indian super league social media strategy and communication mix
DESCRIPTION
A social media strategy for the upcoming Indian Super League. Objective is to raise awareness of the tournament and generate conversations on social platforms via various communication mix.TRANSCRIPT
- Laxmi Kanwar
ObjectiveRaise awareness about Indian Super League
2014 and generate conversation on social media platforms.
2014 Indian Super League season
12 October 2014 – 20 December 2014
Indian Super League teams
Strategies
Pre-ISLBlog posts by Soccer players.Generating conversation and discussion on
Soccer blog sites on Wordpress, Blogspot etc.Soccer know-how by Soccer experts.“Did you know” facts on Social media sites like
Facebook and Twitter.Interesting videos of past Soccer matches.Facts about various ISL teams and team players.
ISL TicketsOnline tickets.Interesting contests for free and/or discounted
tickets.
During ISLMatch videos on Youtube.Goal of the day video on Youtube and Social Media
sites.Live telecast link promoted on Social Media sites.Contests based on platforms like Snapchat.#ISL trend on twitter. # contest on twitter. Exclusive merchandise distributed through contests.Contests based on live tweets and facebook updates.Contest to meet favorite player or coach.
Post-ISLContest winners meeting their favorite player or
ISL coach and tweeting and posting on facebook about the meet.
Exclusive merchandise distribution to contest winners.
Special invitation to post ISL party to top ISL twitters an influencers.
Posting live on platforms like Snapchat.
Social Media Mix
YoutubeWordpres
s
Blogspot
Snapchat
Measuring SuccessKlout Score.Facebook insights.YouTube insights.Twitter trends and insights- tweet reach.Blog sites insight.Google trends and Analytics.
