influencer marketing - from an actual influencer
TRANSCRIPT
Working With Influencers
@JaydeLovell
As described by an *actual* influencer
My Producer and I spend a lot of time in
an editing booth with no natural light
TYPES OF ‘INFLUENCER MARKETING’• Celebrity (think Brad Pitt commercial)• Advocate (public, fans)• Social Influencer < That’s what this presentation is
referring to when we say ‘influencer’
INFLUENCER #WINS
https://www.youtube.com/watch?v=qPcxxeZPhvM
CASE STUDY 03.
LORD & TAYLOR
WHY IT WORKED• PERSONALIZED
OMNIPRESENCE• WELL-PLANNED• B-TIER INFLUENCERS
https://www.youtube.com/watch?v=eX6gZkaHmmY
WHY IT WORKED• WHAT DO YOU THINK??
https://www.youtube.com/watch?v=9VPoyc3aB3A
FAIL #2SCOTT DISICK
WHY IT FLOPPED• WHAT DO YOU THINK??
WHICH INFLUENCER TO USE?• KLOUT• PEER INDEX (longer time, less platforms)• KRED• SOCIAL MENTION / SPROUT SOCIAL• EDGERANK CHECKER• TWITALYZER
Jayde LovellYouTube.com/ScIQ
@jaydelovell