On the MasterCard Mobile Payments

Readiness Index, India achieved a

score of 31.5, driven by high scores

in the Infrastructure component,

moderate scores in Financial Services

and Consumer Readiness, and lower

scores in overall Environment. Consumer

Readiness scores are in line with India’s

overall ranking on the Index–number 21.

Market Forces

SUMMARY

COUNTRY OVERVIEW

INDIA

Mobile Payments Readiness Index

mobilereadiness.mastercard.com/india

WHAT YOU NEED TO KNOW

MOBILE READINESS FACTORS IN INDIA

14% of Indian consumers are familiar with both P2P and m-commerce transactions, and 10% are familiar with POS transactions

Consumers in India have not yet fully embraced mobile payments

India’s annual investment in telecommunications of $69.7B gives it a leading spot in Infrastructure

Mobile Commerce Clusters Consumer Readiness

Financial Services

Regulation

Environment

Infrastructure

31.5

India received high marks for

Infrastructure, the second best on the

Index, with a high number of mobile

phone subscriptions; in addition, India

has made considerable investments in

telecom over the past few years. Financial

Services scores were a bit lower than

average, due to the limited number of cards

in circulation among Indian consumers.

When it comes to Regulation, India is once

again middle of the road compared to its

global counterparts.

Specifically, India’s intellectual property

Mobile phone prevalence*

Payment card prevalence*

India Index Average

Internet penetration

88%

2% 8%

Country Score Index Average

*Calibrated to the highest country average

Leading Country ScoreIndex AverageCountry Score

P2P POS m-commFAMILIAR

WILLINGP2P POS m-comm P2P POS m-comm

USING

0%

25%

50%

75%

100%

GLOBAL PERSPECTIVE ON CONSUMER SENTIMENT IN INDIA

16%14%

20%14%

8%5%

9%7%5%

5%

11%10%

19%14%

21%12%17%

8%

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Mobile Payments Readiness Index

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protection scores low, along with the

procurement of advanced technology

products. India’s score is weighed down

by its overall Environment, which ranks

second to last. India has significantly low

household consumption expenditure per

capita; the percentage of Indians using

the Internet is 7.5 percent compared to an

Index average of 52 percent.

Indian consumers are below average

from a consumer readiness perspective.

Familiarity with and willingness to use

P2P payments is approximately the same.

Willingness to use P2P payments tends to

skew male, higher income, and between

the ages of 18 and 34. There tends to be

less familiarity regarding mobile payments

at POS.

Those who demonstrate willingness to

use mobile payments at POS also tend to

be male and have higher income levels.

Familiarity with and willingness to use

m-commerce is on par with P2P payments;

m-commerce also tends to skew male,

young, and higher income.

Consumer Sentiment

India’s overall readiness for mobile

payments falls in the middle of

the pack. In order to better position

itself for mobile payments, India

will need to focus on furthering

partnerships between banks and telcos,

strengthening its overall environment to

be more amenable to mobile payments,

and engaging with consumers to

highlight the benefits mobile payments

can provide in both the short and

long term.

MASTERCARD CONCLUSION

INDIA

INDEX AVG 33.2

31.5