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WHAT IS INDIE POP?

Indie pop is a genre of alternative rock music that originated in the United Kingdom in the mid-1980s, with its roots in Scottish post-punk bands on the Postcard Records label in the early '80s and the dominant UK independent band of the mid-'80s, The Smiths. Indie pop was inspired by punk's DIY ethic and related ideologies, and it generated a thriving fanzine, label, and club and gig circuit. Indie pop differs from indie rock to the extent that it is more melodic, less abrasive, and relatively angst-free.

WELL KNOWN INDIE POP NAMES

The Smiths

Fun

My Bloody Valentine

Bastille

Florence and the Machine

The Hoosiers

Scouting For Girls

Ed Sheeran

CONVENTIONS OF AN INDIE POP MUSIC VIDEO

Use of narrative alongside the performance.

Use the filter over the top of clips to give an idea to the viewer, such as a memory, or feeling.

Using mise en scene to show setting of the video, which links to the narrative of the video.

Use of camera angles with a heavy focus on performers, or main focus of video.

SCOUTING FOR GIRLS – HEARTBEAT.EXPLORING THE NARRATIVE USED AS A CONVENTION.

Scouting for girls music video for heartbeat Use a narrative alongside the performance to show the song lyrics, such as ‘’I skip a heartbeat’’. This relates back to the genre of indie pop as it is commonly used in that genre of music videos to give a vague explanation of the story of the song which normally has something to do with a love gained or a love lost and in this music video is a little of both.

EXPLORING THE USE OF EFFECTS TO COMPOSE They use the filter over the clip to give a sense that you are watching the music video from a new found perspective,. Letting you see something which the participants of the music video cant see, which in this music video is the girls and guys heartbeats being seen through their chest.

EXPLORING MISE EN SCENE AS A CONVENTION.They also use mise en scene to show setting of the video, which links to the narrative of the video, which in this video, appears to be a concert area. This is a stereotypical thing in a indie pop music video as a concert or dance usually inspires the whole love thing and therefore creates a romantic narrative, a usual storyline behind a indie pop song.

USE OF CAMERA ANGLES AS A CONVENTION.They also use camera angles to create a heavy focus on the problem in which the singer is going through, which is usually a love related problem, by giving many close ups of the singer. This is usually used as a convention as this supports the whole romantic feel of the video.