[indmf 2013] indra purnama - incubator role in startup industry

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The Role of Incubator in Startup Industry Indra Purnama Executive Director

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Page 1: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

The Role of Incubator in Startup Industry

Indra PurnamaExecutive Director

Page 2: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Main Problems Faced by Startups

Funding Business & Technical

Advice

Market Access

Page 3: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Gestation

Inception

Prototype

Launching

Growth

ExpansionStabilityFounders

Angel

Angel & Seed VC Firm

Series A/B/C & Corporate VC

IPO, M & A

Revenue

Time

Incubator

The Startup Ecosystem

Garage Co-Working Accelerator

Pre-Seed Seed Venture Exit

Page 4: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Greatest Risk of a Startup?

Product Development

Customer & Market Development

or

Page 5: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Customer Segment

Problem & Intention

Product

Business Model

Page 6: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

A Good Startup Business

Users Need It

Users Loves It

Good Revenue Model

Good Engine of Growth

Leap of Faith

Assumption Assumption Assumption Assumption

Page 7: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Measuring Startup Progress

Build

MVP

Measure

Empiric Data

Learn

Idea

Validated Learningvs. Chasing Your Tail

Speedvs. Running out

Resources

Focusvs. Premature Organization

Page 8: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Developing Product in Agility

Page 9: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Measuring Outcome

To make sure that the product is on the right track

How we measure success before revenue comes?

Page 10: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Defining Best Revenue Model

More for Less

More for

More

Less for Less

Less for More

Commerce and retail Subscriptions & usage fees Licensing Auctions and bids Advertising Data Transactions / Intermediation Freemium

Page 11: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Engine of Growth

Engine of Growth Main ParameterViral Viral Coefficient

Number of customers that each customer get. Viral Coefficient > 1 means organic growth.

Stickiness Rate of CompoundingNumber of new customer minus number of churn. Rate > 0 means organic growth.

Paid Customer Live Time ValueAverage revenue per each customers, from day-1 they use product until they stop using it. LTV > Cost of Acquisition means organic growth.

Page 12: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

Business Matchmaking

Alumni

Market

PartnerInvestor

Page 13: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

150Customers

million

10Countries

30Startups 250

Seed / Companies

million

6Incubation

monthsInput

Facilities Market

2Venture / Companies

billionRp

Rp

Indigo Incubator in Numbers

250Corporations

thousand

Page 14: [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

THANK YOU

[email protected]@indraBarapraja