industry & market research
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Industry & Market Research . Kimberly Bloedel Pomerantz Biz Library Fall, 2009. Industry & Market Research:. Offers business managers “the big picture” of the environment in which a business operates Provides awareness of news, trends, forecasts, key players & competitors - PowerPoint PPT PresentationTRANSCRIPT
Industry & Market Research
Kimberly BloedelPomerantz Biz LibraryFall, 2009
Industry & Market Research:Offers business managers “the big
picture” of the environment in which a business operates
Provides awareness of news, trends, forecasts, key players & competitors
Enables informed decision making
Pomerantz Biz Libraryhttp://www.lib.uiowa.edu/biz/
Who are the key players in the restaurant industry?
Who are the primary customers/consumers of restaurants?
What are the trends in the restaurant Industry?
How is the restaurant market segmented?
Industry & Market Research Qs
How many restaurants are operating in the US? Iowa?
Iowa City?
Economic Census can help answer this Q.
Free site 2007 data
(available late 2009)▪ http://www.census.go
v/econ/census07/ 2002 data available
now▪ http://www.census.go
v/econ/census02/
How many restaurants are operating in the US? Iowa? Iowa City?
Economic Census
Local Competition: Google Maps
Industry Info
NetAdvantage (aka Standard & Poor’s)What are the
trends in the restaurant Industry?
Who regulates the industry?
What is the Cost Structure?
Market Research Info
How is the restaurant market segmented?
Who are the key players in the restaurant industry?
Who are the primary customers/consumers of restaurants?
