Influencer Marketing & Its Role Today

Every day, millions of people use the internet to answer their most pressing questions,

learn new things, get advice, buy products, and connect with people around the world. It's

common knowledge that the web has evolved into the new social marketplace, the

equivalent of the ancient Greek agora, where goods and information are exchanged freely.

Just like the agora once gave rise to philosophers, the web has become a platform for

certain recognized thought leaders to make their views known. These people exist across

the spectrum in every industry, and finding them can be absolutely crucial to making your

web presence and outreach successful.

Understanding Influencers

When influencers speak, people listen. Most commonly, you'll find influencers by looking

at their blogs. They have wide followings, and people return again and again to read their

posts. They are known for producing quality work, and possibly even for leading charges

against perceived industry "evils." They have an exceptionally high level of trust, and

products that they endorse are immediately seen as good by the people that follow them.

Your Relationship With These VIPs

Every company on the planet wants their goods or services promoted by these people. If

an internet marketing agency can get you a single, short recommendation or often even

just a mention. it can lead to hundreds of backlinks, which in turn can improve search

engine ranking dramatically. But getting that mention can be nearly impossible. Think

about it from the perspective of the VIP: they maintain their reputation by providing only

relevant information about actually useful things. The moment they start to deviate from

that, especially if they are perceived to be deviating to accept payment or anything else

that compromises their integrity, they are immediately in trouble with their base.

Reach Out, But Carefully

The first step is to carefully identify the influencers in your particular industry. They're

guaranteed to exist, and they should actually be quite distinct. In order to determine what

area a particular VIP specializes in, read their past publications and explore their social

media profiles. It's important to know exactly what they like and dislike in order to make

sure you're pitching them something they see as worthwhile.

Once you have your list, it's time to actually take the next step and make contact. Don't

immediately pitch them about whatever you want them to carry, cover, or discuss. Start

by doing something that recognizes their expert status. Either ask for an opinion, a quote,

or suggestions about whatever it is you eventually want them to mention. This gets them

personally involved, which in turn makes it more likely they'll do what you're asking for

in the long run. In addition, it becomes more than just a run of the mill request. They

likely see hundreds of those each day. Rather than adding to the pile, you want to stand

out.

Following these tips will help you leverage the power of influencer marketing. It's not

always easy to pull off, but with the help of the Influence Marketing services offered by

HireInfluence.com, you will be able to get in touch and start things moving.