A JOURNEY FROM FLASH TO STEAMGAME DEV GATHERING 2014BY KRIS ANTONI

AgendaA Little IntroductionGame OverviewBackgroundDevelopment PhaseRelease PhaseLessons LearnedConclusions

About MeKris Antoni HadiputraCEO & Co-Founder of Toge ProductionsIGDA Jakarta Chapter Coordinator

Role in Infectonator : SurvivorsGame DesignerArt DirectorProgrammer

The STEAM Dream75 Mil active users Hardcore & RoyalL337 developers only

HOW IT STARTED - FLASH OF IDEAS

How It Started - Infectonator Series

How It Started Taking Infectonator to the next level Early Concepts:TacticalShooterStrategySimulationMobile friendly

Surviving the Infectonator Universe

Game Design: ObjectiveHow do we do it: mix everything we like with a bit of trial and errorGoalsFun & AddictiveHighly Replay-ableDeep & EngagingChallengingMemorable

Game Design: Inspirations

What is it?Infectonator : Survivors is Randomized Permadeath Survival SimulationFun & Addictive Fast Paced SurvivalHighly Replay-able Randomized Deep & Engaging Simulation MechanicsChallenging Permadeath Memorable Personal ExperienceCombines RTS, TD, Squad Tactics, Sim-Management, Roguelike

How Do We Do It: Steam GreenlightDrive traffic from FB & Twitter to Steam pageDrive traffic from Flash version to Steam pageReceived great feedback from users

Greenlit in 5 Days

DEVELOPMENT BOILING PROCESS

DevelopmentTools Flash AS3 + StarlingMultiplatform target Web, Desktop, MobileCore team 1 Programmer, 3 ArtistsDev time Target: 4 months Actual: 2 years and counting

Development - ChallengesGame Controls Figuring out the right control scheme for multiple devicesScreen Resolution Figuring the right UI/UX/LayoutPerformance Delivering stable 60 FPS across multiple platformsFunding Supporting the dev team

Development - ChallengesScreen Resolution

Development - TimelineConceptNovember 2012Alpha 1March May 2013Alpha 2December 2013GDC 2013CasCon Asia 2013GamejoltPrototype Internal TestChristmas Version Armor Games $10K SponsorshipAlpha 3January 2014Steam GreenlightAlpha 4 etcSteam Early AccessFundingCrowdfunding? Kickstarter? Indiegogo?SponsorshipSteam Early Access

Armor Games Christmas EditionRating 8.8/10Over 1 million Gameplay

EARLY ACCESS RELEASE STEAMY GREENLIGHT

Why Steam Early Access?PC (Premium) vs Mobile (Freemium) mentalityStart Selling and Continue DevelopmentLet players join the dev processFreedom to Experiment

Result So Far: Steam Early AccessReleased 14 April 2014 (14-04-14)Sold at $12.99 with 25% Launch PromoAlmost no marketingSold 1000 copies on 1st day45/50 Positive ReviewsPermitted to use L4D characters from Valve

Sales GraphEarly Access Launch 14.4.14 LaunchLaunch Sale EndedNewgroundsSteam Halloween Sale

Sales GraphViral demo impacts salesNewgroundsSteam Halloween Sale

Sales Distribution

Lessons LearnedWhat we did rightStay in touch with early adoptersMaintain regular updatesCross promote with viral Flash versionMobile in mind from the startControl MechanicsResolutionTechnical LimitationsAGILE Development with Deliverable Milestones

Lessons LearnedWhat we need to improveNot to rely too much on Facebook fan pageAvoid confusion between paid version with free Flash versionNot to release the game with old trailer video

ConclusionsSteam is not the final destinationBuild your fan baseKeep in touch with your early adoptersLeverage using Flash game portalsClearly state free web-version as DemoBe AGILE and have target milestones

Thank youKris Antoni Hadiputra, CEO & Co-FounderE-mail kris@togeproductions.comTwitter @kerissakti