indian telecom and social media
DESCRIPTION
The presentation deals with the trend in Indian Telecom Industry and Social Media. It analyses the social media presence of different Indian Telecom Service Providers.TRANSCRIPT
(c) InRev Systems
Indian Telecom Industry
Social Media Case Study
(c) InRev Systems
Why Telecom ?
Source : Wikipedia
• 57.85% of India’s population are subscribers of 15 telecom firms in India.
• India's mobile subscriber base will grow to 993 million by 2014, according to researcher Gartner.
•Almost 98% of the working population will have a bank account and a mobile phone by 2015.
•Telecom provides much more to the customers than just communication.
(c) InRev Systems
It is essential for telecom companies to be in social media due to their close engagement with customers and their relationships with communication.
(c) InRev Systems
Indian Telecom Statistics
Source : telecomindiaonline.com
Indian Telecom - October 2010 Statistics
Total telephone subscriber base 742.12 Tele-density 62.51%
Wireline user base 35.43
Wireless user base (GSM+CDMA+WLL(F)) 706.69
Monthly additions (Wireline + Wireless) 18.94
Monthly additions (Wireline) -0.04
Monthly additions (Wireless) 18.98
Broadband subscribers 10.29
(Subscriber numbers is in million)
(c) InRev Systems
Mobile Operators Stats - October 2010
Source : telecomindiaonline.com
Service Provider Subscribers
Bharti 146293078Reliance 119351438
Vodafone 118038168
TATA 80817298BSNL 80739935
IDEA 76023551
Aircel/Dishnet 47519629
Uninor 13748300MTS (SSTL) 7121765Videocon 5616152
MTNL 5342039Loop 3009445S Tel 1867060HFCL 1132477
Etisalat/Allianz 70829
(c) InRev Systems
Plot 2 : Interaction Plot of the Tele-Service Providers
Telecom Industry
0 2 4 6 8 10 12 140
0.5
1
1.5
2
2.5
3
3.5
4
4.5
No of Channels
Inte
racti
vity
leve
l
The graph clearly shows that top telecom providers are already experimenting
with social media.
(c) InRev Systems
Plot 3 : Table of Channels and Grades
Telecom Industry
Social Grade is the value engagement
given to each brand manually by going
through their social profiles.
Telecom Channels Grades
Service Providers
Tata DoCoMo 8 4
Vodafone India 9 4
Uninor 4 4
Bharti Airtel 12 4
Virgin Mobile 9 4
Idea Cellular 3 3
Aircel 3 3
BSNL 4 3
Videocon Mobile 5 3
Reliance Communications 3 3
MTS 2 2
Loop Mobile 2 2
MTNL 1 1
Spice Telecom 0 1
Among all providers we
found that Tata Docomo has the
highest reach and are highly
creative in their social media engagement.
(c) InRev Systems
Facebook Fan Page
Engagement in Facebook
(c) InRev Systems
DoCoMo’s Strong Presence in Social Media
3G Life Website
Orkut Page
Youtube Channel
Key Inferences
(c) InRev Systems
By sources, out of 79,071,716 subscribers, only 858,568 have been reached out through Facebook even by the best engaged DoCoMo.
As social media is backed by strong communication infrastructure, we believe that it’s the role of Telecom giants to take the bold step into making it accessible to mass and benefiting by it themselves.
A Little about Us
(c)2010 InRev Systems
Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.
We are a Young and Enthusiastic team that understand social media and technology.
We are driven by experimentation and innovation.
Our Achievements
(c)2010 InRev Systems
Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more.
Selected as one of the top innovative product companies at Microsoft TechSpark 2010.
Featured in a Young Turks CNBC TV 18 as top selected innovative companies.
Featured as ‘Startup of the Month’ in Silicon India 2010 .
(c)2010 InRev Systems
We believe in conversations rather than in presentation.
So, let us know how we can help you.Deep Sherchan [email protected]
Mobile : +91 9611122994 Site : http://simplify360.com