Linking Strategy, Technology and Innovation …. In India-

Specific Solutions

PROPOSAL :

NEW ‘INDUSTRY RELEVANT COURSES’

TARGET BENEFICIARY : THE INDIAN MANUFACTURING INDUSTRY

“Mission”

To focus on strengthening specific knowledge & skill areas to help achieve full individual potential, in a highly competitive global employment market

To apply practical knowledge acquired by industry professionals, and develop future industry-ready professionals

To develop a continuously evolving knowledge-base based on the dynamic nature of current industry practices

Enhancing Higher Education

outcomes through introduction of

contemporary and Industry-

relevant programs

“ Vision”

During the study of the new programs, every student will gain powerful insights into what really matters in industry-specific professional situations

We will provide the students with the tools and skills needed for continuous life-long learning, and to become productive citizens in an atmosphere that encourages flexible thinking and creativity.

Environmental Scan “India is lacking a quality mindset and internationalization is emerging as a competitive compulsion to inculcate quality. By any indicators of excellence, India is falling behind. Everyone agrees that India’s higher education sector is in poor shape. Neither can it serve the growing demand for access, nor does it have the quality required by a growing economy.”

- FICCI Higher Education Summit

“It is surprising that an academic system as large and complex as India's has almost no “thinking capacity” on higher education. There are no agencies -- other than the University Grants Commission -- in or outside of government that focus on higher education policy or development. Foreign academics and universities cannot help India to develop solutions for domestic higher education challenges. Only those who are familiar with the problems and the complexities of Indian society can provide creative and specific ideas. This problem solving requires a cadre of Indians who focus their attention on higher education, backed by accurate industry information.”

- U.S.-India Higher Education Summit Oct 2011

"Whose Stakes are Higher in Academia-Industry Collaborations?" Industry is the end-consumer of talent and has more to lose by not participating in the talent development process. Indian higher education system has a long way to go in terms of building a quality mindset, however, industry has a major role to play as a part of triple helix of university, industry and government interactions.

- CII University-Industry partnership

Indian Higher Education Sector : Current & Future Perspectives

Being one of the world’s youngest nations, India has a median age of 25 years and is expected to have the largest working-age population by 2030. Certain growth drivers are expected to alter the way Indian market looks, bringing a lot of opportunities for the young. Demand for educated skilled work force will increase with rising share of service sector in India’s GDP…..and new employment avenues requiring skilled manpower are expected to open up…..

There lies a dire need for better adaptability in higher education system so that it continues to provide the required skills and trained workforce to the economy as it integrates with the world economy. It is also essential that the country’s capacity in higher education is aligned to the demand for skills from the economy.

Due to inadequate scope/infrastructure of higher education in India, import of education is happening at a large scale. 4,50,000+ Indian students spend ~ Rs 58,500 crore (US$ 13 Bn) annually on education abroad. This shows that India is losing out many of its valuable resources due to insufficient scope in higher education sector. Source : CII Higher Education Report

Currently, there are about 500 Mn jobs in India. As much as 90% of the available jobs are skill-based, requiring vocational training, 9% jobs are knowledge based and 1% jobs are both knowledge & skill based. In the next 5 years, share of services will grow by another 3-4%. Of the estimated 90 Mn jobs which are to be created in the next 5 years, almost 50% or 45 Mn are expected to be in services.

5

Target Sectors & Industries

Business Need

NEW TECHNOLOGY

INTEGRATED PRODUCT DEVELOPMENT

CAPABILITIES

NEW PRODUCTS INNOVATION

Knowledge & Project

Management

capabilities Lean & Agile

processes

Current & Emerging

Technology

management Multi-disciplinary

Knowledge base

Concurrent

Engineering Design for

Manufacturability

Multi-Disciplinary Requirements

TECHNOLOGY & QUALITY Packaging

Materials & Processes Quality Standards

Research & Development Technology Ergonomics

Performance Testing

MARKETING Marketing Research

Competition Product Life

Customer Aesthetics

Sales After-sales Service

FINANCE & ADMIN Costing Shipping Logistics Storage

LEGAL AFFAIRS Patents Safety

Environment Sustainability

Waste Disposal

MANUFACTURING Operations

Plant & Machinery Production & Assembly

Production Volumes Procurement / Supply Chain

Quality Control

Linking Strategy, Technology and

Innovation …. In India-Specific Solutions

STRATEGIES AND ACTION PLANS

BUSINESS PLAN

Why INTEGRATED PRODUCT DEVELOPMENT ?

What is Manufacturing ? It’s what happens when Innovation turns into Products ….

What makes this transition work ?

Manufacturers that innovate, navigate the global value chain, cultivate workforce talent, and

embrace lean and agile methods and processes – through strong Design &

Development teams.

New ideas about processes, services and products are generated constantly on shop floors, in research

institutions, and in garages around the country.

That’s Innovation

What stops the process ?

An inability by manufacturers to access new technologies, new markets, and skilled workers.

Producing innovative goods, and constantly improving the

process and service components that comprise a

product

That’s Manufacturing in the World today

What is INTEGRATED PRODUCT DEVELOPMENT ?

Integrated Product Development (IPD) covers organizational and technical processes for the efficient and effective development of innovative technology oriented products, services and systems.

ROBUST ENGINEERING

MATERIALS, PROCESSES &

PRODUCTION PLANNING

Functional Disciplines

AESTHETICS

US

ER

EN

HA

NC

EM

EN

T

APPROPRIATE TECHNOLOGY

BUSINESS NEEDS

PR

OD

UC

T P

ER

FO

RM

AN

CE &

MA

NU

FA

CTU

RIN

G P

RO

CES

SES

SIM

ULA

TIO

NS

Integrated Product Development Process

New V/S Traditional Programs : Integrated Product Development

BUSINESS

STRATEGY

PRODUCT

STRATEGY

INITIAL

DESIGN

PRODUCT

ENGINEERING

ELECTRONICS

& EMBEDDED

SYSTEMS

TOOL & DIE

DESIGN

TECHNOLOGY,

MATERIALS &

PROCESSES

PRODUCTION

STARTUP

DESIGN & INNOVATION

INDUSTRIAL DESIGN

INDUSTRIAL DESIGN ENGINEERING

ENGINEERING DESIGN

INTEGRATED PRODUCT DEVELOPMENT

CONCEPT PRODUCTION

DESIGN MANAGEMENT

INNOVATION & PRODUCT DEVELOPMENT

SUSTAINABLE PRODUCT DEVELOPMENT

SYSTEMS & CONTROLS ENGG.

PRODUCT DEVELOPMENT & PRODUCTION

MECHANICAL &

AUTOMATION

ENGINEERING

ELECTRONICS

ENGINEERING

PRODUCTION ENGINEERING

EMBEDDED

TOOL & DIE

DESIGN

MBA

* Based on Global Higher Education Trends & Domestic Industry Requirements

Course Content : New IPD Programs

MANAGEMENT

STUDIES

INDUSTRIAL

DESIGN

MECHANICAL

ENGINEERING

MECHATRONICS ELECTRONICS

ENGINEERING

EMBEDDED

TECHNOLOGY

MATERIALS &

PRODUCTION

ENGINEERING

INDUSTRIAL DESIGN ENGINEERING

DESIGN & INNOVATION

ENGINEERING DESIGN

SYSTEMS & CONTROLS ENGINEERING

INNOVATION & PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT & PRODUCTION

INTEGRATED PRODUCT DEVELOPMENT

SUSTAINABLE PRODUCT DEVELOPMENT

DESIGN MANAGEMENT

Resource Requirements

FACULTY

WORKSHOP

FACILITIES

(models /

prototypes)

IT LABS

HARDWARE : PC WORKSTATION

SOFTWARE : RHINO / SOLIDWORKS / AUTOCAD PRO-E / UNIGRAPHICS / CATIA V5 ANSYS / NASTRAN

WOODWORKING SHEETMETAL PU-FOAM / THERMOCOLE

MANAGEMENT STUDIES INDUSTRIAL DESIGN ERGONOMICS & HUMAN-INTERFACE MECHANICAL ENGINEERING & KINEMATICS COMPONENT LEVEL DESIGN PRODUCT DEVELOPMENT MATERIALS & PROCESSES PRODUCTION TECHNOLOGY & AUTOMATION EMBEDDED TECHNOLOGY MECHATRONICS CAE & SIMULATION

New IPD Programs & their Attributes

PROGRAM NAME PROGRAM TYPE CURRENT AVAILABILITY

UG (4 yrs) PG (2 yrs) IP (5 yrs) PDP (3 mth) INDIA INTERNATIONAL

INDUSTRIAL DESIGN ENGINEERING

ENGINEERING DESIGN

SYSTEMS & CONTROLS ENGINEERING

DESIGN & INNOVATION

PRODUCT DEVELOPMENT &

PRODUCTION

INNOVATION & PRODUCT

DEVELOPMENT

INTEGRATED PRODUCT DEVELOPMENT

SUSTAINABLE PRODUCT

DEVELOPMENT

DESIGN MANAGEMENT

UG : UNDERGRADUATE PG : POSTGRADUATE IP : UG + PG INTEGRATED PROGRAM PDP : PROFESSIONAL DEVELOPMENT PROGRAM

Expected Salary Compensations (P/M in Lakhs)

QUALIFICATIONS (PG) 0.50-0.70 0.70-0.90 0.90-1.20

INDUSTRIAL DESIGN ENGINEERING

ENGINEERING DESIGN

SYSTEMS & CONTROLS ENGINEERING

DESIGN & INNOVATION

PRODUCT DEVELOPMENT & PRODUCTION

INNOVATION & PRODUCT DEVELOPMENT

INTEGRATED PRODUCT DEVELOPMENT

SUSTAINABLE PRODUCT DEVELOPMENT

DESIGN MANAGEMENT

* As per current Industry Standards

Comparative Program Fees P.A – Indian Private Institutes

INSTITUTE B.TECH M.TECH

VIT 1,10,000 1,25,000

MANIPAL UNIVERSITY 2,45,500 1,96,500

GALGOTIAS 1,07,750 1,07,750

G.D. GOENKA 2,50,000 3,95,000

LINGAYA’S UNIV. 1,44,500 87,000

MANAV RACHNA 1,58,500 78,000

NIIT 2,45,000 1,50,000

SHIV NADAR UNIV. 3,30,000 3,75,000

SRM UNIV. 1,50,000 1,00,000

MIT PUNE 2,10,000 2,10,000

DSK PUNE 5,00,000 -

DY PATIL PUNE 1,00,000 1,00,000

DYP-DC PUNE 7,00,000 7,00,000

AMITY UNIV. 83,000 56,000

Linking Strategy, Technology and

Innovation …. In India-Specific Solutions

STRATEGIES AND ACTION PLANS

BUSINESS PLAN

Potential Revenue Models : New Proposed Programs

E-LEARNING

WORKSHOPS & SEMINARS

CONTINUOUS LEARNING PROGRAMS

UNDERGRADUATE PROGRAMS

POSTGRADUATE PROGRAMS

DUAL DEGREE PROGRAMS

PHD & RESEARCH

Master Plan : IPD Programs

PROGRAM NAME TYPE DURATION

(YRS) ROLL-OUT PLAN - IPD PROGRAMS

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

1 INDUSTRIAL DESIGN ENGINEERING

PG 2

IP 5 PDP 0.25

2 ENGINEERING DESIGN

UG 4 PG 2 PDP 0.25

3 SYSTEMS & CONTROLS ENGINEERING PG 2 PDP 0.25

4 DESIGN & INNOVATION

PG 2 IP 5

PDP 0.25

5 PRODUCT DEVELOPMENT & PRODUCTION

PG 2

IP 5 PDP 0.25

6 INNOVATION & PRODUCT DEVELOPMENT

PG 2

PDP 0.25

7 INTEGRATED PRODUCT DEVELOPMENT

PG 2

IP 5 PDP 0.25

8 SUSTAINABLE PRODUCT DEVELOPMENT

UG 4 PG 2 PDP 0.25

9 DESIGN MANAGEMENT PG 2 PDP 0.25

Detailed Plan : Phase 1

PROGRAM NAME TYPE DURATION

(YRS)

FEES P.A / BATCH (Rs in

Lakhs) STUDENTS /

BATCH

5 YEAR PLAN

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

1 INDUSTRIAL DESIGN ENGINEERING PG 2 2.5

40 Batch-1 Batch-2 Batch-3 Batch-4 Batch-5

PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4

2 ENGINEERING DESIGN PG 2 2.5

40 Batch-1 Batch-2 Batch-3 Batch-4 Batch-5

PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4

3 PRODUCT DEVELOPMENT & PRODUCTION PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4

4 INNOVATION & PRODUCT DEVELOPMENT PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4

5 INTEGRATED PRODUCT DEVELOPMENT PG 2 2.5

40 Batch-1 Batch-2 Batch-3 Batch-4 Batch-5

PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4

5 Year Revenue Projection : Phase 1

PROGRAM NAME TYPE

NO. OF YRS

FEES P.A

(Lakhs) NOS / BATCH

5 YEAR PLAN

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 NOS REV. NOS REV. NOS REV. NOS REV. NOS REV.

1 INDUSTRIAL DESIGN ENGINEERING

PG 2 2.5 40 40 100.00 80 200.00 80 200.00 80 200.00 80 200.00 PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00

2 ENGINEERING DESIGN PG 2 2.5 40 40 100.00 80 200.00 80 200.00 80 200.00 80 200.00 PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00

3 PRODUCT DEVELOPMENT & PRODUCTION PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00

4 INNOVATION & PRODUCT DEVELOPMENT PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00

5 INTEGRATED PRODUCT DEVELOPMENT

PG 2 2.5 40 40 100.00 80 200.00 80 200.00 80 200.00 80 200.00 PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00

900.00 1500.00 1800.00 1800.00 1800.00

Staff Salaries

PROGRAM NAME FACULTY SALARY P.A 5 YEAR PLAN

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 NOS. SALARY NOS. SALARY NOS. SALARY NOS. SALARY NOS. SALARY

1 INDUSTRIAL DESIGN ENGINEERING (PG + PDP)

HOD 21.00 1 21.00 1 23.10 1 25.20 1 27.30 1 29.40 PROF 15.00 1 15.00 2 33.00 2 36.00 2 39.00 2 42.00 ASS. PROF 12.00 2 24.00 3 39.60 4 57.60 4 62.40 4 67.20 LECT 7.80 2 15.60 3 25.74 4 37.44 4 40.56 4 43.68 VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80

2 ENGINEERING DESIGN (PG + PDP)

HOD 21.00 1 21.00 1 23.10 1 25.20 1 27.30 1 29.40 PROF 15.00 1 15.00 2 33.00 2 36.00 2 39.00 2 42.00 ASS. PROF 12.00 2 24.00 3 39.60 4 57.60 4 62.40 4 67.20 LECT 7.80 2 15.60 3 25.74 4 37.44 4 40.56 4 43.68 VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80

3 PRODUCT DEVELOPMENT & PRODUCTION (PDP)

HOD - - - - - PROF 15.00 1 15.00 1 16.50 1 18.00 1 19.50 1 21.00 ASS. PROF 12.00 1 12.00 1 13.20 1 14.40 1 15.60 1 16.80 LECT 7.80 2 15.60 2 17.16 2 18.72 2 20.28 2 21.84 VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80

4 INNOVATION & PRODUCT DEVELOPMENT (PDP)

HOD - - - - - PROF 15.00 1 15.00 1 16.50 1 18.00 1 19.50 1 21.00 ASS. PROF 12.00 1 12.00 1 13.20 1 14.40 1 15.60 1 16.80 LECT 7.80 2 15.60 2 17.16 2 18.72 2 20.28 2 21.84 VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80

5 INTEGRATED PRODUCT DEVELOPMENT (PG + PDP)

HOD 21.00 1 21.00 1 23.10 1 25.20 1 27.30 1 29.40 PROF 15.00 1 15.00 2 33.00 2 36.00 2 39.00 2 42.00 ASS. PROF 12.00 2 24.00 3 39.60 4 57.60 4 62.40 4 67.20 LECT 7.80 2 15.60 3 25.74 4 37.44 4 40.56 4 43.68 VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80

TOTAL FACULTY COST 327.00 491.04 624.96 696.54 750.12

SUPPORT STAFF ADMIN 3.00 2 6.00 3 9.90 4 14.40 4 15.60 4 16.80 TECHN. 3.60 2 7.20 3 11.88 4 17.28 4 18.72 4 20.16 OTHER 0.12 2 0.24 3 0.40 3 0.43 4 0.62 4 0.67

TOTAL SUPPORT STAFF 13.44 22.18 32.11 34.94 37.63

TOTAL STAFF COSTS 340.44 513.22 657.07 731.48 787.75

Capex & Infrastructure Costs : Phase 1

CAPEX ITEM YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

IT & NETWORKING 450.00 450.00

WORSKSHOP EQUIPMENT 10.00

CONSUMABLES 3.00 5.00 12.00 12.00 12.00

TOTAL COST 463.00 455.00 12.00 12.00 12.00

INFRASTRUCTURE AREA (SFT)

SPACE REQUIREMENT TOTAL NOS COST/SFT TOTAL COST YR 1 YR 2 YR 3 YR 4 YR 5

CLASSROOMS 750 3 3 6 3000 135.00

DESIGN STUDIOS 1000 2 2 4 3000 120.00

AV ROOMS 750 2 2 4 3500 105.00

IT LABS (DESIGN) 750 1 1 2 3000 45.00

IT LABS (EMBEDDED) 500 1 1 3000 15.00

IT LABS (CAE) 750 1 1 3000 22.50

IT LABS (SIMULATION) 500 1 1 3000 15.00

WORKSHOP-FOAM 1000 1 1 2500 25.00

WORKSHOP-WOODWORKING 1500 1 1 2000 30.00

WORKSHOP-SHEETMETAL 750 1 1 2000 15.00

280.00 217.50 0.00 0.00 527.50

ROI : 5 Year Projection (Phase 1)

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 TOTAL

TOTAL INCOME 900.00 1500.00 1800.00 1800.00 1800.00 7,800.00

TOTAL STAFF COSTS (including 10% raise yearly) 340.44 513.22 657.07 731.48 787.75 3,029.96

TOTAL CAPEX 463.00 455.00 12.00 12.00 12.00 954.00 TOTAL INFRASTRUCTURE 280.00 217.50 497.50

OVERHEADS (15%) 162.52 177.86 100.36 111.52 119.96 672.22

TOTAL COSTS 1,245.96 1,363.57 769.43 855.01 919.71 5,153.68

SURPLUS/DEFICIT (345.96) 136.43 1,030.57 944.99 880.29

% SURPLUS/DEFICIT -28% 10% 134% 111% 96%

References

Linking Strategy, Technology and Innovation …. In India-

Specific Solutions

THANK YOU FOR YOUR ATTENTION !

June 2012