Rapid Fire Round

Questions for Brand Managers • What is our branding strategy?• What message brand wants to communicate?• Do our promotional strategies follow our

marketing objectives?• Are we finding new ways to spread brand

awareness?• Can online marketing be an effective way to grow

our brand?

Brands

What a brand does and should do?• A brand should deliver message• Confirms credibility• Connects to your target audience• Motivates the buyer• Builds trust

Brands

How to promote your brand? • Brand sells through its USP• Identify the differentiator• Strategic PlanningWays to promote• Traditional Media• Digital Media

Traditional Vs. DigitalMedium

Advantages• T.M reaches large audience• It can be target specific• Old and accepted methodDisadvantages• Huge costs• No real time evaluation• Can’t be updated• Global Marketing is difficult

Digital Marketing-Advantages

Advantages • Digital Marketing is cost Effective• Interactive• Real time evaluation• Target Specific• Measurable• High ROIDisadvantages• Still in a growing stage• Ecommerce-Security Issues

Is it worth talking??

Facebook crosses 50 million users in

India

LinkedIn crosses 15 million users in

India, India being II largest user base

after U.S

Twitter crossed 13 Million user mark

in India

Digital marketing off course is worth talking and investing.

Is it all about Facebook?

Digital marketing uses various channels• Website• SEO• PPC• Email Marketing• Social Media• Blogs• Viral Marketing• Affiliate Marketing• Online reputation Management

Digital Marketing Model

Digital Marketing can be applied tovarious business models• E-commerce based Model- Selling products

online(B2B, B2C)• Lead based website- Generating leads through

online presence • Affiliate Marketing- Selling/promoting other’s

products for share.

Give me more facts

78% of Internet users conduct product research

online.

78% of business people use their mobile device to

check email.

More than 3/4 of the total population is expected to

be online during 2012

Facts : 2011-12

Some more

The average tablet user spends 13.9

hours per week with the device

57% of businesses have acquired a

customer through their company blog.

67% of B2B companies and 41% of B2C companies have acquired a

customer through Facebook.

The number of marketers who say Facebook is

“critical” or “important” to their

business has increased 83% in just

2 years.

Facts : 2011-12

Some more

45% of the world's 2 billion internet users stay in Asia

YouTube users watch more than 3B hours of video per month

Why us?

There’s a reason to everything• We understand marketing and technology part

of it• We showcase expertise on online marketing

strategies and planning• We follow integrated digital marketing

approach• Unique methodology

Integrated Digital MarketingProgramme

This program allows us to • Understand your brand completely • Devise digital marketing strategy to grow your brand• Play with various components of online marketing

like Social Media, SEO, SEM, Email- Marketing, Viral Marketing, Blogs etc.

• Using each component of online marketing in different proportions

• Balancing those proportions appropriately

Methodology

• Step 1 Add value to your brand through digital media• Step 2 Understand and analyze your brand• Step 3 Study dynamic market trends and explore new ways out to promote

• Step 4 Devise an online branding strategy for client• Step 5 Continuous progress track is maintained and taking valuable feedback for each stage

Integrated Digital MarketingProgramme

Benefits• Generating qualified leads for our clients• Creating Brand Awareness• Creating opportunities for businesses to

increase market share• Building trust with customers

Time Required

It’s time to grow your brands online• Integrated Digital Marketing programme is all about putting

together various online marketing components to your brand’s growth

• Dedicated 3 months + 12 months = 15 months initial programme• Initial setup includes strategy, design, technology, development and implementation• Ongoing programme has dedicated team working every day on

growing your brand• Team supported with advanced technology platform and tools

Outcome

• Brand awareness• Brand Visibility• Better brand communication• Business Growth• Better Leads• Online interaction with customers• Better Understanding of customer needs• Increased Brand loyalty

About us

Get to know more aboutIndiamap Consulting

• Founded in early 2000s when internet and mobile began their rapid growth• Focussed on the India story – Indian companies expanding in India or internationally and international companies coming into India• Specialised expertise that blends technology, marketing, communications and design• Strong infrastructure and technology foundation built over a decade• Well developed digital marketing methodology• Trained team

Thank you

Visit us at www.indiamapconsulting.com

View our blog at www.indiamapconsulting.blogspot.in