industry trends and huawei’s strategy...cloud computing enabled it as a service which is similar...

HUAWEI TECHNOLOGIES CO., LTD.

www.huawei.com

Industry Trends

and Huawei’s Strategy

2011 Huawei Global Analyst Summit

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential

Confucius

《 Analects of Confucius 》

Reviewing the past for insights into tomorrow


In the last 20 years, the telecommunications

industry has changed dramatically…

Digital

Three technical innovations

Changed lives…

Ubiquitous

communication

Two billion internet

users

Five billion mobile

users

Changed industry…

More international

carriers and

centralized markets

Rise and fall of

vendors


Arrival of Digital Society Where will telecom go?

Where will Huawei go?

Everything is

Connected

Everything is

Digitalized

ICT

Enabled

Traditional industry boundaries are blurring…


Telecom will be redefined in the next 10 year……

from voice to data, especially Mobile

Broadband ……

from pipe to content, all media is on-line ,

any screen for any content ……

from people to Machines, Everything is

connected (internet of things) ……

from CT to ICT, Enterprises (especially

SMB) will migrate to cloud service …..

Telecom


Arrival of a new infotainment architecture

Cloud

Device

Pipe

ALL IP network: Ultra broadband,

Ubiquitous broadband to underpin the

soaring traffic (FTTx, HSPA/LTE, IP+Optical,

NG-CDN etc)

Smart devices with open operation system

and a variety of modality for millions of

applications and many industry

applications

IT applications will replace voice service

and web technologies will replace No.7

signal

Distributed computing architecture builds

huge computing capability and lowest

cost

IP + Optical

Data Center

App Platform

app

app

app

Personal Enterprise Family

Huawei’s Development Strategy

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Changing trends drives Huawei’s

transformation

Customer’s requirement s are

changing: not only communication,

but also information service.

Business model is changing:

Cloud computing enabled IT as a

Service which is similar with

telecom services.

Technology is changing: new

cloud computing architecture will

change IT industry, just like IP

changed Telecom.

Carrier is changing: Beyond

connection service, ICT

convergence services.

Huawei’s

E2E

ICT Strategy

Help carriers to become

ICT service provider

Provide Cloud-Based

ICT solutions and

technical services

Carriers

Enterprises

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Huawei’s E2E ICT strategy and customer

strategy

Lead

in Networks

Expand

in Devices

Establish

in IT Solutions

Extension in Enterprise

Market

Excel in Telecom

Carrier Market

Brand in Consumer

Market Personal Enterprise

Family

App App App

Data

Center

App Platform

IP + Optical

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Network strategy: SINGLE, No “generations” for

10 years

All-IP Technologies

RAN

Platform

FAN

Platform

IP+Optical

Platform

Cloud

Platform

Multi Networks

One by one

generation

Single Network

Supporting bandwidth

requirements and emerging

technologies for 10 years

No Generations

ALL-IP enabled platforms,

emerging technologies are plug

and play

G

S

M

P

S

T

N

SingleRAN SingleFAN

Single

Metro

Single

Backbone

SingleCloud

Sin

gle

OSS

Sin

gle

BSS

GSM/UMTS/

HSPA/LTE

…

ADSL/VDSL/P

ON/Ng-PON

…

U

M

T

S

L

T

E

F

T

T

x

x

D

S

L

app app app

AD

SL / V

DSL

PO

N/ N

G-P

ON

GSM

/ UM

TS

LTE/ LT

E-A

40G

/ 100

G

400

G/ 1

T

Ap

p1

Ap

pn

… … … …

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Flat network architecture

Flat network architecture:

Centralization, from 6 layers to 3

layers

Enable Technologies: Huge

capacity equipments, especially WDM,

Router and cloud computing

New Cluster architecture for router

and WDM/OTN system (>200X

capacity improved)

New distributed computing

architecture for computing and

storage (>1000X capacity improved)

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SingleRAN, Bandwidth is King

Broad

Smart

Close

any technologies

any frequency

1000X traffic / 10 years

flat architecture

user is closer to base

station

QoE enhancement

High operation

efficiency and lowest

TCO

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Virtual Server

Non-blocking Network

Distributed

Storage Security Power

& cooling

Cloud-Oriented Hardware

Cloud Operation system

Cloud Application

Platform

Development

Virtual Desktop

Virtual Data Center

Executive

Deployment

Service Cloud

OSS/BSS

in Cloud

IDC Cloud

IPTV

App store

OSS/BSS

for Cloud

Other industry

applications

(cooperation)

Virtualization Distributed storage

Parallel Computing

SingleCLOUD

Mainframes PC Cloud

SingleCLOUD

Cloud

Datacenter

Solution

Telecom

Cloud

Solution

Cloud Operation Solution

disruptive

technologies

Automatic Management

Cloud strategy:

In line with technological evolution

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Cloud ideas will enable a dynamic/virtual

network

Key features of cloud

computing

Cloud Service Router

…

OLT BBU

Fabric Rack

Interface Racks Service

Process Racks

Shared among

SR/BRAS/RNC/G

GSN/SAE

Cloud RAN

On-Demand

Dynamic sharing

Cloud

ideas &

Cloud Router: shared

resource pool among

SR/BRAS/GGSN/SAE

Cloud RAN: centralized

BBU pool, collaborative

RRM

fiber

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Device strategy: Leveraging new

opportunities of a “Smart World”

Smart

and

Simple

Mobile Internet

Internet of things

Digital Home

MBB Devices

M2M Module

Home Devices

Big trends in telecom

industry

Smart Phones

No.1

Main

Player

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App App App App

Cloud Platform

User Insight Device Aware

Smart strategy: E2E synergy, user

experience

Always

On-line

On

Demand Consistency

DPI/CDN

PCRF

OLT RNC

NodeB

BRAS GGSN

MDU NodeB MDU

Open OS

Smart Network

Best User Experience

Synergy Solution

User Insight and

Device Aware

Network Insight, Service

Aware

Monetizes Traffic

Growth (Excellent

Operation) ;

Maximize bandwidth

utilization (Cost Saving)

I get what I want

(Personalization)

Give me what I want

(Accurate Marketing)

Consistency experience

(3-Screens)

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Summary: Expanding the Horizon

Telecom is transforming

from Voice to Data

from Pipe to Content

from People to Machines

from CT to ICT Services

from CT to ICT industry

from carrier to Enterprise customer

from multi-NW to no generation

network

from feature phone to Smart Devices

Telecom

Trends

Huawei

Strategy

Huawei is transforming

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The Journey Starts Here…

Lao Zi

《Tao Te Ching》

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Thank you

www.huawei.com

industry trends and huawei’s strategy...cloud computing enabled it as a service which is similar...

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