indiana dental association strategic plan 2018-2021 · • increase oral health literacy by...

Indiana Dental Association Strategic Plan 2018-2021 The mission of the IDA is to support dentists, to promote professionalism, and to improve oral health in the state of Indiana. MEMBERSHIP – Make membership valuable to every dentist. • Achieve a 78% active member market share (77% - 12/31/17). • Maintain an end-of-year non-renew rate of fewer than 100 members (97 - 12/31/17. • Determine method for assessing members’ perceived value of IDA membership, and strategies for raising benchmark. • Communicate the value of membership via all IDA communications media. RESOURCE MANAGEMENT – Make efficient use of volunteers, staff and finances. • Develop financial benchmarks and budget that support Strategic Plan. • Develop a one-page Dashboard that measures IDA performance and Strategic Plan progress. • Develop and use metrics that measure the most effective and efficient media for communicating with members. • Enhance video conferencing technology to improve meeting efficiency and to better respect members’ time and expense. ADVOCACY – Be the most influential voice on oral health. • Generate $89,000 in IDPAC contributions from 675 contributors (=10% increases p/y for 3 yrs). • Have a Contact Dentist for 50% of Indiana General Assembly members (18% - 12/31/17). • Maintain, regularly update, and communicate to members a list of IDA legislative priorities. ORAL HEALTH – Improve Oral Health. • Encourage individual members’ involvement in charitable care. Develop and encourage use of a tracking system that documents the cumulative value of members’ charitable activities. • Support major charitable care events that annually provide $1.5 million in care. • Increase oral health literacy by promoting the importance of: o regular dental visits, o brushing and flossing, o age-one dental visits and anticipatory guidance, o smoking cessation, o oral cancer awareness, o healthy food and beverage choices, o safe and responsible use of opioid medications.

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IndianaDentalAssociationStrategicPlan

2018-2021

ThemissionoftheIDAistosupportdentists,topromoteprofessionalism,andtoimproveoralhealthinthestateofIndiana.

MEMBERSHIP–Makemembershipvaluabletoeverydentist.

• Achievea78%activemembermarketshare(77%-12/31/17).• Maintainanend-of-yearnon-renewrateoffewerthan100members(97-12/31/17.• Determinemethodforassessingmembers’perceivedvalueofIDAmembership,andstrategiesfor

raisingbenchmark.• CommunicatethevalueofmembershipviaallIDAcommunicationsmedia.

RESOURCEMANAGEMENT–Makeefficientuseofvolunteers,staffandfinances.

• DevelopfinancialbenchmarksandbudgetthatsupportStrategicPlan.• Developaone-pageDashboardthatmeasuresIDAperformanceandStrategicPlanprogress.• Developandusemetricsthatmeasurethemosteffectiveandefficientmediaforcommunicating

withmembers.• Enhancevideoconferencingtechnologytoimprovemeetingefficiencyandtobetterrespect

members’timeandexpense.

ADVOCACY–Bethemostinfluentialvoiceonoralhealth.• Generate$89,000inIDPACcontributionsfrom675contributors(=10%increasesp/yfor3yrs).• HaveaContactDentistfor50%ofIndianaGeneralAssemblymembers(18%-12/31/17).• Maintain,regularlyupdate,andcommunicatetomembersalistofIDAlegislativepriorities.

ORALHEALTH–ImproveOralHealth.

• Encourageindividualmembers’involvementincharitablecare.Developandencourageuseofatrackingsystemthatdocumentsthecumulativevalueofmembers’charitableactivities.

• Supportmajorcharitablecareeventsthatannuallyprovide$1.5millionincare.• Increaseoralhealthliteracybypromotingtheimportanceof:

o regulardentalvisits,o brushingandflossing,o age-onedentalvisitsandanticipatoryguidance,o smokingcessation,o oralcancerawareness,o healthyfoodandbeveragechoices,o safeandresponsibleuseofopioidmedications.

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