influencing the impulse buyer
DESCRIPTION
Key findings from a global study of 14,000 shoppers by OgilvyAction tell an even more daunting problem for retailers. Consumer behavior has shifted dramatically making it harder than ever to capture attention and filter through the ‘too much information’ syndrome shoppers face.TRANSCRIPT
06/04/2013 Convenience and Impulse Retailing : April May 2013, Page 46
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06/04/2013 Convenience and Impulse Retailing : April May 2013, Page 46
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