influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring and traffic...
TRANSCRIPT
![Page 1: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/1.jpg)
Influencing cyclists
Smart Routes
Jaap Valkema & Erwin de Jager
City of Groningen
![Page 2: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/2.jpg)
Smart Route: Center/Railway Station – University Campus
City Center
Railway Station
![Page 3: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/3.jpg)
10,000 cyclists leads to traffic congestion on the city ring
And traffic safety issues
Two busy traffic lights
![Page 4: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/4.jpg)
1,000 cyclists per hour
Bottleneck
![Page 5: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/5.jpg)
Bottleneck
![Page 6: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/6.jpg)
Smart Route:West
Smart Route:East
9,200
10,600
3,100
![Page 7: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/7.jpg)
Framework
No budget for infrastructural changes;
Seduce cyclists to use alternative cycling routes;
Goal: reduce number of cyclist by 10%.
![Page 8: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/8.jpg)
Attention points per route
Smart Route West
Smart Route East
![Page 9: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/9.jpg)
Communication
How to seduce?
> Tour de France as inspiration
Communicate with whom?
> First year students
> New students
> International students
How to communicate?
![Page 10: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/10.jpg)
Communication
Co-operation with marketing consultant;
Focus group with university, university of applied sciences, students
and cyclists’ federation;
Signage and markings;
Promotioncampaign;
Promotionteam;
Posters in bikeparking railway station, student houses and busses to
university campus!
Website;
Contest of smart ideas.
![Page 11: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/11.jpg)
Campaign
![Page 12: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/12.jpg)
Campaign
![Page 13: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/13.jpg)
Campaign
![Page 14: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/14.jpg)
Campaign
![Page 15: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/15.jpg)
Campaign
![Page 16: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/16.jpg)
Just do it!
![Page 17: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/17.jpg)
Communication
Actions in different housing areas;
Communication department;
Vice mayor;
Important: when do you communicate?
> Start study year.
> Where is your audience?
![Page 18: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/18.jpg)
Signage and markings
![Page 19: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/19.jpg)
Signage and markings
![Page 20: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/20.jpg)
Signage and markings
![Page 21: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/21.jpg)
Campaign during KEIWEEK and sports day
![Page 22: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/22.jpg)
Campaign during KEIWEEK and sports day
![Page 23: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/23.jpg)
Campaign during KEIWEEK and sports day
![Page 24: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/24.jpg)
Campaign during KEIWEEK and sports day
![Page 25: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/25.jpg)
Campaign during KEIWEEK and sports day
![Page 26: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/26.jpg)
Campaign on facebook
![Page 27: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/27.jpg)
Reactions
![Page 28: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/28.jpg)
Contest
![Page 29: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/29.jpg)
Smart Route:
West
Smart Route:
East
9,900(2013)
11,700(2013)
3,000(2013)
Zonnelaan
19,200(2017)
5,000(2017)
10,400(2017)
+ 64%+ 5%+ 67%
![Page 30: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/30.jpg)
Our message to you!
Don’t mension the problem itself!
Focus on the alternatives and opportunties!
Let the message be positive!
Care for connection with your target group!
Be visible!
![Page 31: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/31.jpg)
For the future…
Improving alternative / attractive cycling routes;
Unbundling bicycle network and car network...;
And embedding alternative cycling routes in city policy.
![Page 32: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/32.jpg)
Maatregelen: Oversteek Pleiadenlaan
![Page 33: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/33.jpg)
Maatregelen: Fietspad Park Selwerd
![Page 34: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/34.jpg)
Maatregelen: Fietspad Park Selwerd
![Page 35: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/35.jpg)
Maatregelen: Oversteek Eikenlaan
![Page 36: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/36.jpg)
Smart Route: Priority for cyclists
![Page 37: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/37.jpg)
Maatregelen: Fietsstraat Bessemoerstraat
![Page 38: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/38.jpg)
![Page 39: Influencing cyclists · 10,000 cyclists leads to traffic congestion on the city ring And traffic safety issues Two busy traffic lights](https://reader034.vdocuments.net/reader034/viewer/2022050523/5fa69574247f3d267d71de57/html5/thumbnails/39.jpg)
Fietsrotonde Wilhelminakade