inflow june workshop: amy little on site quality
DESCRIPTION
Director of Digital Marketing at Metzger Albee Public Relations, Amy Little leads this workshop in maintaining site quality.TRANSCRIPT
- 1. MANAGING WEBSITE QUALITY
2. IM AMY LITTLE Director of Digital Marketing at Metzger Albee Public Relations [email protected] facebook.com/girlasaurusrex @girlasaurus_rex 3. HOW DO YOU MANAGE QUALITY? 4. THREE KEYS TO QUALITY Technical Elements Design Content 5. WHEN SHOULD SITE QUALITY BE A PRIORITY? Building a brand new website Updating an existing website Planning/creating content for the website All day, every day 6. LETS TALK ABOUT GOALS. What is my goal? What is my reason for action? How can I support and/or achieve my goal(s)? 7. THREE KEYS TO SITE QUALITY Technical Elements Design Content 8. MANAGING TECHNICAL QUALITY Check the number of pages indexed Use the MozBar* (oh, you fancy huh?) Via Site Audit *available for Chrome and Firefox, see moz.com/tools/seo-toolbar for more info 9. MANAGING TECHNICAL QUALITY Site audit checklist: bit.ly/audit-checklist Via Site Audit 10. MANAGING TECHNICAL QUALITY Even more tools: bit.ly/tools-galore Via Site Audit 11. MANAGING TECHNICAL QUALITY Annie Cushing owns you now: annielytics.com Via Site Audit I, for one, welcome our new spreadsheet overlord. 12. MANAGING TECHNICAL QUALITY Check out this five minute site architecture check: bit.ly/site-architecture-check Address any red flags from your site audit in the rebuild/redesign of your site. Make sure any old pages are redirected to avoid 404 status errors. Via Site Architecture/Development 13. GOALS CHECK! 14. MANAGING DESIGN QUALITY Design with your user in mind. (UI/UX) Test your design and functionality across multiple browsers/OS combinations. Dont you DARE autoplay ANYTHING. 15. MANAGING DESIGN QUALITY Create a design standard. Share with all brand admins. First rule of the design standard? 16. MANAGING DESIGN QUALITY Organize content in a logical way that leads the eye. 17. MANAGING DESIGN QUALITY Organize content in a logical way that leads the eye. Above image is from this fascinating article: bit.ly/eye-tracking-study 18. MANAGING DESIGN QUALITY Consider your audiences environment. See a nice summary of Internet Trends Report here: bit.ly/2014-internet-trends 19. GOALS CHECK! 20. MANAGING CONTENT QUALITY Page copy (HTML) 21. MANAGING CONTENT QUALITY Documents/files for download 22. MANAGING CONTENT QUALITY Documents/files for download 23. MANAGING CONTENT QUALITY Images should be optimized for the web. Use a content delivery network (CDN) to help improve site performance, especially if your content is photo/graphics/video-heavy. 24. GOALS CHECK! 25. QUESTIONS? [email protected] facebook.com/girlasaurusrex @girlasaurus_rex Feel free to contact me via any or all of these channels: 26. RESOURCES MozBar: moz.com/tools/seo-toolbar Site audit checklist: bit.ly/audit-checklist Buncha site audit tools: bit.ly/tools-galore Annie Cushings website: annielytics.com Five minute site architecture check: bit.ly/site-architecture-check Eye-tracking study: bit.ly/eye-tracking-study Summary of Internet Trends Report here: bit.ly/2014-internet-trends