INTAN ANDINIM. FARHAN

NOOR

YOUNG LIONS 2013

XM GRAVITY

INDONESIA FOREST LEAGUE

(LIGA HUTAN NASIONAL)Young Lions 2013

IN 2000, INDONESIA REACHED 1.4 Gton CO2e.ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE

CHANGE & FORESTRY)

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ

SOURCE : KEMENTRIAN KEHUTANAN RI

Kton CO2e

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ

SINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+) INITIATE BY

OUR GOVERNMENT AND UNDP

TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+ (REDD+)

(MINIMUM 26% BY 2020 / UNILATERAL)

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ

SOURCE :DOKUMEN KEHUTANAN RI

VOLUMEIN GGCO2E

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ

PAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FOREST AREA IN INDONESIA. MOSTLY THE STAKEHOLDER

OF FORESTRY & LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35 YEARS OLD)

SO, WHAT ARE THEY DOING IN THEIR FREE TIME?

SOURCE : WIKIPEDIA

INDONESIAN SOCCER FANS PLACED 3RD AS THE BIGGEST SUPPORTER BASE IN THE WORLD AFTER ARGENTINA AND ENGLAND (england sport marketing)

INDONESIA FOREST LEAGUE

THEY ARE MORE CARE & ENGAGE WITH THEIR LOCAL SOCCER CLUB RATHER THAN WITH THEIR ENVIRONMENT NOR GOVERNMENT. 96% SPACE OF STADIUM WAS FULL IN EVERY MATCH. (beritajatim.com)

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ

IN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITE PEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING

RELATED WITH THEIR SOCCER CLUB

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ

INDONESIA FOREST LEAGUE

DONATE ONE TREMBESI TREE GET ONE HOME

MATCH TICKET

HOW?

*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER THAN OTHER TREES. IT COST IDR 15,000 -

20,000

TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALL CLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH A FOREST INDEX SUSTAINABILITY.

PERIODICALLY, WE MEASURE THE REFERENCE EMISSION LEVEL. IF THEY REACH THE TARGET, THEY WILL GET THEIR STADIUM RENOVATED

WHAT FANS/CITIZENS CAN GET?

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ

INFORMATION CAN BE ACCESS IN WWW.LIGAHUTANNASIONAL.COM

GOALS - INSIGHTS - CAMPAIGN - BUZZ

INDONESIA FOREST LEAGUE

LOCAL STADIUMwww.ligahutannasional.c

om

CORE SOCIAL MEDIA CHANNELS

LOCAL NEWSPAPER

SEARCH

COMMUNITYINFLUENCERS

TARGETED BANNER BY REGION

ALL COMMUNICATION IS LOCALIZED BY REGION

NEWSPLATFORM

FANS STARTED TO BUY TREES INSTEAD TICKET PASS TO WATCH THEIR HOME GAME

LIVE IN THE STADIUM

CHANGING INGRAINED HABITS

INDONESIA FOREST LEAGUE

WHILE THE TREES HELP TO DECREASED THE EMISSION LEVEL