The Global LinkedIn Audience A LOOK AT THE WORLD’S LARGEST PROFESSIONAL NETWORK

LinkedIn reached out to a sample of its 150 million+ members across the world to learn about who they are and what they do on LinkedIn.

Members turn to LinkedIn for a variety of reasons:

of members prefer to have separate social networks for their personal and professional lives.

Members are more con�dent in the professional information on LinkedIn.

73% Networking

with other professionals

70% Fostering

their professional identity

LinkedIn’s audience of professionals is one of the most in�uential on the web.

4 out of 5LinkedIn members drive business decisions.

46% Maintaining

Industry expertise

47% Following

current industry discussions

LinkedIn

28%

of members are senior-level executives (director and above).

39%

of members are responsible for managing budgets.

64%

say LinkedIn helps them develop relationships and grow new business.

78%

71%

23%

Twitter

33%

1.8 Billionbusiness leads generated in 2011 via LinkedIn.

2 out of 3use LinkedIn for business purposes such as keeping up with industry news.

LinkedIn members deeply value our brand as

a professional, trusted, and remarkably different social environment.

39%

Yahoo!

Groups

Facebook

Sources: LinkedIn Audience 360 Study, Report, based on 13,368. LinkedIn members age 18+, across 8 markets, �elded August through December 2011.

marketing.linkedin.com