industry networking feedback session may 2014
DESCRIPTION
Cape Town Tourism Marketing feedback session held on 29 May 2014 presented by Velma Corcoran, Executive Marketing Manager.TRANSCRIPT
- 1. Celebration of the successes
2. Meet the team that makes it happen 3. HIGHLIGHTS: Last 6 months 4. 1. Start with insights on the market 2. Match product to market needs specific collateral 3. Feedback on market insights A NEW APPROACH TO TRADE & ROAD SHOWS 5. 1. Start with insights on the market 2. Match product to market needs specific collateral 3. Feedback on market insights A NEW APPROACH TO TRADE & ROAD SHOWS 6. 1. Start with insights on the market 2. Match product to market needs specific collateral 3. Feedback on market insights A NEW APPROACH TO TRADE & ROAD SHOWS 7. Counter seasonality Speak to our domestic & regional audience (Namibia & Mozambique) Highlight the affordability of Cape Town > Packaging, member offers Counter negative perceptions that there is nothing to do in Cape Town in Winter Market is new to travel so focus on Short City Breaks 8. GETTING OUT THERE 9. SEASONALITY FILTER Markets ActivitiesMessaging 10. June 14 May 15Jan 15 SAT China Roadshow (June) Brazil (Sept) CTT AGM (Oct) WTM London (Nov) ITB Berlin (Mar) WTM Africa (April) INDABA (May) SAT India Roadshow (Jan) NYT Travel Show (Mar) WE ARE AFRICA (May) 11. NETWORKING INSIGHTS Karl Smith 12. Leverage The Power of Networking Karl Smith The Networking Guy Author, Speaker, Trainer, Coach, Strategist 13. Build Your Foundation. 14. Redefine networking. 15. Do you know why you network? Relationship management Rainmaking Finding suppliers Strategic stakeholders Access to Private information Social acumen Collaboration/ Connectivity Job security New learning/ Personal Growth Opening up new directions Influence Business development Access to diverse skills Team building Personal Brand Positioning/Visibility Social capital Intelligence gathering 16. Do you set networking objectives? 17. Do you envision your ideal network? 18. Do you teach your contacts to trust you? 19. Do you mind your netiquette? 20. Talk to us: 071 444 2210 [email protected] 21. Talk to us: 071 444 2210 [email protected] 22. LUCKY DRAW