WOULD DEFINITELY OR PROBABLY RENEW THEIR GIVING.

67%WOULD MAKE A LARGER GIFT.

52%WOULD CONTINUE TO GIVE INDEFINITELY ASSUMING THEY RECEIVED THESE CONSIDERATIONS EACH TIME THEY GAVE.

What would donors do if the nonprofit acknowledged their first gift promptly, in a meaningful way, and reported their progress in measurable terms before asking for another gift?

67%SOURCE: PENELOPE BURK, “THE BURK DONOR SURVEY,” 2014

“There are many similar [fundraising] events making it more cluttered.”

Steve Merker, Vice President of Business Development, The Princess Margaret Cancer Foundation

$531

#2

44% VOLUNTEERED THEIR TIME

FUNDRAISING OPERATIONS:

FACTS, FIGURES & INSIGHTS

CANADA

THE FUNDRAISING LANDSCAPE IS GETTING CROWDED

CANADIANS ARE LEADERS IN GENEROSITY

FUNDRAISERS STRUGGLE WITH MANAGING DATA AND KEEPING UP WITH TECHNOLOGICAL ADVANCES

SAY THEY ARE APPROACHED “FAR TOO MUCH”

26%

60% 75% 57%

SAY “A LITTLE TOO MUCH”

29%SAY “JUST THE RIGHT AMOUNT”

38%ARE DONORS HAPPY WITH THE VOLUME OF CONTACT?

DIRECT MAIL STILL ROCKS

IMPROVING OPERATIONAL EFFICIENCY IS A CONSTANT AND CHALLENGING GOAL

75%

50%

75% OF DONORS SAY THEY ARE MORE LIKELY THAN THEY WERE FIVE YEARS AGO TO STOP GIVING OR REDUCE SUPPORT TO ORGANIZATIONS WHOSE COST OF FUNDRAISING IS TOO HIGH.

GENERATIONAL AND OTHER DIFFERENCES AMONG DONORS REQUIRE DIFFERENT APPROACHES

60% believe that responsible and trustworthy decisions are made by nonprofits.

75% are confident in the nonprofit sector overall.

57% agree that charities inCanada are well-managed.

MILLENNIALS

60%DONATE

AVERAGE OF $481

82%

MATURES

70%

BABY BOOMERS

65%

GEN X’ERS

58%

MILLENNIALS

DIFFERENCESAMONG GROUPS DONATING MONEY TO CHARITIES

OF DONORS SAY PERSONALIZATION OF THANK-YOU IS MORE IMPORTANT THAN SPEED

THANKYOU

RETENTION IS A STRUGGLE FOR FUNDRAISERS

IN A HIGH-SPEED WORLD, DON’T KEEP DONORS WAITING

BLOGS AND SOCIAL MEDIA: WHERE YOUR STORY IS SPREAD

96%

CHARITABLE CAUSESEACH YEAR

FACEBOOK

TWITTER

YOUTUBE

LINKEDIN

INSTAGRAM

76%

46%32%

20%

96%

62% OF NONPROFIT COMMUNICATORS LIST SOCIAL MEDIA AMONG THEIR TOP 4 COMMUNICATIONS TOOLS 55% OF THOSE WHO ENGAGE

WITH CAUSES VIA SOCIAL MEDIA ARE MOTIVATED TO TAKE FURTHER ACTION

SOC

IAL

MED

IA

SOURCE: STATISTICS CANADA

SOURCE: IMAGINE CANADA

SOURCE: IMAGINE CANADA

SOURCE: ASSOCIATION OF FUNDRAISING PROFESSIONALS

SOURCE: THE WORLD GIVING INDEX

SOURCE: ASSOCIATION OF FUNDRAISING PROFESSIONALS, “2013 FUNDRAISING EFFECTIVENESS SURVEY REPORT”

SOURCE: ASSOCIATION OF FUNDRAISING PROFESSIONALS SURVEY, “WHAT CANADIAN DONORS WANT”

SOURCE: PENELOPE BURK, “THE BURK DONOR SURVEY,” 2014

SOURCE: HAPPIFY

SOURCE: DONOR VOICE, “THE SEVEN KEY DRIVERS

OF DONOR COMMITMENT IDEA BANK”

SOURCE: HARRIS POLL, 2014

SOURCE: NONPROFIT COMMUNICATIONS TRENDS, 2015 REPORT

SOURCE: WAGGENER EDSTROM

SOURCE: NONPROFIT COMMUNICATIONS TRENDS, 2015 REPORT

in the world

170,000+

85,000+

72%Donations

HOW CANADIANS DIVIDE THEIR DONATIONS

SHARING THE LOVE

49%

35%

16%

ORGANIZATION

S THA

T SUPPO

RT TH

E LOCA

L COM

M

UNITY

NATIONAL CHARITIES

INTERNATIONAL G

ROU

PS

ANNUAL AVERAGEOF DONATIONS PER DONOR

NUMBER OF NONPROFIT ORGANIZATIONS IN CANADA

NUMBER OF GOVERNMENT-REGISTERED CHARITIES

16% of Canadian donors support more than six organizations

65% donate to between two and five organizations

19% of Canadian donors support a single charity

16% 19%65%

“I have at least seven databases that I have to work with, and that is really the time-consuming challenge.”

John Andresen, Director of Annual Giving, Alzheimer Society of Canada

“How much money to invest in having the operation up to speed with new technology, and trying to integrate everything, is the biggest challenge.”

Daniella Sretenovic, Associate Director of Individual Gifts, March of Dimes Canada

IN A STUDY OF 200 NONPROFITS

30%

80%

25%20%20%

80% acknowledge inefficiencies such as time-consuming methods and isolated data sets.

30% still rely on spreadsheets or other documents to manage donors.

25% of those using a CRM* system have problems linking to other systems.

20% say outdated and inefficient donor tracking and engagement methods are big pain points.

20% classify their donor management processes as "highly efficient."

SOURCE: GUIDESTAR, “TRUSTING TECHNOLOGY TO OVERCOME MANAGEMENT CHALLENGES IN YOUR NONPROFIT”

“There’s nothing else like the mail to tell your story.”Patricia Vidov, Director of Operations, Operation Smile Canada

“Direct mail is certainly one of our largest acquisition channels; at least it’s our most viable.” Ericka Tovey, Director of Donor Marketingand Relations, Canadian Diabetes Association36%

OF NONPROFITS WILL SEND DIRECT MAIL APPEALS AT LEAST QUARTERLY

32%OF ONLINE DONORS RENEW THEIR GIVING OFFLINE

SOURCE: NONPROFIT COMMUNICATIONS TRENDS REPORT SOURCE: DONORCENTRICS INTERNET AND MULTICHANNEL GIVING REPORT

“Peoples’ expectations are huge when it comes to what you’re doing operationally.” Mary Lynne Stewart, National Director of Fund Development and Communications, March of Dimes Canada

“We send out surveys and we try to get their stories, engage them more, so there’s this really personal touch. ... It’s a challenge, doing everything with everybody in different channels.” Daniella Sretenovic, Associate Director of Individual Gifts, March of Dimes Canada

“One of our biggest challenges is the speediness of getting the donations into our system, to be able to effectively receipt.”

Ericka Tovey, Director of Donor Marketing and Relations, Canadian Diabetes Association

“We have the tools in place to do donations processing at any frequency. Speed ends up being a balance between the cost of faster execution and the desired turnaround time.”

Patrick Durbano, Director of Business Development, CDS Global

30% A PROMPT THANK-YOUOF DONORS WANT

SOURCE: DONOR VOICE, “THE SEVEN KEY DRIVERS OF DONOR COMMITMENT IDEA BANK”

“Our challenge with online donors is retention. Our second-gift rate with direct mail is about 30 percent. With online, it’s less than 4 percent.”Ericka Tovey, Director of Donor Marketingand Relations, Canadian Diabetes Association

27.3%NONPROFIT INDUSTRY’S OVERALL RETENTION RATE OF FIRST-YEAR DONORS

“Social media is a really good channel. I think it needs to be integrated, and that’s what we try to do, but it’s another chance to tell your story.” Mary Lynne Stewart, National Director of Fund Development and Communications, March of Dimes Canada

“Blogs from volunteers, blogs from students who go on missions and the donor stories – that’s like gold, because it can make a potential donor feel like they’re really connected to what we do.” Patricia Vidov, Director of Operations,Operation Smile Canada

TOP SOCIAL MEDIA NONPROFIT COMMUNICATIONS PROFESSIONALS LIST THESE AMONG THEIR FAVORITE THREE

In this dynamic fundraising era, fundraising operations professionals must be ready for change and stay on top of trends in the donor landscape. Follow the conversation of our panel of professionals in the CDS Global white paper, “Fundraising Operations: Making Every Dollar Count,” and see how top nonprofit executives are structuring their operations for fundraising success.

visit us at www.cdsglobal.ca/nonprofits

70% OF CANADIANS DONATE TO NONPROFITS EACH YEAR

Several nonprofit executives gathered for a lively discussion about challenges, best practices and efficiencies in fundraising operations. Here are some visual highlights of their conversation from our report, “Fundraising Operations: Making Every Dollar Count.”

IN A SURVEY OF CANADIAN DONORS

TOP COMMUNICATIONS PRIORITIES FOR NONPROFITS

ACQUISITION 53% RANK IT IN TOP 3 GOALS

#1

RETENTION 30% RANK IT IN TOP 3 GOALS

#4

RETENTION 53% RANK IT IN TOP 3 GOALS

#2ACQUISITION50% RANK IT IN TOP 3 GOALS

#4

20152014SOURCE: NONPROFIT COMMUNICATIONS TRENDS, 2015 REPORT

RETENTION HAS OVERTAKEN ACQUISITION AS A TOP PRIORITY FOR NONPROFIT FUNDRAISERS

*Customer Relationship Management

SOURCE: THE WORLD GIVING INDEX

SOURCE: ASSOCIATION OF FUNDRAISING PROFESSIONALS SURVEY, “WHAT CANADIAN DONORS WANT”

“We have donors who are 75 years old, and they have a certain expectation about turnaround time. ... We also have younger generations who go online and expect a different type of communication.” Daniella Sretenovic, Associate Director of Individual Gifts, March of Dimes Canada

SOURCE: TARGET ANALYTICS, “REACTIVATING LAPSED DONORS”