ineevm-pressppt 1.3 for press (2)

7/31/2019 Ineevm-pressppt 1.3 for Press (2)

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2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.Page 2

Global Trends in Digital Media

Broadband-based Online Catch-up TV Growing popularity in the US & UK

Providers setting up for global expansion

Social Media

Expanding from Lifestyle Invasion to providing Lifestyle Aids

Nature of PR campaigns has changed making larger brands

more vulnerable

Need for Social Media & Cloud Preservation

Monetization Models

Ads remain key revenue generator

Movement towards paid content still uncertain

Elegant, Innovative & Non-intrusive advertisement models

will be key to user engagement & monetization


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Siemens and Media | Our Portfolio

Business Systems

Facility Design and Build

Digital

Production

Digital Library

Enterprise Architecture

Market

Strategy

Broadcast

Management Systems

Broadband

Media Platform

Social

Media Platform

Digital

Distribution

iNeevM Media Platform


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iNeevM The Next Generation Media Platform

iNeevM is a framework to manage and deliver high quality digital and rich

media content with various collaboration and advertisement management

features

Siemens is continuing to invest in creating solutions for future media

Initiatives for future media framework


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iNeevM Key Features

Local, Remote and Live Ingest

Automated Transcoding of the content into low res

Frame Accurate annotation for stored content and Live in-coming content

Content discovery - Easy search and retrieval based on categories

Review, enabling potential users to check content quickly and efficiently.

On Demand - Personalized videos either stream or download

Catch-up TV

Advertisement management

Workflow based approval of the content prior to publishing online.

Online collaboration - Comments, rating and feedback features

UGC (User Generated Content) management


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iNeevM - Industry specific implementations

Integration Services

Content Services Video Platform

iNeevM

Blogs Forums

Search Collaboration

Editing Ingest DRM

Content PackagingGeo IP

Delivery

CRM Billing Analytics Learning mgmt Advertisement mgmt

Broadcasting Education Publication

Digital Library

CMS


7/12 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.Page 7

Catch-up TV

Video on demand

Promotional Activities

Video Content discovery

Advertising management Video in video Overlays

Synchronised banners

Analytics & Reporting

Social Media

Java/J2EE, Microsoft & COTS based

solution :

SharePoint Portal

Alfresco Content managementsystem

RESTful based web services

Siemens iNeevM enables broadcasters to deliver high quality digital content and engage

& retain customers with various collaboration & advertisement management features.

Business Problem Solution

Disparate business

problemsconsolidated

into single solution

iNeevM for Broadcasters



iNeevM solution for School Education

Siemens proposed solution for parent and teacher to collaborate

Continuous round the year Review / Tracking of students.

Integrated with learning management system to aid teacher in

preparing and assigning content

Social Media / Web 2.0 features

Overview:

Teacher view

Comments on formative assessment, attendance,

progress for each student

Collaborate with parents personalized review

Manage digital content

Manage assignments

Integrate with LMS

Parent view

View formative assessment , teacher comments &

collaborate with teacher

Collaborate with other parents

This solution provides collaboration between parents and teacher which helps in continuous round the year

tracking and review of the student performance



iNeevM solution for Higher Education & Institutes

Videos for on-Campus teaching and learning

Increase student retention and engagement

Support diverse learning styles

Streamline in course creations

Videos for Distance Education [Off-Campus]

Reduce cost of class delivery

Enable interactive assignments and build community

Videos for libraries

Enable discovery, use and display of legacy media

Streamline video authoring and distribution

Videos for Marketing, Admission and Alumni

Enable deeper engagement in prospective students and alumni

Communicate School branding and messaging more effectively

Enable sharing and collaboration across broader community



Platform Agile integration platform

Monetization

Monetize value of existing content

& new content sources

Internationalization of content

Targeted & context sensitive ads

Access to new revenue sources:

online advertising, subscription &

pay-per-view models

Industry segment focus

Shorter time to market

Reusable design / architecture

Multi platform content creation ,

management & distribution

SOA based reusable components

Streamline content & production

driven process

Interoperable

Flexible base framework which an

be customized to Industry needs

Integrated with business needs

Key benefits

Management

Distribution

Creation



Any Questions?

ContactSiemens IT Solutions and Services Pvt. Ltd.

Moinuddin AhmedCommunication, Media & Technology Vertical

[email protected]
mailto:[email protected]:[email protected]



Thank you

ineevm-pressppt 1.3 for press (2)

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