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A Guide to Mission-Critical Communication

Mobile networks have never mattered more. Connections are set to double and data traffic will increase 11-fold over the next five years.

SMALL CELLS:INDOOR

Deploy locationawareness to better

marketing campaignstarget

9.7 millionbuildings

It’s estimated that Small Cells can benefit

Enterprises increasingly view ‘five bars everywhere’ coverage as an essential amenity, not a luxury. Furthermore, it is critical for saving lives. Emergency responders rely on location services to accurately pinpoint callers in distress.

Hospitals and Public Health

Facilities

Malls, TransportHubs and

Sports Venues

Hotels and Convention

Centers

LargeOffice

Towers

80%of mobile usage happens indoors

20% of traffic served outdoors

Enable doctors to communicate rapidlyin

situationslife or death

Provide ID access to

that are sensitivelocations

Give roaming guests

coverage andcapacity

flawless Improve business

with instantvideoconferencing

relationships

Enhance customer

and brandsexperience

Subdivide and

coverage options

augment

Alert taxis andother forms of

in G7 countries, a 2013 report commissioned by Small Cell Forum notes. Data indicate Small Cells can benefit key verticals where indoor activity is highest:

91% of American adultsown a cellphone

85%of businesses say mobiletechnology has positivelyaffected productivity

48% of businesses have abring your own device (BYOD) policy

How can these networks be designed, managed and operated to handle the indoor coverage and capacity?

in overcrowdingsituations

transportation

Multi-technology small cells (3G/4G/Wi-Fi) provide increased voice and data coverage and capacity indoors at a significantly lower cost than other solutions on the market.

Complexity

Cost

Capacity

Good enough is not acceptable

In order to respond rapidly to life-threatening crises, emergency medical personnel must rely on indoor calls to go through on the first try. In 2014,a survey of 911 personnel revealed that:

76% of 911are made with mobile phones

64%of mobile callsare made indoors

79% say they need accurate location information within 15 seconds of a call’s arrival

82%do not have a great deal of confidence in the location data they receive

54% say latitude and longitude data showing a caller’s location is ‘regularly’ inaccurate

Proposed rules by the Federal Communications Commission would set deadlines for improving the location accuracy of indoor 911 calls within 50 meters of a phone, NBC News reports:

2 years

67% accuracy

5 years

80% accuracy

Switch profiles automatically when people leave the macro network and enter the Small Cell indoor coverage area

Enable Short Message Service (SMS) alerts when entering a Small Cell Indoor coverage area

PublicServices

Prepare for the next generation of integrated Small Cells

The future is bright:

Integrate mobile handsets with enterprise PBX dial plans and services

Provide local access to an enterprise LAN

Improve speed and accuracy with which callers are located indoors

Process more vertical location data to assist in emergency calls at high-rise buildings

EnterpriseServices

EmergencyResponse Services

And you don’t have to do it alone

that could benefit from

Small Cell Enterprise Select brings operators together with global enterprises partners to reach the

9.7

Small Cells

buildingsmillion

Source 1: “Cisco Small Cells: What’s New.”http://www.cisco.com/

Source 2: “Cisco Licensed Small Cell Solution: Reduce Costs, Improve Coverage and Capacity.” http://www.cisco.com/

Source 3: “Mobile Industry Leaders Provide A Glimpse Of Our Future”. http://www.cisco.com/

Source 4:“The Business Case for Enterprise Small Cells”, pages 5-6, 60.Real Wireless Ltd. Nov. 20, 2013.

Source 5: “Survey of 9-1-1 Dispatchers Finds Many Indoor Callers Cannot Be Located on Wireless Phones”. Find Me 911 Coalition. April 24, 2014.http://findme911.org/wp-content/uploads/2014/04/PSAP-survey-release_final.pdf

Source 6: “Why Calling 911 on Your Cellphone Is Not Always a Good Idea”. Weisbaum, Herb. CNBC via NBC News.May 7, 2014.http://www.nbcnews.com/tech/security/why-calling-911-your-cell-not-always-good-idea-n99736

Source 7: “Cell phone ownership hits 91% of adults”. Rainie, Lee. June 6, 2013. Pew Research Center. http://www.pewresearch.org/fact-tank/2013/06/06/cell-phone-ownership-hits-91-of-adults/

Source 8: “Sage SMB Survey on Mobile Devices”. Sage Software. March 2013. http://na.sage.com/~/media/site/sagena/documents/surveys/MobileSurvey_US

Sources

To learn more about Small Cells, go to www.cisco.com/go/smallcell