industry mythology versus customer reality
DESCRIPTION
Outline of Protean Hospitality White Paper comparing insider knowledge of the industry to that of the traveling publicTRANSCRIPT
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www.proteanstrategies.com
© 2013
white paper
THIS PROTEAN WHITE PAPER WILL PROVIDE INSIGHTS INTO: Brand classification -- what brands fit into which segments -- consumers
view, professional view and actual segmentation
Loyalty associations -- what brands are associated with which loyalty pro-grams -- hospitality professionals compared to consumers compared to reality
Most motivating emotional drivers -- the most motivating emotional trig-gers that determine which hotels travelers will choose -- the actual trig-gers compared to what hospitality professionals think are the most im-portant triggers
Most motivating functional attributes -- what do you have that makes people want to stay in your hotel -- compared to what industry profes-sionals think are the most motivating amenities
And much more.
BE PART OF THE SURVEY AND RECEIVE THE REPORT FREE: http://tinyurl.com/protean-industry-survey
Scheduled release date: Spring 2014 Cost: $800 per report
“Most of the
management
decisions we
make are
made based
on what we
think other
people think.
Simply
knowing a
little bit of
what they
think gives us
a momentous
advantage
over our
competitors”
Industry mythology versus our customer's reality
A WHITE PAPER BASED ON SURVEYS OF TRAVELERS, HOTEL INDUSTRY PROFESSIONALS, MARKETERS, OWNERS AND BRAND MANAGERS
W e o en ask guests and consumers what they think about hotels and hotel brands. But we never ask hospitality insiders what they think. We're doing that, and, not surprisingly, what hospitality professional think and what customers think are worlds apart. But it's only by
understanding what our customers think rela ve to what we think and our compe ‐on thinks, that we can develop really unique and mo va ng experiences.
Protean Hospitality ,together with Professor Chekitan Dev of Cornell University, is doing just that — surveying business and leisure travelers, hotel management profes‐sionals, hotel marke ng execu ves, investors, managers, industry consultants and academics.