influencing your influencers

Download Influencing Your Influencers

Post on 14-Jul-2015



Social Media

0 download

Embed Size (px)



Influencing the Influencer

www.faithmckinneyllc.comInternational LLCInfluencing the Influencers

Build your brand story

Gain even more visibility

We Will Cover:

Influencerswww.faithmckinneyllc.comWho are your real influencers?Where do they hang out?How do you connect with them?What value do they really want?When is it ok to ask?Be prepared to show your work:BookVideoSocial Proof / Fan baseCredibilityArticles/ Podcasts/ BlogsOnline PresenceReferrals

CelebritiesPublishersFansFriendsHow to Engage Bloggers.And other InfluencersLend them your audience and powerGive them relevant content, credibility, and accessDo not SPAM BloggersBe a professionalOffer something Bloggers REALLY wantsDont take shortcuts by sending press releases, it takes time to build genuine relationships.Engage in Bloggers communityAsk How You or Your Brand Can Help Your Influencer

How to be an influencer

Decide what you stand for.Be ConsistentGive 10 X More Than You ASK!Listen More Than You SpeakEngage With Other InfluencersProvide ValueNever Stop LearningShare With People Even If You Think Its Redundant Choose a (Social Media) Channel of Your Own and OWN it!Build Your Brand storywww.faithmckinneyllc.comIdentify Your Brand Story typeStart with your story type.Your story may include:Social ProofTake Photos of ActivitiesBookBefore and After PhotosSpeakingYour ArticlesYour ImpactYour Team/ GroupYour RelationshipsProvide Captions with ImagesHumanize Your StoryBe Consistent With Stories

Decide on Your BRAND Story TypeGain More Visibilitywww.faithmckinneyllc.comVisibility StrategyCreate Your VisionCreate Your Brand StoryCreate Expert CredibilityCurate Relationship CapitalConsistently Create Content

What clues are influencers looking for?Influencers look for:

BooksSpeaking VideosVideosPodcast/Blog Posts and AppearancesEndorsementsMedia KitYour WebsiteSocial Media EngagementTestimonials