industry information technology staffing - dragon360 · information technology staffing agency that...

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Technical SEO Dragon360 developed and executed a technical SEO strategy that includes automating metadata, optimization of job listings for indexation, and other scalable improvements. These efforts helped drive an increase of approximately 44,000 organic monthly visits since work began. User Experience|Conversion Rate Optimization Through data collection and strategic recommendations focused on enhancing the overall customer experience, our client not only saw a significant increase in conversions but has grown into a trusted industry leader positioning them well for long-term brand growth. SOLUTIONS CLIENT Our client is an international information technology staffing agency that provides recruiting and consulting services for Fortune 500 companies and large corporations. TARGET AUDIENCE Primarily IT related temporary job seekers between the age of 22-40, and prominent international corporations with a current need for IT personnel. CHALLENGES Our client came to Dragon360 with a number of technical website issues, a desire to improve traffic acquisition, and increase overall conversions. CASE STUDY INDUSTRY Information Technology Staffing TIME FRAME 2.5 years 305% TOTAL CONVERSIONS 107% OVERALL TRAFFIC 464% ORGANIC TRAFFIC 26% EMPLOYEE RATING

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Page 1: INDUSTRY Information Technology Staffing - Dragon360 · information technology staffing agency that provides recruiting and consulting services for Fortune 500 companies and large

Technical SEODragon360 developed and executed a technical SEO strategy that includes automating metadata, optimization of job listings for indexation, and other scalable improvements. These efforts helped drive an increase of approximately 44,000 organic monthly visits since work began.

User Experience|Conversion Rate OptimizationThrough data collection and strategic recommendations focused on enhancing the overall customer experience, our client not only saw a significant increase in conversions but has grown into a trusted industry leader positioning them well for long-term brand growth.

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SOLUTIONS

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CLIENTOur client is an international information technology staffing agency that provides recruiting and consulting services for Fortune 500 companies and large corporations.

TARGET AUDIENCEPrimarily IT related temporary job seekers between the age of 22-40, and prominent international corporations with a current need for IT personnel.

CHALLENGESOur client came to Dragon360 with a number of technical website issues, a desire to improve traffic acquisition, and increase overall conversions.

CASE STUDY

INDUSTRYInformation Technology Staffing

TIME FRAME2.5 years

305%TOTAL

CONVERSIONS

107%OVERALLTRAFFIC

464%ORGANICTRAFFIC

26%EMPLOYEE

RATING

Page 2: INDUSTRY Information Technology Staffing - Dragon360 · information technology staffing agency that provides recruiting and consulting services for Fortune 500 companies and large

Check SUCCESS BEYOND EXPECTATIONS Through Dragon360's guidance and ongoing consulting, a broadening relationship of mutual trust

and enthusiasm has been built between the client and our team, allowing for significant growth

across all key performance indicators.

Reputation Management StrategyDragon360 established a brand voice on review platforms by reguarly interacting with employee reviews and enhancing the client's digital presence. Our client's rating on Glassdoor alone has improved 26% with this community strategy.

Content Strategy A custom content strategy was developed to enhance our client's brand voice and digital presence through providing educational resources to targeted audiences. This branded content has helped position our client as an authority in the IT recruiting industry.

Strategic Consulting and Technical SupportDragon360 has provided strategic consulting in a variety of areas including website migration, user experience, and overall website performance. In addition to providing technical support including web development, Dragon360's recommendations and strategic approach have helped put our client on a path to reaching maximum performance as a brand.

SOLUTIONS

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CASE STUDY