THE AVERAGE PERSON IS SERVED OVER 1700 BANNER ADS PER MONTH. DO YOU REMEMBER ANY?Source: ComScore

MARKETING HAS CHANGED

YOUR AVERAGE CLICK THROUGH RATE IS .1%

LET’S FACE IT, THE MODEL IS BROKEN

1st ever banner ad

but have you?

INFLUENCER MARKETING

Generates 2x the sales of paid advertising

Can increase brand market share by as much as 10%

SALES MARKET SHARE RECOMMENDATIONSWORD-OF-MOUTH

Results in recommenda-tions up to 50x more likely to trigger a purchase

Generates 3x more “word-of-mouth” messages

Source: McKinsey

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is here to help

INFLUENCER MARKETING

“In�uencer marketing is the practice of marketing to those who have in�uence over your target market.

This market in�uence typically stems from an individual's popularity, expertise or reputation.”

de�nition

INFLUENCER MARKETING

in 6 easy steps

IDENTIFYyour company’s key in�uencers.

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MAPto understand your community.

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LISTENto tailor yourengagement.

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ENGAGEwith excellentcontent.

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MEASUREyour ROI and performance.

�

SCALE�your programto in�uence more.

�IDENTIFY

�IDENTIFY

�

�

� Remember, in�uence is contextual and don’t mistake popularity for in�uence

Focus on the depth and credibility of their networks

Be sure to look at the in�uencer persona (e.g. blogger, analyst, mum etc) and their a�nities

MAP

�

MAP

�

�

�

�

Network maps are a great way of visualising and understanding a community of in�uencers

See the connections between stakeholders, and how far their in�uence reaches

Illustrate the social landscape of your brand

�LISTEN

�LISTEN

Listen to what your in�uencers have to say to make sure you tailor your messaging

Understand who your most in�uential audiences are and what they’re focussed on

Identify new engagement opportunities and stay abreast of the latest developments

�

�

�

�ENGAGE

Align your content strategy with your in�uencer engage-ment strategy

De�ne your outreach channels and the frequency of communication ahead of time

Ensure your engagement is personal, in�uencer marketing is all about building relationships

�

�

�

�ENGAGE

�MEASURE

De�ne one clear outcome and up to three KPIs to measure the success

Forget about social scores, look for more mature data to prove that your in�uencing works

Focus on engagement rather than potential impressions

�MEASURE

SCALE

�

Use content to build interest rapidly among your in�uencer communities

Find new in�uencers but be sure to maintain and amplify existing relationships

Automate tracking and the surfacing of engagement opportunities, to create an always-on program

SCALE

�

�

�

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For more great tips on how to build sustainable in�uencer marketing

campaigns, head over to www.onalytica.com/blog

We also build software that helps

you run and scale your in�uencer

programs.

REQUEST A FREE DEMO TODAY

We have executed over 200 successful in�uencer programs for

Microsoft, Coca Cola, Sony and many others.

Forget ine�ective advertising and

start building long lasting in�uence.