influential user generated content - sagittarius travel marketing masterclass

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INFLUENTIAL USER GERNERATED CONTENT

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Page 1: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

INFLUENTIAL USER GERNERATED CONTENT

Page 2: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

TODAY’S SAVVYTRAVELLERS

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u

Page 3: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u

88%of travellers said that reviews helped them feel more confident in their travel decisions, and helped them to have a better trip.(Tripadvisor, 2015)

Page 4: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

CHALLENGES& TRENDS

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u

Page 5: Influential User Generated Content - Sagittarius Travel Marketing Masterclass
Page 6: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

26%

Page 7: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

R e e v o o T M – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u .

Page 8: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

THE JOURNEY

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u

Page 9: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u

Paid and organic results with stars are clicked 17% more than those without.(Google stat)

Hannah Murray-Sykes
can we hide the tripadvisor bit with stars, and circle the ones we want people to be looking at? maybe as an animation....
Page 10: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u

Make sure your reviews treat your products and service with as much individual care as you do.

Page 11: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u

A holiday isn’t as simple as one piece of feedback.

Hannah Murray-Sykes
need to make clear that this can be destinations as well. I think this slide will be the one jaz spends the most time on - maybe add some copy in saying that a tour isn't as simple as one piece of feedback - then he can talk about all the detail you have in the notes
Page 12: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u

Page 13: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

• Touristy bits are good, but get a car and go off the beaten track• Do go up to the harbour end as this is the most picturesque part• Definitely hire a car and drive to beaches and into old town• Sea cruise around the bays is a must• Get fresh bread and fruit from the supermarket every morning• Walk through the market stalls near the dunes

Got tips?

Page 14: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

What are the local shops and restaurants like?

• 3 supermarkets well stocked with local and English product• Shops are a bit touristy, but if you look, you can find gems!• Go in the morning to get the freshest fruit and veg• Excellent shopping with real bargains and silver work is lively• There is a great little bakery on the road to Polis

Page 15: Influential User Generated Content - Sagittarius Travel Marketing Masterclass
Page 16: Influential User Generated Content - Sagittarius Travel Marketing Masterclass

Thank you!We are Reevoo.

R e e v o o – R e a l r e v i e w s , f r o m c u s t o m e r s l i k e y o u