INFINIUM Spirits

Brand Information

INFINIUM SpiritsBrand History

Seagram’s Extra Smooth vodka:

The Smoothest Name in Vodka

• Seagram’s Vodka was launched nationally in January 2003

• In June 2003, 4 flavors (Apple, Raspberry, Citrus and Vanilla) were introduced into the US market. Black Cherry and Orange were launched in 2005.

• Seagram’s Vodka won the Double Gold Award at the 2003 San Francisco World Spirit Competition

INFINIUM Spirits

Brand Vision

To become a major player in the Standard Vodka segment achieving 1 Million cases by 2007

2005 Brand Objective

• Build awareness and trial

• Gain additional distribution / display activity

• Increase focus on small size business

INFINIUM SpiritsBrand Target Consumer

Who is the Seagram’s Vodka primary drinker?

• SV Base: 21-39, M/F, 60/40

• SV Flavors: 21-29, M/F, 40/60

• Any Smirnoff consumer

INFINIUM SpiritsSeagram’s Vodka: Quality Statement

• Seagram’s vodka is extremely neutral in flavor, clean, crisp and

of course extra smooth

• Seagram’s Vodka is made from the finest American grain. It

does not contain any additives

• To achieve its “extra smooth” quality, Seagram’s Vodka is

distilled using a state of the art continuous five-column process.

Additionally, it is distilled at a higher proof using a cleaner end

product so no charcoal filtering is required

• Seagram’s Vodka’s award winning premium smoothness is

ideally enjoyed straight in Martinis or other neat recipes. It is

also suited to be mixed with juices, tonic and other spirits

normally mixed with vodka

INFINIUM SpiritsSeagram’s Vodka Flavor Line – Quality Statement

• The award winning Seagram’s Flavored Vodka line

is made with exceptionally smooth vodka distilled

through a state-of-the-art five-column process and

infused with natural flavor, offering a distinctive

sensory experience that only the renowned quality

of Seagram’s Vodka can deliver

• All Seagram’s Vodka flavors (Apple, Raspberry,

Citrus, and Vanilla) are made from the finest

American grain. They does not contain any

additives, only natural flavors

• Best enjoyed as a martini, with club soda or a

variety of other mixers

INFINIUM SpiritsQuality Statement

• Platinum Select, a five

column distilled 100 proof

vodka with a smoothness

that offers the ultimate

vodka experience

• Made with the most

discerning consumers in

mind, Platinum Select is

ideally enjoyed straight in

Martinis or other neat

recipes. It is also suited to

be mixed with juices, tonic

and other spirits normally

mixed with vodka

The award winning

Seagram’s Extra

Smooth Vodka can

also be enjoyed in a

convenient travel size

750ml PET bottle

designed to meet the

needs of the on-the-

go consumer

Seagram’s Platinum Select Vodka – 100 Proof

Seagram’s Extra Smooth Vodka -750ml PET

INFINIUM SpiritsAwards 2003-2005

2003 Double Gold Award, San Francisco White Spirits

Competition

Adams Growth Brands – 2004 & 2005 #1 Rising

Star

2005 American Culinary Institute Chef’s Best Award

2004 Wine Enthusiast

Rated as a Very Good /

Recommended Brand

2004 & 2005 IMPACT “Hot Brand” Award