Indoor Baseball and Softball Facility

James StoneATH 530

Marketing in Athletic Administration

Mission Statement

The Batters’ Box will deliver a diverse range of high quality baseball and softball programs, instruction, and activities that are accessible to all members of the Montgomery County, Maryland (MD) community. We promote

fitness, education, competition, and safety in a positive and nurturing environment.

Practice does not make perfect. Only

perfect practice makes perfect.

-Vince Lombardi

Company

What does the Batters’ Box offer?

Company

• Hitting Lessons• Pitching Lessons

• Provides baseball and softball players a place to develop and fine tune their skills

• Staff all have playing and coaching experience at the high school and college levels

What does the Batters’ Box offer?

Product

Hitting and Pitching Lessons

Lessons will focus on the fundamentals and teach the common "absolutes" of hitting and pitching. The Batters’ Box believes that no two hitters or pitchers are alike, but it is important to have a solid foundation to build from. Therefore, instruction is individualized, as opposed to just teaching one style to every athlete.

Montgomery County, Maryland

Place

Consumer

• Baseball and Softball players, ages 10 – 19

• Northern Montgomery County, MD residents

• Want to stay in a 15 mile radius (Focus groups)

• Training all year helps combat obesity (Focus group participant)

PricesHitting Lessons Pitching Lessons

Single………………………………………..$60 Double Combo……………………….…$80 (Two athletes at a time) Triple Combo…………………………… $100 (Three athletes at a time) Homerun Combo………………………$120 (Four athletes at a time) Team Combo…………………………….$1000 (eight sessions for 5-12 athletes at a time/two coaches)

Single………………………………………..$60 Double Combo……………………………$80 (Two athletes at a time)

Baseball and softball athletes can’t participate in pitching lessons together.

Promotion Strategies

• Flyers• Personal Selling

– Montgomery County High Schools, American Legion, and Little League Baseball Teams

• Newspaper Advertising• Publicity• Personal Endorsement

– Jim Riggleman- Manager of the Washington Nationals

Climate

• Economy is down

• Fair market but competitive prices

• Prices are similar to competitors prices

• Package deals

Competitors

• Champions Field House - Rockville, MD– wide range of sports, the space for

baseball/softball is very limited– No softball coaches

• The Dugout - Gaithersburg, MD– Small space, difficult to find location– Owner pushes one style “Rotational Hitting”

Championships are won at practice!

-Unknown

ReferencesBatters’ Box logo. (2009). Developed by Kate and James Stone

Champions Field House. (2009). Welcome to Champions field house. Retrieved from http://www.championsfieldhouse.com/

Edge Sports Center. (n.d.). Facility layout. Retrieved from http://www.edgesportscenter.com/images/layout_facility_baseball_main.gif

The Dugout. (2009). Woody’s dugout. Retrieved from http://www.dugoutbaseball.us/

Jim Riggleman. (2009). In Wikipedia. Retrieved November 29, 2009, from http://en.wikipedia.org/wiki/Jim_Riggleman

Maryland Public Secondary Schools Athletic Association. (2009). MPSSAA handbook. Retrieved November 29, 2009, from http://www.mpssaa.org/assets/publications/MPSSAA%20Handbook.pdf

Montgomery County American Legion Baseball. (n.d). Montgomery division standings. Retrieved November 28, 2009, from http://www.leaguelineup.com/standings_baseball.asp?url=mclegion&sid=372560865&divisionid=35434

Montgomery County Map (n.d.). Map. Retrieved from bessel.org/montgomery.htm