indonesia digital landscape - q3/2015
TRANSCRIPT
Q3 / 2015
Indonesia Digital Landscape
Let’s talk about Indonesia
MORE THAN 50% INTERNET USERS LOCATED IN JAVA & BALI.
BUT,THERE IS A SIGNIFICANT INCREASE IN INTERNET USERS OUTSIDE JAVA AND BALI
APPJII 2014-2015Global Web Index Q4 2014Nielsen, Q3 2015, Global Trust in AdvertisingAPJII, 2014-2015
Indonesia: internet penetration rate 2011-2016
Internet penetration rate Indonesia from 2011 to 2016
Source: eMarketer; ID 254460
Note: Indonesia; 2011 to 2012
2011 2012 2013* 2014* 2015* 2016*0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
17.5%
24%
29%
33%
36.5%
39.8%
Sha
re o
f pop
ulat
ion
Further information regarding this statistic can be found on page 8.
Nielsen, Q3 2015, Global Trust in AdvertisingStatista, 2015, Indonesia Digital Data
Indonesia: number of social network users 2012-2018
Number of social network users in Indonesia from 2012 to 2018 (in millions)
Source: eMarketer; American Marketing Association; ID 247938
Note: Indonesia; 2012 to 2014; Internet users who use a social network site via any device at least once per month
2012 2013 2014* 2015* 2016* 2017* 2018*0
20
40
60
80
100
120
43
55.9
66.4
75.4
84.5
93.3
102.1
Num
ber
of u
sers
in m
illion
s
Further information regarding this statistic can be found on page 8.
Nielsen, Q3 2015, Global Trust in AdvertisingStatista, 2015, Indonesia Digital Data
How About Digital Advertising?
2008 2009 2010 2011 2012 2013 2014* 2015*0
1000
2000
3000
4000
5000
6000
7000
Television Newspaper Magazine Radio Outdoor DigitalS
pend
ing
in m
illion
U.S
. dol
lars
ADVERTISING EXPENDITURE IN INDONESIA FROM 2008 TO 2015, BY MEDIUM
(IN MILLION U.S. DOLLARS)
Nielsen, Q3 2015, Global Trust in AdvertisingStatista, 2015, Indonesia Digital Data
Television (95%)
Internet (33%)
Radio (20%)
Newspapers (12%)
Tabloid (6%)
Magazine (5%)
Television is still the largest media consumed by the public in IndonesiaInternet has become the second, at the top of radio listeners and newspaper readers
How is your marketing communications strategy?
Nielsen, Q3 2015, Global Trust in AdvertisingNielsen, Q3 2015, Global Trust in AdvertisingNielsen, Q3 2015, Global Trust in Advertising
TV vs Internet • Video usage trends • Multitasking television viewers• Video website platform more
popular
Average daily use of the internet via PC or Tablet
Average daily television viewing time
5H 0
6M
2H 29M
Global Web Index Q4 2014Nielsen, Q3 2015, Global Trust in AdvertisingGlobal Web Index, Q4 2014
Most Popular Site in Indonesia Google.com Facebook.com
Youtube.com Yahoo.com
Detik.com Kaskus.co.id
Wordpress.com Kompas.com
Liputan6.com
It means, People search somethingPeople post somethingPeople talk somethingPeople watch somethingPeople Read something
AlexaNielsen, Q3 2015, Global Trust in AdvertisingAlexa, 2015
Shifting Towards MobileShifting Towards Mobile
TIME TO SWITCH TO MOBILE USERS
How is the impact?•Mobile friendly contents•Photos vs videos•Target audiences•3 seconds 1st impression
APPJII 2014-2015Global Web Index Q4 2014Nielsen, Q3 2015, Global Trust in AdvertisingAPJII, 2014-2015
• Social media still impactful• From text to visual contents• Internet will be new “TV Generations”• Invest more to video contents• Expands content distribution• Wider channel exposure, higher
awareness, better performance
Content Is King, But Distribution Is Queen
Jonathan Perelman
Graha Pejaten Jalan Pejaten Raya, Jakarta Selatan 12510t +6221 7919 8937e [email protected] www.growmint.com
Thank You