indie folk genre and target audience

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Indie Folk genre and Target Audience. By Erin Kennedy

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Page 1: Indie folk genre and target audience

Indie Folk genre and Target Audience.By Erin Kennedy

Page 2: Indie folk genre and target audience

Indie Folk The genre emerged in the 1990s. By the independent rock community influenced by

folk from the 50s/60s&70s and classic country music. Combines catchy melodies of indie rock and acoustic

sounds folk music. Often related to ‘freak folk’ and ‘new weird America’.

Page 3: Indie folk genre and target audience

Target audienceThe target audience varies depending on genre: For males, it is an older age range, around 17-23 For females, it is a much younger range, around 13-25

The genre is possibly more popular with women because it is more mellow and calm. Also because the majority of songs are about love, heartbreak or nature.

Page 4: Indie folk genre and target audience

Examples of artists and bands Birdy Bon Iver Gabrielle Aplin Daughter Noah and the whale William Fitzsimmons Mumford and sons Blind pilot.

Page 5: Indie folk genre and target audience

Instruments Acoustic guitars Violins Banjos Double bass Piano Ukulele (5 year time – Noah and the whale.

Page 6: Indie folk genre and target audience

What the artists wear Natural clothes Dress to match the setting Sometimes formal dress code – buttoned shirts and

waste coats. Most of the women wear dresses

Page 7: Indie folk genre and target audience

Conventions and codes Most of the men have beards and shaggy hair – they

do not try for perfection. Ambient lighting – calm relaxed atmosphere – related

to the music its associated with. Outside photo shoots, vintage filter or soft lighting –

band in the photo but no strict hierarchy order to show its a laid back genre.

Page 8: Indie folk genre and target audience

Indie Folk publishing, distribution and promotion

By Erin Kennedy

Page 9: Indie folk genre and target audience

Consumption of indie folk music

In this decade there a many ways of listening to music. Some old way and some new..

Radio CD’s Vinyl Live gigs Spotify and other streaming sites Ipods/phones/mp3 players/ tablets

Page 10: Indie folk genre and target audience

Record labels that publish indie folk albums: Jagjaguwar – Bon Iver Mercury records - Rise records Glassnote records Island records – Bombay bicycle club 4AD – Bon Iver

Page 11: Indie folk genre and target audience

Radio stations that play indie folk music:

Radio 1 (play a mixture of genres and thus it plays indie folk sometimes, usually only the more popular or well known ones – also a lot of the British indie folk artists and bands).

Spotify has many playlists for indie folk and contain most if not all indie folk albums and singles.

Various websites/online radio stations are indie folk or have a category of it:

o http://www.folkradio.co.uk/o http://www.iheart.com/original/Indie-Folk/

Page 12: Indie folk genre and target audience

Websites that promote indie folk music: http://www.indiemuse.com/category/folk/ - this is technically an

independent music website however it has sub categories and one is indie folk – this website updates on news and upcoming stuff.

http://www.forfolksake.com/ - another website about all the artists, up and coming events/releases and all about the genre. Technically it is a folk based website but there are many indie folk artists on there.