+31 - 43 - 35 88 300

RETAIL

• Attention Grabbing: Influence the customer in the store where the decision is made• Dynamic: Create interactive or dynamic content according to your audience demographics• Cost-Effective: Eliminates the need to print and distribute static signs• Versatile: Supports a complete spectrum of digital signage platforms• Centralized: Control hundreds of displays around the world from one central location

Scala is ...

SCALASCALAScala is a global provider of

digital communications

software. Founded in 1987,

Our headquarters are

based near Philadelphia,

Pennsylvania with additional

operations in California,

United Kingdom, Norway,

the Netherlands, India,

China and Japan. Our

multimedia software

platform powers thousands

of digital communications

solutions around the

world including the

digital communications

and signage networks of

some of the world’s most

successful companies

including: Rabobank,

UBC, IKEA, DNB, Kiwi,

Burger King, T-Mobile,

Statoil, Disneyland

Resort Paris, McDonald’s,

Norgesgruppen, Shell Fresh,

Esso, Ericsson, Rikstoto,

Veolia and IBC-13.

The Most Stable, Scalable andProven PlatformDiscover why many of the world’s most successful companies in over 100 countries across the globe rely on Scala’s digital communications software platform every day:

• Connect with virtually any data and content source

• Infinitely customizable, yet simple to use out of the box

• Intuitive templates and web-based interface

• Stable, scalable, robust and proven platform

www.scala.com

Increase sales at point-of-purchaseDisplay and control dynamic content at the point of purchase to increase consumer purchases.

Lift average order and up- and cross-sell at the point of decision using content based on day parts and sched-uling promotions.

Remotely control and instantly update in-store messaging and promotions during peak periods.

Automatically change signage by location on an unlimited number of devices and screens in every store in the chain.

Instantly customize and personalize in-store messaging using easy templates and content creation tools.

Drive customers to the right merchandise and departments at the right time using consistent brand images.

Organize and prioritize all of your in-store messaging.

Create new revenue streams through advertisingScala creates new revenue streams by allowing retailers to sell advertising spots in their store’s prime locations.

Increase foot trafficAttracting additional consumers is easy by displaying dynamic content on storefront screens that grab passers-by attention.

Enhance inventory managementScala can link directly to external inventory management applications to automatically promote products based on inventory levels.

Cater to independent shoppersConsumers that prefer not interacting with your sales personnel can still get relevant information through interactive touchscreens that are connected to an external database.

Optimize staff efficiencyPlace informational displays in areas where consumers frequently require assistance and enable your staff to assist consumers that need personalized attention.

Reduce perceived wait timesAttractive, entertaining content can reduce perceived transactional wait times and result in a more satisfying consumer experience.

Improve consumer interactivityInteractive screens drive consumer engagement by incorporating social media... Additionally, in-store coupons can be delivered using NFC, QR, RFID or related technology.

RETAILRETAIL

+31 - 43 - 35 88 300

Deliver important internal communicationsCut through email fatigue by delivering relevant, dynamic content to screens that are placed where employees will see them.

Easy to use and integrateEasy to use out of the box or infinitely customizable to meet your specific needs. You don’t need to be a technical genius with Scala.

Connect with virtually any data sourceConnect with virtually any data source to integrate the information important to your company. Use existing IT infrastructure and monitors or customize using new data sources with easy to use Scala templates in a web based interface.

Centralized controlCentrally control your messages and corporate branding by designating individuals and departments access to specific messaging areas. Use corporate logos, branding and key messages across multiple locations to reinforce brand consistency.

Live meeting scheduler and wayfinderLink scheduling applications to digital screens placed in a lobby area to announce meetings and locations. Link to screens outside of conference rooms and feature meeting schedules and meeting room availability. Create an automatic way finding system to lead guests in the right direction within your buildings.

Display employee productivity and goals in real timeEnable the visualization of key performance indicators and relevant data in broadcast quality. Increase employee engagement, communication and accountability.

Greet visitorsWelcome your guests on a personal level and in an eye-catching way to make that perfect first impression.

Improve communication with employees in remote locationsScala players can connect with digital signboards or any screen allowing employees who work remotely to access internal communications. Use interactive kiosks in remote locations along with individual logins to allow multiple employees access to corporate communications.

Reduce workplace accidents and enhance evacuation speedPromote workplace safety instructions and emergency preparedness by delivering real-time emergency instructions.

CORPORATE COMMCORPORATE COMM

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CORPORATE COMM

Increase sales at the point of sale (POS)Increase average order value by displaying dynamic content to the customer at just the right time.

Differentiate menus by daypartAutomate content based on dayparts – i.e. “feature breakfast menus in the morning” – to lift average order value, up- and cross-sell.

Remote messaging and content controlRemotely control and instantly update in-restaurant messaging and promotions as well as automatically change your offering by location on an unlimited number of devices and screens in every store in the chain.

Instant customizationInstantly customize in-restaurant messaging with easy to use templates and content creation tools.

Drive customer frequencyIncrease customer frequency by using more effective, personalized messaging for promotions and specials.

Decrease personnel costsDecrease personnel costs using interactive ordering kiosks and digital menu boards. Automate and expedite ordering, menu preparation and payment, reduce staff required to serve customers and provide more accurate and efficient service. Decrease customer wait time, payment time and improve the customer experience.

Reduce the costs of menu board updatesRemotely update thousands of displays across the world and reduce the expensive print and labor costs associated with traditional menu board changes.

Create new revenue streams through advertisingCreate new revenue streams by allowing third parties to buy advertising spots in prime guest locations.

Increase staff product knowledgeInteractive touchscreens can be used during off hours to streamline staff training and menu education.

Improve promotion recall and guest experiences Display promotional material combined with entertaining and dynamic content to enhance the impact and recall of your messaging while also delivering a more pleasurable guest experience.

Using Scala software, Burger King was able to increase sales of certain products by

63%

QUICK SERVE RESTAURANTQUICK SERVE RESTAURANT

+31 - 43 - 35 88 300

Increase sales by up-selling and cross-sellingEngage customers with digital photo frames, video walls, interactive kiosks, tablets and

smart devices to allow them to access product information which may be new or complimentary to their current products.

Educate customersMaximize each customer visit by effectively educating customers about products and services that impact all life stages.

Daypart content to target the right audience at the right timeFeature targeted messaging by daypart. For instance, if you’ve identified that females age 25-55 visit your bank in the afternoon, feature women’s investment content from 12:00 to 4:00 p.m.

Product campaigns can be automatically scheduled for different seasons. One example of this would be featuring 529 college plans or student banking products during the fall back-to-school season.

Scala empowers you to play private banking content in branches that only have a private banking representative on-site.

Drive sales through mobilityAllow customers the ability to choose to engage with content that is of personal interest by using their interactive smart phones that link to QR codes, which display product information, promotions and/or coupons.

Reduce time-to-market and print costsRemotely update one or thousands of displays across the world and reduce expensive print and labor costs associated with traditional promotional campaigns.

Reduce perceived wait timesAttractive, entertaining content can reduce perceived transactional wait times and result in a more satisfying consumer experience.

Connect your data and content source in real timeEnable the display of time sensitive CD rates, exchange rates or mortgage rates with content that can be driven automatically by your databases.

Ensure brand and message consistencyConsistent branding can be easily established across branch offices by distribuiting approved branding logos and messages with the push of a button.

BANKING - FINANCEBANKING - FINANCE

www.scala.com

BANKING - FINANCE

“Throw” content from a tablet to a large screen The Scala Fling is an assisted-selling proof of concept, consisting of one or multiple digital signage screens on the wall, and a product browser app on a tablet. The user is able to “throw” content from the tablet onto the larger screens by swiping the tablet content upwards.

The content that was playing on the tablet can either play immediately on the larger screen, or it could trigger an entire custom playlist. If the former, the content can then in turn be pulled back onto the tablet. The larger screens will then return to its “attract loop” when done playing the content that was flung from the tablet.

This is a great mechanism for driving customer engagement.

You can see a great example of the Fling in action here:

http://www.scala.com/digital-signage-products/scala-fling

So what do you need to consider when using the fling?

• Firstly it is a Scala offering that is available through Scala Services, so it will require Scala Services working with you to define the App itself, and the interaction and user experience options.

• Secondly, today it only works in tandem with the Scala PC Players, and not the IAdea range of products.

• Thirdly, the complexity and cost is directly related to what you want to achieve.

Working with Scala Services we can help you understand the options and benefits of working with a standard Scala Fling template, or having a custom Fling template created.

Technical info

Apps can be Windows 8, iOS or Android and on tablets or phones

It does not utilize Airplay functionality

Works with Scala PC Players only

FLINGFLING

Scala’s Advanced Analytics transforms historic market data and live third-party data streams into marketing messages that positively impact buying behavior. Scala’s Advanced Analytics knows what your customers want to buy before they do and encourages them to make the purchase.

Be Bold With Big Data

Advanced Analytics digests millions of data records on sales, products, customer habits, trends, pricing changes, demographic data, the weather, the time of day, the season of the year or day of the week, and much more.

Then, Advanced Analytics uses predictive methods to determine the probability of what is likely to happen next according to your own set of business goals and objectives. Next, Advanced Analytics shows you the best course to take to achieve your preferred sales outcome.

Finally, the automated machine learning feedback loop continues to learn about your business and your customers to optimize your business decisions.

Advanced Analytics doesn’t need you to keep learning – it was built to improve itself.

Once Advanced Analytics knows your business goals and has analyzed historic business data and other relevant data streams, it recommends content for your Scala digital POS displays.

Scala software takes the data and delivers an incredible range of communication options with moving visuals, interactive screens, and kiosks that present dynamic messaging that communicates and influences buyer behavior.

Powerful Scala screen content – driven by Advanced Analytics – will grab customers’ attention, engage them with immediacy and interactivity, and present multiple streams of information on one or a s eries of displays .All this while constantly changing messages to match the location, the time of day, the weather, or even the individual customer in front of the screen.

www.scala.com+31 - 43 - 35 88 300

How Leaders Visualize SuccessScala CxO Board™ is an exclusive category of digital signage that acts as a motivational business barometer highlighting Key Performance Indicators (KPIs), goals, achievements, and other metrics.

C-level executives, directors, and managers can now easily create a motivational measurement display of metrics critical to business success. Scala’s exclusive Leading Indicators CxO Board gives you the ability to visualize even the most complicated data and monitor KPIs using easy drag-and-drop tools to quickly organize your data just the way you want to see it.

• Import, monitor, and manage KPIs from various data streams

• View trends based on business, people, industry, and environmental factors

• Visualize data dynamically

• Updates automatically

• Automate alarm events to highlight goal achievement as well as underperformance

Leverage your data to predict and deliver the optimum sales message to

your in-store customers