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Matthew Barker I&I Travel Media INFLUENCER MARKETING… BUBBLE BURST OR WRONG TOOLS FOR THE WRONG JOB?

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Page 1: Influencer Marketing: has the bubble burst?

Matthew BarkerI&I Travel Media

INFLUENCERMARKETING…BUBBLE BURST OR WRONG TOOLS FOR THE WRONG JOB?

Page 2: Influencer Marketing: has the bubble burst?

SHILL>

PROMOTER>

SUPPORTER>

ADVOCATE>

AMBASSADOR

>

EVANGELIST

WHAT IS INFLUENCE?

Page 3: Influencer Marketing: has the bubble burst?

ROIPOCALYPSE!

X,000 FOLLOWERS!Y,0000 POSTS/TWEETS/MENTIONS!!!Z,000,000,000 “IMPRESSIONS”!!!!

Page 4: Influencer Marketing: has the bubble burst?

FAIR CRITICISMS OR…

THE WRONG TOOLS FOR THE WRONG JOB?

Page 5: Influencer Marketing: has the bubble burst?

REWIND…

LET’S BE REALISTIC

Get the full picture here:bit.ly/TRAVFUNNEL

Page 6: Influencer Marketing: has the bubble burst?

AUDIENCES INTO SALES

USE THE RIGHT TOOLSFOR THE RIGHT JOB

Page 7: Influencer Marketing: has the bubble burst?

TRANSPARENCY

‘The audience has a right to know whether or not a material connection exists, and how that connection may or may not have impacted the “influencer’s” opinion and zeal.’ Olivier Blanchard - bit.ly/1HTdrGx

Page 8: Influencer Marketing: has the bubble burst?

AND FINALLY…

CUTTING THE ROI KNOT

Page 9: Influencer Marketing: has the bubble burst?

MATTHEW BARKERI&I TRAVEL MEDIA

@hitriddle

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