industry flat fees for multiple repairs: what’s next?windshield repair olympics can be found on...

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VOLUME 10, ISSUE 3 May/June 2008 T he way the insurance industry pays for windshield repair may be in the middle of an evolution. Some insurance companies are transi- tioning to a flat rate reimbursement fee schedule. Recently, Progressive Group changed its pricing for windshield repair from $50 per windshield with $10 for each additional repair up to three total repairs to a flat fee of $55. Old Dominion Insurance has done the same with their pricing except their flat fee is now $70. Do these changes indicate a new attitude towards repair and/or a new pricing strategy by our insurance partners? If so, how will the changes affect the number of repairs performed annually? Traditionally, insurers have paid a flat fee for a repair and then a lesser fee for each additional repair on the same windshield. The logic behind this fee structure takes into account that the repair company is already on the job and fuel costs, labor costs, etc. should be reduced for the additional repairs mean- ing a lesser fee for additional repairs on the same vehicle. We are now seeing some providers eliminate the additional payments for second, third and multiple repairs. In many cases, the move to a flat fee is also accompanied by a rate that is slightly higher than the base fee from the previ- ous tiered fee schedule. Under these scenarios, a repair-only company doing a single repair on a wind- shield would obviously see a benefit but, if a repair company is performing multi- ple repairs on the same job, a “flat fee” may not be as beneficial. Repair-only mobile companies will be the first compa- nies to see the effects of these changes, especially if they do a lot of multi-repair jobs. Business owners will have to review their individual books of business to determine what kind of effect such price changes will have for them. These fee changes also may create some challenging scenarios for repair companies. If a repair business is han- dling an insurance job and comes across an additional break when the insured only reported one, what does a repair technician do with the second repair? If the insurance contract does not specify a course of action then the repair techni- cian has a decision to make. Repair the second break under the original flat fee? Have the vehicle owner call in a claim for the second break? Charge the vehicle owner a cash price out-of-pocket? What does the insurance company expect of the repair company? These protocols should be spelled specifically out in new contract language. The Value of Repair Secondly, what do flat fees say about the value that insurance companies place on repair? Certainly insurers know it is less expensive to repair, rather than replace, a windshield. The more windshields an insurer can identify as repairable, the lower its claim-payouts will be and the lower insurance premiums could become. We will have to wait and see if this new flat structure encourages repair. I hope it does, but the jury is still out. There needs to be an honest conver- sation among insurers and repair com- panies concerning the services the repair industry provides. Repair companies need to open a dialogue with insurers about how the changes affect their busi- nesses. Insurers also will need to honest- ly assess whether or not these new struc- tures serve their policyholders by increasing the number of repairs per- formed. That should be the goal. Patrick Smith is the director of operations for the National Windshield Repair Association (NWRA). MEMBER NEWSLETTER May 2008 www.nwrassn.org 1 News News INDUSTRYNEWS Flat Fees for Multiple Repairs: What’s Next? by Patrick Smith

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Page 1: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

VOLUME 10, ISSUE 3 May/June 2008

The way the insurance industrypays for windshield repair may bein the middle of an evolution.

Some insurance companies are transi-tioning to a flat rate reimbursement feeschedule. Recently, Progressive Groupchanged its pricing for windshield repairfrom $50 per windshield with $10 foreach additional repair up to three totalrepairs to a flat fee of $55. OldDominion Insurance has done the samewith their pricing except their flat fee isnow $70. Do these changes indicate anew attitude towards repair and/or anew pricing strategy by our insurancepartners? If so, how will the changesaffect the number of repairs performedannually?

Traditionally, insurers have paid aflat fee for a repair and then a lesser feefor each additional repair on the samewindshield. The logic behind this feestructure takes into account that therepair company is already on the job and

fuel costs, labor costs, etc. should bereduced for the additional repairs mean-ing a lesser fee for additional repairs onthe same vehicle.

We are now seeing some providerseliminate the additional payments forsecond, third and multiple repairs. Inmany cases, the move to a flat fee is alsoaccompanied by a rate that is slightlyhigher than the base fee from the previ-ous tiered fee schedule.

Under these scenarios, a repair-onlycompany doing a single repair on a wind-shield would obviously see a benefit but,if a repair company is performing multi-ple repairs on the same job, a “flat fee”may not be as beneficial. Repair-onlymobile companies will be the first compa-nies to see the effects of these changes,especially if they do a lot of multi-repairjobs. Business owners will have to reviewtheir individual books of business todetermine what kind of effect such pricechanges will have for them.

These fee changes also may createsome challenging scenarios for repaircompanies. If a repair business is han-dling an insurance job and comes acrossan additional break when the insuredonly reported one, what does a repairtechnician do with the second repair? Ifthe insurance contract does not specify acourse of action then the repair techni-cian has a decision to make. Repair thesecond break under the original flat fee?Have the vehicle owner call in a claimfor the second break? Charge the vehicleowner a cash price out-of-pocket? Whatdoes the insurance company expect ofthe repair company? These protocolsshould be spelled specifically out in newcontract language.

The Value of RepairSecondly, what do flat fees say about

the value that insurance companies placeon repair? Certainly insurers know it is lessexpensive to repair, rather than replace, awindshield. The more windshields aninsurer can identify as repairable, thelower its claim-payouts will be and thelower insurance premiums could become.We will have to wait and see if this new flatstructure encourages repair. I hope it does,but the jury is still out.

There needs to be an honest conver-sation among insurers and repair com-panies concerning the services the repairindustry provides. Repair companiesneed to open a dialogue with insurersabout how the changes affect their busi-nesses. Insurers also will need to honest-ly assess whether or not these new struc-tures serve their policyholders byincreasing the number of repairs per-formed. That should be the goal.

Patrick Smith is the director ofoperations for the National WindshieldRepair Association (NWRA).

MEMBER NEWSLETTER

May 2008 www.nwrassn.org 1

NewsNewsINDUSTRYNEWS

Flat Fees for Multiple Repairs: What’s Next?by Patrick Smith

Page 2: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

The National Windshield RepairAssociation is gearing up for itsannual meeting, scheduled to be

held November 6-7, 2008 in conjunctionwith Auto Glass Week™ in Las Vegas.Returning to the Mandalay BayConvention Center, the annual conven-tion will bring with it the annual updatefrom the President along with the GreenCommittee, which will report on theprogress it has made creating and imple-menting a plan and materials to helpwindshield repair companies becomeenvironmentally friendly.

New tools and services offered by theassociation will be unveiled and theassociation is looking to bring back the“Cool Tools” seminar, introducing newtools—or new uses for old tools—to themembership. Other topics being consid-ered are more on technical tips, how-tosessions such as finding and keepinggood customer service representativesand boosting the bottom line.

New to the conference this year isthe opportunity for peer learning. Inlieu of the round-table discussions heldin years past, the association would

like to invite its membership to takethe stage and share tips and ideas forunique marketing ploys in the “WhatWorked for Me” series. NWRA mem-bers who have hit on particularly effec-tive specials, quirky ad campaigns orhave found other unique ways of mar-keting their business are invited toshare their experiences an advice. Tomake a presentation or for more infor-mation about the “What Worked forMe” series, contact NWRA director ofoperations Patrick Smith via phone at540/720-7484 or email:[email protected]

Registration for the 2008 AnnualConference will begin this summer andwill allow attendees to: participate in allthe NWRA seminars and workshops;gain entry to the networking opportuni-ties, the welcoming cocktail party andthe NACE Trade Show; and enter theWalt Gorman Memorial WindshieldRepair Olympics and Auto GlassTechnician Olympics as spectators(competition requires separate registra-tion—see “Windshield Repair OlympicsOnline Registration Opening Soon”).

More information on the full confer-ence can be found on page 10.

INDUSTRYNEWS

2 www.nwrassn.org May 2008

NWRA Fall Conference Planning Underway

Z 26.1 UpdateThere hasn’t been much news during the last eight weeks from or about the SAE Z26.1

Committee (see previous stories in Januaryand March 2008 NWRA newsletters) and itsattempts to unjustly limit the use of repairthrough their Standard. NWRA has heardno reports of responses to the myriad com-ments that were made on behalf of the repaircommunity. Your association continues towork behind the scenes on an aggres-sive legal strategy that it will put inplace, if necessary, should a standardrequiring marking on repaired windshields continue to move forward. In the meantime,we ask that any member who does receive a response to comments they submitted tothe SAE Z26 committee, please contact Patrick Smith at the NWRA office.

One of the most problematic challenges of the Z26 committee language about repairis trying to understand, why, absent an attempt to ban repair, the committee wouldwant such language. A recent conversation between one of our members who recentlyspoke off the record with a SAE committee member might shed light on the situation.The SAE committee member contended that, for years, the anti-repair forces have beentrying unsuccessfully to get agencies such as the National Highway Traffic SafetyAdministration (NHTSA) interested in the safety implications of repair. NHTSA, in turn,has always contended that it does not regulate the aftermarket. The committee membercontended that if there was “hard data and statistics” showing injuries and/or fatalitiesinvolving windshields that have been repaired, they might be successful in gettingNHTSA to launch an investigation into repair. Having data that would show which wind-shields have been repaired (i.e. marked windshields) would go a long way in helpingthem collect such data.

It’s a chilling picture of a small group of people attempting to manipulate what basi-cally amount to auto safety codes for the good of their proprietary interests. NWRA willkeep you informed as events develop.

Page 3: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

Those members of the windshieldrepair industry who would liketo strut their stuff and compete

for the title of “World’s BestWindshield Repair Technician” canstart making plans to do just that, asregistration for the third annual WaltGorman Memorial Windshield RepairOlympics is expected to open beforethe end of July. Online registration isavailable at www.repairolympics.com.

Competitors will take to the floor of

the Mandalay Bay Convention Center onThursday, November 6, 2008 to competeonce again for the $1,000 grand prize.The first place winner also walks awaywith a gold medal, a trophy and the tech-nician’s company gets extensive mediacoverage and press releases sent on theirbehalf, the use of the Winner logo on sta-tionery, business cards and advertisingfor one year, use of the 2008 WaltGorman Memorial Windshield RepairOlympics logo for an unlimited time anda congratulatory ad in AGRR magazine.The second place finisher gets $500 anda silver medal while the technician whofinishes third brings home $250 and abronze medal.

NWRA members can register to com-pete for $175 (non-NWRA members pay

$375). Deadline to register for competi-tion is September 8, 2008.

Spectators pay $40 in advance towatch the Walt Gorman MemorialWindshield Repair Olympics, all thedemonstrations that occur during that

time and to attend the associated socialevents. Prices increase to $50 onsite.

More information on theWindshield Repair Olympics can befound on page 8.

This fall the National WindshieldRepair Association (NWRA) willlaunch a new and improved web-

site to help provide its membership withthe latest internet technology. The web-site redesign is part of a two-year effortto provide NWRA members with cutting-edge benefits.

Late last year NWRA began workingwith a leading software supplier to cre-ate a state-of-the-art web portal. Thenew website will have two parts: itspublic image and a private memberarea. The new www.nwrassn.com web-site will allow members to pay theirannual dues, change their membershipinformation, register for conferences,apply for and track their NWRA certifi-cation, purchase NWRA marketing

INDUSTRYNEWS

May 2008 www.nwrassn.org 3

Windshield Repair Olympics Online Contestant Registration Opening Soon

ASSOCIATIONNEWS

NWRA Website Gets Facelift

National WindshieldRepair Associationmembers looking

for a way to spread theword about their businessin a subtle yet practicalway may want to considerpurchasing officiallylicensed NWRA windshield savers.

The small, round, clear plastic stickerscome six per two- by three-inch slip; onthe opposite side there is room to addindividual company information under-neath the NWRA insignia, allowing com-panies to advertise their services as well as

their membership in theassociation at the sametime.

Selling for a mere $11for 100 slips (600 stick-ers), the windshieldsavers can be given toclients at the time of a

repair to prevent the spread of futurebreaks or left on windshields of cars withcurrent damage requiring repair.

To order windshield savers, contactNWRA headquarters at 540/720-7484or email Patrick Smith, director of oper-ations, [email protected].

continued on page 4

Windshield Savers Available

Page 4: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

Glass Technology has announced that its “PRISM” dry vacuum injector hasreceived patent status. The “PRISM” dry vacuum injector has been in use formore than three years by industry professionals on a global scale.

The “PRISM” dry vacuum utilizes a state-of-the-art process that extracts theair from the break prior to injecting resin adhesives into the windshield damage.This vacuum step is labeled a “Dry Vacuum” because the air is removed beforethe resin makes contact with the glass and results in a more effective and com-plete air extraction, according to the company. Once the air is extracted the resinis injected into the repair with very little pressure, thus allowing the resin to fillthe repair entirely which creates stronger adhesion.

“Over the last three years we are pleased to see such a response from current andnew clients regarding this technology. With our industry so focused on quality and safe-ty we are very happy to see the industry endorsing a better and more effective way ofwindshield repair” Kerry Wanstrath, vice president Glass Technology Inc.

One of the first and mostvocal proponents ofmarrying the wind-

shield repair industry with eco-logical responsibility, GlasWeldpresident Mike Boyle was thefeatured cover story inMarch/April issue of AGRRmagazine.

Boyle, who has been in the

industry less than a decade, hasmade a name for himself forspeaking his mind and being anactive member of the NWRA.He was at nearly every meetingof the Connecticut StateAutomotive Glass Work andFlat Glass Work Board in 2003

ASSOCIATIONNEWS SUPPLIERNEWS

4 www.nwrassn.org May 2008

materials and much more. “We have a lot of programming ideas

at NWRA,” stated Patrick Smith, NWRAdirector of operations. “These new sys-tems will allow NWRA to stretch thebudget and provide more services to themembership.”

A member search feature will be partof the new public area, allowing con-sumers to find their closest NWRA mem-ber. All locations will be listed with theirwebsites, the names of NWRA certifiedtechnicians, and other information thatmembers will use to sell their services.Consumers will also have access to mate-rial that will educate them about wind-shield repair and the environmental ben-efits of repair.

Members will also be able to trackstate level legislation and contact the law-makers associated with windshield repairrelated legislation. They will be able toorganize state-wide grass roots efforts tofight or support bills that are raised intheir states.

“NWRA members work 40 plushours a week. They need this addedtechnology to help them keep up withand influence industry events,” addedSmith. “They will be able to coordinatewith other members and organizeefforts to protect their businesses.”

The new site will also improveNWRA’s news information services.

“Right now we send out newslettersto the entire membership. With the newsystem we will be able to dedicate infor-mation unique to certain members,”explained Smith

The new website will also allowNWRA to provide educationalresources for members maintainingtheir NWRA certifications, seekingtechnical advice or other continuingeducation efforts and more.

GlasWeld Featured on Industry Magazine Cover

With the approval of the Repair of Laminated Automotive GlassStandard (ROLAGS) by the American National Standards Institute(ANSI), NOVUS® Glass is proud to announce that all NOVUS Resins

conform to the national standard brought forth by the National WindshieldRepair Association (NWRA) and the National Glass Association (NGA) an ANSIaccredited standards writing body. NOVUS is also proud to announce that itswindshield repair training programs offered to NOVUS franchisees are designedto meet the requirements of the standard as part of their intensive six day repairand business training course.

“Throughout its existence, NOVUS has continually strived to bring credibility towindshield repair even when it was not a popular concept to embrace,” says KeithBeveridge, Sr. Vice President of NOVUS. “We are very happy to see that attitudes havechanged and this standard is a very important step in that direction.”

NOVUS Endorses ROLAGS Standard

continued on page 5

Glass Technology Receives NewPatent for Vacuum System

Page 5: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

SUPPLIERNEWS

May 2008 www.nwrassn.org 5

MEMBERSHIPNEWS

Welcome New and Returning MembersAhl Windshield Repair .....................................................................................................Phillipsburg, NJ

American Windshield Repair, LLC .........................................................................................Joplin, MO

Auto Glass Canada Inc. ..........................................................................................................Toronto, ON

Bob’s Windshield Repair Service, LLC .............................................................Colorado Springs, CO

Bullseye, Inc. .........................................................................................................................Chapel Hill, NC

Crackmaster Distributor, LTD.....................................................................................Alberta, CANADA

New View Auto Glass ....................................................................................................Westminister, CA

Diamond Glass Company ....................................................................................................Kingston, PA

Ding Doctor Windshield Repair.........................................................................................La Vernia, TX

Dominion Repair Service, Inc. .........................................................................................Alexandria, VA

Dwyer Group / Glass Doctor ......................................................................................................Waco, TX

Flying Rocks Windshield Repair ........................................................................................Ft. Bragg, NC

Friedman’s WSR .........................................................................................................................Reading, PA

GH Industries.............................................................................................................................Lubbock, TX

Glass-Mend Mobile Windshield Repair ..................................................................................Kent, WA

GlazeX................................................................................................................................................Orem, UT

Junited Autoglas .......................................................................................................Lauterbach, Hessen

Lynx Services LLC.....................................................................................................................Ft. Myers, FL

Mobil Glas 2000 APS ....................................................................................................................Denmark

Roger’s Novus Windshield Repair ........................................................................Hoffman Estates, IL

Safelite Auto Glass ...................................................................................................................Metairie, LA

Sands Auto Glass .............................................................................................................Spotsylvania, VA

Scotty’s Mobile Windshield Repair...................................................................................Siox Falls, SD

STAR Windshield Repair.............................................................................................................Austin, TX

Star/SuperGlass Windshield Repair .......................................................................Albuquerque, NM

SuperGlass Windshield Repair.................................................................................Liberty Corner, NJ

SuperGlass Windshield Repair ................................................................................................Adrian, MI

SuperGlass Windshield Repair..........................................................................Colorado Springs, CO

SuperGlass Windshield Repair ............................................................................Glendale Heights, IL

SuperGlass Windshield Repair ...........................................................................................Nashville, TN

Techna-Glass, Inc. - Corporate ..................................................................................................Sandy, UT

Techna-Glass, Inc. - Farmington..................................................................................Farmington, NM

Techna-Glass, Inc. - Las Vegas ......................................................................................N. Las Vegas, NV

TLC Restoration ............................................................................................................................Putney, VT

On the Spot Windshield Repair ...................................................................................Long Beach, CA

Techna-Glass, Inc. - Brigham City...............................................................................Brigham City, UT

Techna-Glass, Inc. - Clearfield ............................................................................................Clearfield, UT

Techna-Glass, Inc. - Harrison ...............................................................................................S. Ogden, UT

Techna-Glass, Inc. - Holladay ...............................................................................................Holladay, UT

Techna-Glass, Inc. - N. Salt Lake.....................................................................................N. Salt Lake, UT

Techna-Glass, Inc. - Ogdon ......................................................................................................Ogden, UT

Techna-Glass, Inc. - Pleasant Grove ......................................................................Pleasant Grove, UT

Techna-Glass, Inc. - Provo ...........................................................................................................Provo, UT

Techna-Glass, Inc. - Salt Lake City.............................................................................Salt Lake City, UT

Techna-Glass, Inc. - Taylorsville.......................................................................................Taylorsville, UT

and 2004, joining local members of theNWRA when they were concerned that aproposed licensure program would bedetrimental to the repair industry there.While his frankness has drawn the ire ofsome in the industry, Boyle maintains hisstyle of management simply because heknows how to spur conversation andconversation, he points out, can lead tochanges. Changes, he said in the article,are what the repair industry needs toraise its consumer awareness and gainrespectability.

One of the changes he’d like to see theindustry make would have a long-termaffect on the planet: he wants the indus-try to become—and public to know—asecologically friendly as windshield repaircan be. Aligning himself and his compa-ny with the plight of the polar bears,Boyle has brought the green movementto the windshield repair industry, servingas chairperson for the NWRA GreenCommittee and making presentations toall aspects of the auto glass industry.

For more information on Boyle,GlasWeld and the push to go “green,” seethe March/April issue of AGRR maga-zine at www.agrrmag.com.

SuperGlass EndorsesNWRA Certification

SuperGlass Windshield Repair Inc. hasendorsed the NWRA Certification pro-gram and is supporting the program in anumber of ways.

The first level of participation is the cer-tification of David Casey and WilliamCostello, both of whom have enrolled,paid the fee and certified that they arequalified. They will complete testing inthe coming weeks.

Superglass Inc. has also been namedan NWRA Repair AssessmentAdministrator. All technicians, as part oftheir certification, will perform a repair infront of an NWRA Practical AssessmentAdministrator, such as SuperGlass, todetermine that they can actually per-form a proper repair as per the ROLAGSguidelines.

Page 6: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

With all signs (and the financialanalysts and pundits) pointingtoward 2008 being a reces-

sion year, it doesn’t hurt for a company toexercise all its advertising options. Oneroute is to use the radio, but as with any-thing else, a radio campaign must bedone correctly to be effective.

A recent article in Inc. Magazine out-lined some of the things small businessowners should do to make the most oftheir radio advertising dollars, includingbudgeting, low-production costs, themessage itself, timing and tracking.

BudgetingAccording to the article, 12 percent of

a company’s projected gross sales, minusthe cost of rent will give company own-ers an idea of what their total advertisingbudget should be, while 6 to 8 percent ofthe company’s total gross sales are all thecompany should be spending on radioadvertising.

Production CostsAnd some tricks to staying within a

tight budget? Specifically, investigatewhat the radio station(s) have to offer byway of producing the commercial in-house. It will often cost less than havingthe spot professionally produced andsome stations will even do it for free.Also look into when advertisements areless expensive to purchase. One examplecited in the Inc. article is that ofScrubaDub car wash, the owner of whichadvertises mostly in the first quarter ofthe year “when radio ad rates are theircheapest—and cars happen to be theirdirtiest,” but also watch for discountsand other factors that might influencethe cost of airtime.

The MessageThat said you can only give the listen-

er so much information before you losethem, so the article suggests that radiospots provide just the basic informationabout new services you offer or upcom-

ing sales is all you need. More detailedinformation can be placed in print adver-tisements, such as those in newspapersand direct mailings.

TimingOf course, a radio spot is only as good

if people hear it, and while it may seemlike a no-brainer to advertise duringrush-hour, when many people are sittingin traffic, that’s actually not the best timeto buy a spot. According to the article,it’s an expensive time and there’s noguarantee people are actually listening tothe advertisements.

Another bit of advice is to stay wayfrom big blocks of commercials. If youwant people to remember your ad, itcan’t be buried within a group of eight;ideally, buy with a radio station that has14 or fewer commercials spaced out inthree to four breaks per hour.

TrackingAs with anything else, do your

research ahead of time and track theoutcome of your investment. Know thedemographics for the radio station(and the radio programs in whichyou’re buying time, if possible); askcustomers how they heard about yourshop – which advertisement they heardand on which station. If you notice thatone particular ad or one particular sta-tion is bringing in more business, youcan adjust future campaigns accordingly.

Other Helpful HintsInc. magazine’s article on radio

advertising offered a way to break downyour advertising budget with ease:

Determine what you can spend: 12 per-cent of gross sales minus the cost of rent.

50 Percent: Half of the advertisingbudget should be set aside to last all yearand a company can do that by divvyingup that budget monthly and according toeither the industry or your own compa-ny’s history of business. If your shop—or

the industry—does 25 percent of its busi-ness in a three month period, put ¼ ofthat sum you intend on spending onadvertising toward those three months.If only five percent of your business hap-pens in one particular month, only putfive percent of the advertising moneytoward that month.

The Other 50 Percent: Take half ofthe rest of the advertising budget (thatwhich you can spend at will) and dedicateit to regular sales. With the remainingquarter of your total advertising budget,put aside 15 percent for “special opportu-nities”—when business is slow or youstumble upon a great idea or opportunityto promote the business outside of thenormal schedule of advertising.

The final 10 percent acts as a “slushfund,” money you can hold until the end ofthe year in case things don’t work out theway you anticipate; and if they do, it’smoney you can ad to the company profitand add into the budget for the followingyear.

MARKETINGINFORMATION

6 www.nwrassn.org May 2008

Using Radio Advertising Effectively

Page 7: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

COLUMNS

The question that always seems tocome up is, “Can you re-fix arepair?” The answer is …

sometimes.Re-dos come about due to problems

with the pit fill, customer questions, orthe repair may have some outlining orair pockets. The type of break, customerexpectations and the technician’s skilllevel all come into play when determin-ing if the repair can be re-fixed.

A majority of re-repairs are simple.Usually the pit needs to be resurfaced. Aquick, five-minute touch-up can makethe customer happy.

Another common problem mayoccur when the customer questions therepair. Usually light refraction off therepaired area catches their attention.Often, the customer forgets he had abreak fixed in that particular area, orthat he bought the car with a fixedwindshield. An explanation of the

repair process and reassurance that therepair is fine usually satisfies the cus-tomer and no work is needed.

Occasionally, a tech comes across arepair that may need to be re-worked.The size and type of damage comes intoplay here. Several factors need to beassessed before re-repairing the area.Does the glass open up or look like it issplitting? How bad is the outlining? Canyou get access into all of the openedareas? Most importantly, what will theend result look like and is it worth theattempt?

If the repair cannot be improvedupon, then most repair techs leave wellenough alone. To re-drill or re-break arepair does not guarantee the area willrefill. You may even be creating moredamage. If you decide a re-repair can be done, then a thinner resin is recom-mended to get into the tighter areas.

In training sessions, use a spare piece

of glass and try to re-do some sloppyrepairs. Learn what you can and cannotrefill before making matters worse on acustomer’s windshield.

Windshield repair is a step to avoid areplacement but not all breaks are goodcandidates for the process. Check theROLAGS criteria to assess your breakbefore repairing to avoid any warrantyissues if the size or type of damage isquestionable.

Going out to do a “re-check” may be awaste of time to some techs when therepair is just fine. However, customerservice is just as vital to your business asa quality repair. If you did the work orig-inally, then standing by your warranty ispart of the repair process.

Gayle Good is technical director forthe NWRA and an NWRA-certified tech-nician. She has been employed at CindyRowe Auto Glass for 17 years.

May 2008 www.nwrassn.org 7

Do Re-Repairs Make Sense?By Gail Good, NWRA Technical Director

Nine-Minute Muddy Repair?Wet and muddy conditions made for an

interesting World Rally Championship racelast month in Argentina, with Finn MikkoHirvonen leading the pack for four stagesonly to hit a rock and lose his lead toFrenchman Sebastien Loeb in the fifthstage of the race, who finished the day witha 90-second lead over the rest of the field.

Hirvonen’s teammate and fellow Finn,Jari-Matti Latvala, held on for arespectable eight-place finish on the firstday. Latvala was unable to make up thetime he lost when entering a tight turn he

slid off the course and hit a tree, resultingin some minor body damage and whatnews reports are calling a “minor” crack inhis windshield. He was able to return tocompetition with the help of some specta-tors, but lost nine minutes—the almost thesame amount of time between his eightplace finish and first place.(Source: International Herald Tribuneonline)

Who Gets THAT Job?In a time when every job counts and

shop owners across the country faceincreasing pressure from less-than-ethi-cal competitors who also give the indus-try a bad name, the biggest job of all ison the line: who gets to repair theEndeavor’s windshield?

You know—the space shuttleEndeavor.

According to news sources, the spaceshuttle’s recent trip to the InternationalSpace Station to deliver goods was

marred only by a nick in the windshieldthat was “possibly caused by spacedebris.” The damage was not consideredsignificant by anyone on board and didnot hamper the shuttle’s return to earthin late March.(Source: Mail & Guardian online)

WINDSHIELD REPAIR IN THE NEWS

Visit nwrassn.org for up-to-date

auto glass repair news.

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8 www.nwrassn.org May 2008

What is the Windshield Repair Olympics?The third annual Walt Gorman MemorialWindshield Repair Olympics (WRO) was cre-ated to provide a venue for repair techniciansto showcase and learn the finest repair tech-niques from one another. The WRO co-spon-sored by the National Windshield RepairAssociation (NWRA) and AGRR magazinewill be held on the NACE show floor at theMandalay Bay Convention Center next to theAuto Glass Expo @ NACE.

The Winner’s Company Receives:The first-place winner’s company is awarded:★ Extensive media coverage and press releases sent on behalf of the cham-

pion’s company; ★ Use of the Olympic Winner logo on stationery, business cards and adver-

tising for one year;★ Use of the 2008 Walt Gorman Memorial Windshield Repair Olympics logo

for an unlimited time;★ A congratulations ad and coverage of the victor and his/her company will

appear in AGRR magazine.

Attention Inquiring ContestantsYou must be employed currently as a technician in a bona fide operatingauto glass company and you must have at least one year of experience as arepair technician in the auto glass industry in order to compete. Please notethat there will be a cap on the number of contestants and spaces are givenon a first-come, first-served basis. Be sure to register early. Owners or man-agers of supplier companies may not compete themselves. Pre-registrationdeadline for contestants is Monday, September 8, 2008, at 5 p.m. EST. Noregistrations will be accepted after this date.

Find More Information?Visit the competition website at www.repairolympics.com. As the competi-tion date grows closer, a complete list of rules and regulations will be avail-able online. Also, you will find the score sheets on which the judging will bebased. Judging is based on the Repair of Laminated Auto Glass Standard(ROLAGS)™.

Third AnnualWalt Gorman MemorialWindshield Repair

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Third Annual Walt Gorman Memorial Windshield Repair OlympicsMandalay Bay Convention CenterLas Vegas, NevadaSponsored by NWRA & AGRR magazineEvent management by AGRR magazine

To The VictorThe first-place winner will receive $1,000, a gold medal and trophy as well as brag- ging rights as t h e “ W o r l d ’ s B e s t R e p a i rTechnician.” Second-placewill receive $500 as well as a silver medal and third will receive $250 and a bronze medal.$1,000 $1,000

Page 9: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a
Page 10: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

10 www.nwrassn.org May 2008

Join those who are committed to pro-viding the highest level of quality andwork to the auto glass repair industry.

The NWRA Conference provides educa-tional seminars, must-attend discussionsand enjoyable networking opportunities to help build and solidify relationships.

What is the NWRA?The National Windshield Repair Association (NWRA) is recognized national-ly and worldwide as a professional source of reliable information on thewindshield repair industry. NWRA provides information and consultation tointerested parties including commercial, government and trade organiza-tions. NWRA is the only trade association devoted solely to the windshieldrepair industry.

NWRA Mission StatementThe mission of the National Windshield Repair Association is to:★ Promote and develop the legitimacy of windshield repair as the first option

for glass; ★ Provide and promote best practices for those engaged in windshield repair; ★ Provide the public with benefits of repair; ★ Provide education, resources and information about repair; ★ Develop and promote qualified, ethical repair practices; and★ To serve as an advocate for the windshield repair industry before the

government and other regulatory groups.

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NWRA Annual ConferenceMandalay Bay Convention CenterLas Vegas, NevadaSponsored by the National Windshield Repair Association (NWRA)

NWRA ConferenceNWRA Annual Conference

NWRA Seminar Topics★ Conference Welcome★ NWRA New Services and Member

Benefits★ ROLAGS Update★ Technical Tips ★ Start to Finish: How to Hire and Keep

Good CSRs★ Boosting Your Bottom Line★ Green Repair★ Internet Marketing★ And on Products Internet Marketing

Visit www.nwrassn.org for a completeschedule.

Page 11: INDUSTRY Flat Fees for Multiple Repairs: What’s Next?Windshield Repair Olympics can be found on page 8. T his fall the National Windshield Repair Association (NWRA) will launch a

NWRA Schedule at a GlancePlease note schedule is tentative and subject to change. Please check online for updates.Thursday, November 6, 200810:00 a.m. – 4:00 p.m. View the Walt Gorman Memorial Windshield

Repair Olympics – sponsored by the NWRA and AGRR

Friday, November 7, 20087:30 a.m. – 6:00 p.m. Registration Open8:00 a.m. – 8:30 a.m. Event Opening and Welcome8:30 a.m. – 12:00 p.m. Seminars and Demonstrations12:00 p.m. – 1:00 p.m. Luncheon and Keynote1:00 p.m. – 6:00 p.m. Seminars and Demonstrations6:00 p.m. – 8:00 p.m. Networking Cocktail Party

November 6 - 7www.nwrassn.org

Attending the NWRA Conference You’ll Receive:★ All the NWRA Seminars and Workshops★ Networking Opportunities with Colleagues and Related

Industry Peers★ Admission to the Welcoming Cocktail Party Friday Night★ Admission to the NACE Trade Show*★ Admission to the Walt Gorman Memorial Windshield

Repair Olympics*★ Admission to the Auto Glass Technician Olympics*

Why Should I Attend?If you hold repair work asany fraction of your dailybusiness, this conference isimportant for you. Comelearn from other industryexperts, as well as peers,who many times face thesame challenges you do.Challenge your currentbusiness tactics to those ofyour competitors – there isalways room forimprovement and thisconference is dedicated tobringing you the educationto make those changes.Meet with top owners andask your questions. Discusswhat obstacles you face andsee how others findresolution to them in theirbusinesses.

Fees are:

Full Registration NWRA Member – Primary Registrant $150

Full Registration NWRA Member – Primary Registrant after 10/17/08 $200

Full Registration Non-NWRA Member – Primary Registrant $350

Full Registration Non-NWRA Member – Primary Registrant after 10/17/08 $400

Spouse/Employee Registration (You must have a primary registrant in order to register as a spouse/employee) $125

Spouse/Employee Registration (You must have a primary registrant in order to register as a spouse/employee) after 10/17/08 $175

Use page 12 of this brochure to sign up as a NWRAConference Attendee.

May 2008 www.nwrassn.org 11

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Please complete one form per person to attend the NWRA Annual Conference and/or compete or view the Walt Gorman Memorial Windshield RepairOlympics. There will be no on-site registration for the competition. Return the completed form to NWRA via fax at 540/720-3470 or by mail to P.O. Box569, Garrisonville, VA 22463. Want to sponsor? Call 540/720-5584, ext. 123, for more information.

Contact Information Name: ________________________________________________________________________________________________________

Company Name: _______________________________________________________________________________________________

Address: ______________________________________________________________________________________________________

City: _________________________________________________State/Province: ______________Zip/Postal Code:_______________

Country: ______________________________________________________________________________________________________

E-mail:________________________________________________Phone: _____________________Fax: _________________________

Registration For WRO Contestants/Spectators (contestant registration due by Sept. 8, 2008)❏ NWRA Member Repair Technician Contestant - $175Companies may only register three contestants – all others will be placed on a waiting list. Contestants are accepted on a first-come, first-served basis.

❏ Contestant and New NWRA Membership: Includes contestant registration plus membership in the NWRA for one year. Open to new members only. - $175

❏ Non-NWRA Member Repair Technician Contestant - $375

❏ Adult Spectator: includes Olympics, Demonstrations and Social Events - $40*Spectator registration will be available on-site after 9/8/08 at an increased fee: Adults $50

________ Total Fees

Contestant InformationT-shirt Size: ❏ S ❏ M ❏ L ❏ XL ❏ XXL ❏ XXXL

Payment Method (Check one)❏ Check Enclosed ❏ MasterCard ❏ Visa ❏ AMEX

Credit Card Number: ____________________________________________________________________________________________

Exp. Date: ____________________________________________CVV Number: ___(3 digits on the back of card or 4 on front of AMEX)

Name on Account:_____________________________________Signature: ________________________________________________

Phone Number: _______________________________________E-mail: ___________________________________________________These items are required for credit card payment. Payment can not be processed if the required information is incomplete. Registration forms and feesare due by September 8, 2008. Questions: Contact NWRA, P.O. Box 569, Garrisonville, VA 22463 or call 540/720-7484. All cancellations must be made inwriting by September 3, 2008, and will be charged a $40 administrative fee. No refunds will be given after this date.

Conference & Competition Registration Form

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❏ Full Registration NWRA Member – Primary Registrant - $150

❏ Full Registration NWRA Member – Primary Registrant after 10/17/08 - $200

❏ Full Registration Non-NWRA Member – Primary Registrant - $350

❏ Full Registration Non-NWRA Member – Primary Registrant after 10/17/08 - $400

❏ Spouse/Employee Registration

(You must have a primary registrant in order to register as a spouse/employee) - $125

❏ Spouse/Employee Registration (You must have a primary registrant in order to register as a spouse/employee) after 10/17/08 - $175

May 2008 www.nwrassn.org 12

Fax Completed Form to 540/720-3470

Conference

registration due

by Oct. 3, 2008