ACHTUNG:

This session is for publishers and developers that are looking for project

partners in the Philippines.

Outsourcing Insights:Industry Evolution & the Future of GAME DEV in the PHILIPPINES

Outsourcing Insights:Industry Evolution & the

Future of GAME DEV in the PHILIPPINES

Alvin Juban | Secret 6Darwin Tardio | FunGuy StudioNiel Dagondon | Anino Games

Markku Kero | Job & EstherAndro Baluyut | GameOps

Jhondie Abenaza | Zeenoh GamesErick Garayblas | Kuyi Mobile

FAST FACTSPop Labor force Unemp rate Literacy

World 7,021M 3,264M 9.1% 83.7%

India 1,205M 488M 9.8% 61.0%

China 1,343M 796M 6.5% 92.2%

Brazil 206M 105M 6.0% 88.6%

Philippines 92M 41M 7.4% 92.6%

World Fact Book 2012

Scalable Educated Talent Pool ● 3rd largest English- speaking country, 12th most populous.● 90M+ population, 39M+ workforce● 470K+ grads per year, 93% literacy rate.

Cost competitiveness ● Labor costs for English-speaking professionals among lowest in world.

● Predictable & Manageable inflation

Track Record ● No. 1 in Voice, customer care, financial services, sales, collections.

● Mature/growing industry-specific and cross-industry capability: IT, F&A, HR, Health & Care....

● Analytics & KPO capabilities

Affinity ● Heavy influence of western culture● Authentic customer service orientation● High level of commitment and loyalty.

WHY WE ARE AN OUTSOURCE DESTINATION

FAST FACTS

YEAR FTE's Growth Rate (FTE's)

Revenues (USM$)

Growth Rate (Revenues)

Rev/FTE ($1,000)

2005 300 no data no data no data no data

2006 no data no data no data no data no data

2007 200 --- 1 --- 5.00

2008 500 150% 3 200% 6.00

2009 1000 100% 4.5 50% 4.50

2010 1600 60% 7 56% 4.38

2011 2500 56% 11 57% 4.40

2012 3500 40% 50 355% 14.29

● Guesstimated to have less than 60 Game Service related Studios, totalling to less than 4,000 Game Professionals.

● Game Development > Art (2D/3D) & Media Production > Game Testing/ Quality Control/Assurance > Game Community Support/Technical Support > Sound Design > Motion Capture > Payment Processing > Analytics > & Other game support services.

INDUSTRY NOTES

Getting Started

What we've done and what we can doCapabilities & service introductions.

Engaging a Partner

● RFPs● Possible deals/ partnership structures.● Timezone, Language and Communication

issues.● What to look for in a partner. Trust issues!

The Right Tools

● Skillsets, Studio specializations.● Development Cycle● Project management tools.● Does size matter?

CO-DEV Option

Are you ready for this?

Talent Initiatives

● School tie-ups.● GDAP designed short courses.● Seeds of Government support for

scholarships and small project funding.● Game Festival● Private Game/Mobile Dev Training push

(CIIT, J&E)

● Connectivity. It's an adventure.● Deeper technical knowledge transfer

needed.● No local hardware or software subsidies.● Lacking support for ecosystem.

Challenges

Future Proofing

● Highlight & connect Indie Talent/Games.● Invite other special technologies.● Encourage Game analytics.● Building a local game market. From Just

play to Pay.