industry – academe synergy for the research enhancement of business schools assoc. prof. eunice...
TRANSCRIPT
INDUSTRY – ACADEME SYNERGY FOR THE RESEARCH ENHANCEMENT OF
BUSINESS SCHOOLS
Assoc. Prof. Eunice Mareth Querol-Areola, MBANational President, Entrepreneurship Educators’
Association of the Philippines, Inc. (ENEDA)Associate Professor in Business Management, Professorial Chair holder in
Entrepreneurship, Continuing Professional Education Lecturer and Executive Director of the Professional Development Center, Manila Tytana Colleges
CURRICULARDESIGN
TEACHING APPROACHESTEACHING APPROACHES
CREATION OF AN INFORMATION CENTER
CREATION OF AN INFORMATION CENTER
RESEARCH AS A NECESSARY INGREDIENT in:
Synergy Level 1: Research-based Business and Entrepreneurship Curricular Design
ACADEMIC EXPERTS
INDUSTRY PRACTITIONERS
IND landscapeUSTRY
ACA toolboxDEMIC
Curriculum
Design
Synergy Level 2: Research-based Teaching Strategies for Business and Entrepreneurship Education
INDUSTRYPRACTITIONERS
INDUSTRY AND EDUCATION PARADIGMS
EDUCATORS
RESEARCH - BASEDand STUDENT- CENTEREDTEACHING APPROACH
EDUCATORS INDUSTRY PRACTITIONERS
INDUSTRY AND EDUCATION PARADIGM
RESEARCH-BASED andSTUDENT-CENTERED APPROACH
• Case writing and analyses• Internship• Business development and
operation• Seminar-type discussion• Industry paper writing• Partnering/mentoring• Management report writing• Simulation activities• Structured dialogue with
business people• Immersion• Problem-solving activities
• Business games• Colloquia• Focused-group discussion• Audio-visual presentations
of actual workplace practices
• Cooperative learning activities
• fora• site visits• investigation and
experiments
RUBRICS
Synergy Level 3: The Academe as the Industry Learning and Information Center
INDUSTRY-BASED
RESEARCH PARTNERFACULTY
RESEARCHER
INDUSTRY NEEDS
RESEARCHOUTPUT
THE ACADEME AS THE HUB of INDUSTRY’s VARIOUS DATA NEEDS
The industry needs the academe in the design of: • Marketing Plan• Consumer Survey• Customer Service Manual• Strategic Planning• Training Needs Analysis• Participative Action Research• Program Implementation and Evaluation• AND MANY OTHERS
P PE RD AA CG TO IG CY E
Experience of University A , Philippines
(with Malaysia, Singapore, Indonesia, Vietnam, Brunei
Darussalam, Cambodia, Hong Kong, Thailand)
Experience of University B, Indonesia
(with Philippines, Thailand, Singapore, and other non-
Asian countries)
THANK YOU AND GOOD MORNING!