IU Statewide IT 2014

Tools and Resources to Facilitate Student Connections

and Engagement

Study how disruptive innovations transform organizations.

Jay Steele a.k.a. Poppie

Office of Strategic Communications and Marketing - OEM

jaysteel@indiana.edu

Hello!

Agenda

1. IU Bloomington Facebook Network

2. WeAreIU.com

3. Favorite Social Media Tools

4. Q&A

IU BloomingtonFacebook Network

facebook.indiana.edu

ONE

Over 70% use mobile app(shown on right)

Activity since Jan. 2013

13,200+ students joined120,000+ new Facebook friendships18,600+ posts38,500+ comments4,400+ questions2,600+ private messages (launched 7/14)890+ photo posts

Key Features

Announcements

Keyword Alerts

Custom Profiles

Announcements

Keyword Alerts

Custom ProfilesCover PhotoProfile PhotoDisplay NameTitleEmailPhoneSocial Media AccountsAbout Me

Interested?

Be a moderator

Send out an announcement

Monitor keywords

Email me – jaysteel@indiana.edu

WeAreIU.com

TWO

Student stories targeted to prospective students to help them understand what makes IU unique.

Activity since Feb. 2012

•268 Student Authors

•1,577 stories

•380,000+ Visits

•790,000+ Pageviews

•1:52 Avg. Visit Duration

Visitor Demographics63% New Visitors38% Mobile7% Tablet35% Google Search21% Facebook13% Twitter

Trends – Y/Y+140% Total Visits+281% Mobile+214% Tablet+158% Search

Create an account foryour department.

Moderate and publish stories.

Curate them on one page.

Capture stories.

Curate them on one page.

Get social.

12,000 shares = 2,400,000 reach

Favorite Social Media Tools

THREE

Bufferapp.comSchedule updates. Choose channels.Analyze. Repeat.

Reach 125,000

Paper.li

Curate. Auto-publish. Distribute.

Paper.li

Add value. Grow your audience.

Q&A

FOUR

“How can we help YOU

be more awesome?”

THANK YOU!