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Industry updates on key mobile trendsWEEK ENDING 6/22/2012

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Mobile Trends

Microsoft unveiled its own Windows-powered tablet computer called Surface, altering its strategy of focusing on software and relying on partners to make the machines in a renewed attempt to take on Apple iPad. The tablet has a 10.6-inch display and will run the new version of Microsoft's operating system.

Many marketers assume that by having a mobile application, it means that they have a mobile-first marketing strategy. However, a rare few provide the whole package. Gilt Groupe is a brand leading in the mobile space, and below are a few reasons why. – Gilt has a mobile site, as well as applications for iPhone, iPad, Android and BlackBerry devices.– Gilt constantly offers mobile-only deals such as access to presale events.– Gilt is focusing on mobile technologies, international availability and high levels of personalization on its Web site.– Utilizing savvy use of social media to drive awareness, Gilt combines the flash sale with a very sophisticated use of data wherein they

have effectively identified the people that use particular devices and the time of day that they have a higher probability to be on them and use this to deliver their opportunities with optimal focus.

– Quick facts (eMarketer):– 30% of revenue comes from mobile users, and that number increases on weekends when consumers are not in front of their

computers.– To date, the largest mobile purchase was a $24,000 vintage Rolex watch.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 6/22/2012

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Mobile Trends (cont.)

A J.D. Power and Associates pay-to-view study shows that paid content viewing on tablets and mobile phones increased from 2011.

– Viewers most often use tablets to watch paid video content, with 18% of customers using the handheld device, up 11% YoY. Wireless phone users increased 16%, up 14% YoY. Of all paid content viewing, 29% of video service customers used mobile devices to watch the content. Conversely, PC/Mac viewing declined 39% from 48% in 2011.

– The study also showed that Gen Y and baby boomer customers have vastly different usage and viewing practices, but fewer differences in satisfaction levels. Gen Y customers' cite cost and customer service for their lower satisfaction, while baby boomers' say that billing, ease of use and the variety of the service's programming increased their satisfaction.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 6/22/2012