[infographic] 5 tips for using visual stories to attract more business travelers to your hotel
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A picture is worth 1000 words, so what better way to show you why visual storytelling is critical to business travelers than though an infographic?TRANSCRIPT
for Using Visual Stories to AttractMore Business Travelers to Your Hotel
Tips for telling your story to business travelers online using visuals.
93%of business travelers have watched an online travel video
60%of business travelers have watched, uploaded orcommented on a travel video
Online videos promptbusiness travelers to book
72%of the time
Business travelers intend on using mobile to view travel videos
58%of the time 60%
of business travelers watch online videos when deciding on accommodations at aparticular destination
66%of business travelers said a online video “in�uenced where I havedecided to travel”
Visual storytelling is taking the travel industry by storm, and it’s not only leisure travelers who are seeking and relying on hotels’ visual stories to inspire and validate their booking decisions.
Like all travelers, business travelers want to enjoy their travel as much as possible. Visual stories are the best way to communicate that your hotel meets their business needs and will make their stay as convenient and enjoyable in and out of the boardroom.
5 T PS
Business travel doesn’t have to be boring. Make your videos and photos interesting and relevant.
Encourage businesstravelers to share theirvisuals of your hotel on social media.
Optimize your website for mobile devices with quick loading and high resolution visuals.
Make your visual story available across the web. Business travelers do shop around for hotels!
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© 2013 VFM Leonardo Inc. All rights reserved.
Show instead of tell. Use visuals to convey your message wheneverpossible.
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