far lesser

compared to mobile phones.

Affordability

Smartphones in todays times start from as low as 1500 INR, which in effect opens up to a large untapped Indian

market. Mobile Manufacturing companies in India are also planning to launch cheap smartphones by the end of

year 2011 which will cost 2000 rupees approximately to front end users.

Mobile Applications

Application-based banking is the most efficient way of mobile banking as it is more convenient and

user friendly than the regular methods of SMS banking and net banking.

Easy Accessibility

For banks, mobile banking has become the most promising medium of reaching out to their

customers because of the ability to provide services at any time or place in the world.

Smarter Smartphones

Increasing usage of smartphones is directly correlated to the growth in mobile banking.

Huge Subscriber BaseThe mobile subscriber base of 800+ million that is growing day by day is a clear indication

of the bright future. This is essentially due to the high adoption of mobile phones in India.


8/9

MarketSimplifiedInc


SmartphoneBankingpotentialinIndiaIndia now has over 777 million mobile subscribers. So there is a huge opportunity for the

smartphone manufacturers to tap the Indian market potential. There will be two main factors that

will decide how soon the Smartphones proliferate:

The price of the handset and cost of Data usage.

Price of handsetsData Usage Affordabili ty

Data Airtel Idea Docomo Reliance

Rs. Rs. Rs. Rs.

10 MB 8 9 9 -

65 MB 61 54 21 -

100 MB 101 105 39 100

250 MB 201 205 90 199

500 MB 450 450 201 399

Nokia X2-01

Rs.3479

Samsung

E2652

Rs.4366

Spice Mi270

Rs.5649

C ffi & C


9/9

INXS Technologies

MarketSimplifiedInc


Companyoffices&Contac

CorporateOfficeINXSTECHNOLOGIESLTD.

13th

Floor,

Zenith

Building,AscendasInternationalTechPark,

CSIRRoad,Taramani,Chennai600113

GeneralEnquiryCorporateEnquiry:[email protected]

Business

Development:

[email protected]://www.inxsasia.com

DirectContactVinodMuthukrishnan

VicePresident Strategy&Partnerships

Email:[email protected]

US:+1.646.571.2297,+1.917.828.2001

Asia:+91(44)39123000/+91(44)30903090

Fax(US):+1(815)3019468

Fax(Asia):+91 44 39128128

http://www.marketsimplified.com

SubsidiaryOfficeMarketSimplifiedInc.

802WoodfieldRoad,Suite400

Schaumburg,IL60173,

USA

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india mobile trend

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