info products
DESCRIPTION
Solo-based professionals can get our of the service-based business model and create financial stability by creating information products. Here's how.TRANSCRIPT
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Rising Tide Lifts All Boats~ We’re raising the tide
IASECP
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Sneak Peak
Developing Information Products: Create, Launch, Sell & Revise!
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Why Create Info Products?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
A Cash Machine for Your Business
Recurring income
Build credibility
Charge more
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Establish Expertise
Products lend credibility to your business’ brand
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Diversify
Multiple delivery options means
more income streams
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
What Can Products Do For Your Business?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Leverage
Showcase experience
Create once
Sell many times
Revise & update
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Partnerships
Fill knowledge gaps
Leverage their lists
Generate more energy
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Targeted Solutions
Meet specific needs
Provide unique solutions
No regional limits
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
By the Numbers
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
$99 = 2 CDs & 1 workbook
Month 1 = $500
Month 2 = $1,000
Month 3 = $1,000
Month 4 = $1,000
Month 5 = $1,000
Month 6 = $1,000
10 products a monthPayments of $50/month for 2 months
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
$299 = 3-5 CDs & 1 binder
10 products a monthPayments of
$99/month for 3 months
Month 1 = $990
Month 2 = $1,980
Month 3 = $2,970
Month 4 = $2,970
Month 5 = $2,970
Month 6 = $2,970
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
$499 = 5 CDs, 1 binder, & workbook
10 products
a monthPayments of
$99/month for
5 months
Month 1 = $990
Month 2 = $1,980
Month 3 = $2,970
Month 4 = $3,960
Month 5 = $4,950
Month 6 = $4,950
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
$999+ = 10 CDs, 2 binders, & workbook
10 products a monthPayments of $199/month
for 5 monthsMonth 1 = $1,990
Month 2 = $3,980
Month 3 = $5,970
Month 4 = $7,960
Month 5 = $9,950
Month 6 = $9,950
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
How do you create Information Products?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Path to Products
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Simple Stepping Stones
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 1: Niche
Your Targets’ needs & wants
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 2: Creation
Decide what to include
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 3: Sales Page
Get ready to roll!
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 4: Launch Campaign
Pre sale and earn while you create
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 5: Sell!
Market across several channels
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 6: Reinvent
Build in longevity
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Don’t Take My Word For It!
Preferred Provider Showcase Mark Silver of Heart of Business
Adding info products shot his income into 6-figures!
http://www.iasecp.com/2010/07/mark-silver-infoproducts/
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Get Connected
www.IASECP.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Academy
www.IASECP.com/Academy
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Magazine
www.IASECP.com/Magazine
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Summer Pilot Program
Create, Launch, Sell
& RepurposeInformation Product Development
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Matrix
Download:
www.IASECP.com/FreeReport
Join Us:
The Magnificent Matrix
Free Webinar
June 17, 2010 | 2 pm
www.IASECP.com/Events