industrial design china_boostyourfuture
DESCRIPTION
TRANSCRIPT
BOOST YOUR FUTURE - Industrial Design in China
8.5.2013Moderator: Ulrika Björkstam, Finpro ry
10/04/2023 2© Finpro
1. Start (5 min)
1
9:00 9:05
2 3
Summary &Closing remarks
10:50
10:10
Local Discussion
Sharing outcomes
CommentsQ&A
Insight on China and Finpro (5 min)
Cooperation and Experiences (15 min)
Design as Strategic Development Tool
(20 min)
Client Point of View (15 min)
Local Promotion for Design (5 min)
2. Signals (65 min) 3. Action (50 min)
Today’s theme & People
5 min
Helsinki and Rovaniemi are linked
with Guangzhou to discuss
about ”Industrial Design in China”.
10/04/2023 3© Finpro
1. Start (5 min)
1 2 3
9:00
2. Signals (65 min) 3. Action (50 min)
Today’s theme & People
5 min
Helsinki and Rovaniemi are linked
with Guangzhou to discuss
about ”Industrial Design in China”.
10/04/2023 4© Finpro
Background for the Market Opportunity
Regardless of fierce competition there is currently a window of opportunity for Finnish design services providers in China, Taiwan, Korea and Japan.
• Manufacturers China, Taiwan and Korea are striving to produce branded products for global markets
• Finnish design professionals have competences that are still scarce in Asian markets
• Scandinavian design is highly valued in Asia
10/04/2023 5© Finpro
Target of the session
To find out the best ways for
Finnish industrial
designers to enter the
Chinese market
10/04/2023 6© Finpro
Agenda
9.00
Opening of the meeting, Kati Uusi-Rauva, Senior Consultant, Finpro Helsinki
9.05General insight on Chinese market; Jari Seilonen, Head of Trade Center ,Finpro Guanzhou
9.10
Experiences on design cooperation in China and future opportunities, Hannu Kähönen, Professor, Guangdon University/Creadesign Oy
9.25
Design as a strategic development tool in Asian marketsFang Hai, Director, Guangdon University
9.45
10:00
A client point of view: Local client’s need for design professionalsSolid Channel LtdLocal Promotion for DesignMs. Trulia, Canton Fair Product Design and Trade Promotion Centre
10.05 Discussion and group work
10.35 Group presentations and wrap-up
11.00 Closing of the event
10/04/2023 7© Finpro
Participants
Rovaniemi
Oulu
Kajaani
Seinäjoki
Kuopio
JyväskyläJoensuu
MikkeliTamperePori
LappeenrantaTurku
Helsinki
Vaasa
Lahti
Helsinki
GuangzhouRovaniemi
10/04/2023 8© Finpro
Today’s theme
Industrial Design in China
10/04/2023 9© Finpro
1
9:05
2 3
3. Action (50 min) 2. Signals (65 min) 1. Start (5 min)
Insight on China and Finpro (5 min)
Cooperation and Experiences (15 min)
Design as Strategic Development Tool
(20 min)
Client Point of View (15 min)
Local Promotion for Design (5 min)
10/04/2023 10© Finpro
Jari SeilonenHead of Trade Center
Finpro Guangzhou(5 min)
Insight on China and Finpro
BOOST YOUR FUTURE: Industrial Design Market Opportunity Session
General insight on Chinese market
Jari SeilonenFinpro Guangzhou & Hongkong8.5.2013
10/04/2023 12© Finpro
General insight on Chinese market
• Majority focusing on low value added manufacturing, cost control, production efficiency
• Increasing labor costs, competition from SEA
– Up in value chain to keep competitive edge
• In broader scale, China is moving little by little from imitation to innovation
”smiling curve”
China is still primarily here
10/04/2023 13© Finpro
What does it mean – some general trends
• China Government’s efforts from Made in China to Designed in China– Investments in design education
• Companies target higher level of automatization, better productivity, etc.• Need to focus on new skills (own or buying outside)
– Quality, R&D, branding, design
• The consciousness for unique design is increasing in China as a way to differentiate their products over competitors
• Large chinese companies (e.g. Haier, Midea, Huawei, etc.) have already been working with western designers for years
– Now also SME manufacturers are coming into the picture
• Products not only global, more and more to chinese domestic market too– Designed for China
• Generally speaking western designers are still seen more competitive in terms of quality of industrial design
– Local competition increasing, amount of graduates, skills improving
10/04/2023 14© Finpro
Background for the Market Opportunity
Regardless of fierce competition there is currently a window of opportunity for Finnish design services providers in China, Taiwan, Korea and Japan.
• Manufacturers China, Taiwan and Korea are striving to produce branded products for global markets
• Finnish design professionals have competences that are still scarce in Asian markets
• Scandinavian design is highly valued in Asia
• Timing important
10/04/2023 15© Finpro
谢谢！
10/04/2023 16© Finpro
Hannu KähönenProfessor
Guangdong University(15 min)
Cooperation and Experiences in China
CREADESIGN CO-OPERATION IN GUANGDONG SINCE 08/2011
UPGRADING BY DESIGN
GUANGDONG FACTS
104 million inhabitants * (1. in China)
GDP 838 billion USD* (1. in China)
Area: 177.9 km2 (Finland 338km2)
http://www.gd.gov.cn/
2 million companies, 500 000 of them industrial
Proportion % of population /
Guangdong 2011
1995 2000 2005 2009 2010 2011
39.355.0 60.7 63.4 66.2 66.5
Proportion % of Urban Population / Guangdong
UPGRADING BY DESIGN
FINLAND – CHINA DESIGN COOPERATION
UPGRADING BY DESIGN
Export Finnish, services, products, and design thinking
Essential: To productize Finnish design know-how to be understandable and easy to implement to local organisations.
Idea: To create Chinese - Finnish interaction between universities, companies and supporting parties by coordinating, coaching and exhibiting design and products.
Starting point: Strong trust in Finnish design and its solutions in official, corporate and academic levels for creating and supporting sustainable growth and wellbeing.
Results: Stronger design value and sustainability of products. Profitable long term F-C cooperation and export. Finnish design as a general model for further industrial design development.
10/04/2023 20© Finpro
Design as Strategic Development Tool in China
Fang HaiDirector
Guangdong University(20 min)
10/04/2023 21© Finpro
Client Point of View
Mr. Weng (Amrage) ZeruiDesigner
Solid Channel Ltd.(15 min)
CERAMICS
POLYRESIN
LIGHTING
FUNITURE
Exhibition booth design
10/04/2023 39© Finpro
Local Promotion for Design
Ms. TruliaProject Manager
Canton Fair Product Design & Trade Promotion Centre
(5 min)
10/04/2023 40© Finpro
10/04/2023 41© Finpro
10/04/2023 42© Finpro
10/04/2023 43© Finpro
10/04/2023 44© Finpro
10/04/2023 45© Finpro
1 2 3
Summary &Closing remarks
10:50
10:10
Local Discussion
Sharing outcomes
CommentsQ&A
2. Signals (65 min) 3. Action (50 min) 1. Start (5 min)
10/04/2023 46© Finpro
Industrial Design in China3.Action (50 min)
3
10:50
10:10
Local Ideation
Sharing outcomes
CommentsQ&A
Summary &Closing remarks
Local Discussion & Ideation (25 min)- Business opportunities?
- Cooperation possibilities?
Sharing outcomes from Finland2 x 4 min
Comments from Guangzhou5 min
10/04/2023 47© Finpro
Discussion & Ideation (20 min)
- What caught your attention? What does this mean
to your company / organisation?
- What should be the next steps?
Share your thoughts in your group.
Local work Industrial Design in China
10/04/2023 48© Finpro
2
Local work
Summarize your work locally (5 min)
2-3 Business & cooperation opportunities 2-3 action points for next steps Prepare to give a short crystallization
(4 mins)
Industrial Design in China
10/04/2023 49© Finpro
Share your action points(2 x 4 min)
Local work
Industrial Design in China
10/04/2023 50© Finpro
Participants
Rovaniemi
Oulu
Kajaani
Seinäjoki
Kuopio
JyväskyläJoensuu
MikkeliTamperePori
LappeenrantaTurku
Helsinki
Vaasa
Lahti
Helsinki
GuangzhouRovaniemi
10/04/2023 51© Finpro
Comments and answers from Guangzhou
(5 min)
10/04/2023 52© Finpro
Industrial Design in China3.Action (50 min)
3
10:50
Summary &Closing remarks
Summary & Next Steps by Kati Uusi-Rauva
10/04/2023 53© Finpro
Outcome of the session
Offering and action plan to be
defined&dicussed further
in order to help Finnish industrial designers to enter
the Chinese market
10/04/2023 54© Finpro
Thank you!